Part of the Dentsu Aegis Network

DAZN Canelo vs Jacobs Activation

 

DAZN tasked MKTG to make a splash in Las Vegas with the goal of creating awareness and driving subscriptions leading up to the big fight in May.

MKTG approached the biggest fight of 2019 as an opportunity to take over and “blitz” Las Vegas. With a jam-packed schedule, we were able to activate six total events, five of which took place in the 48 hours leading up to the main event.

MKTG’s Content Studio also created a 2-minute video that was used in the DAZN Cube where participants were able to destroy cable boxes. The animation needed to feel like it was literally “blowing up” the fight game, which we were successfully able to capture using AfterEffects and Cinema 4D. In addition, we created assets used inside the arena where fans could take pictures in front of animations promoting the merchandise.

 

⭐️🥊⭐️ EVENTS ⭐️🥊⭐️

 

 

 

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Written by The Wolf
The Wolf

June 5th, 2019 at 4:56 pm

Bulgari B.zero1 20th Anniversary Labyrinth

 

Creating experiences is at the heart of everything we do.

Every client activation is personal to us and we push the limits on what’s possible.

 

The experience for Bvlgari was no different. Our incredible teams at MKTG and dentsu X came together to create an immersive experience in celebration of Bvlgari’s B.zero1 20th anniversary.

Concepted, designed and produced by MKTG (in partnership with Dentsu X), Bvlgari’s B.zero1 Labyrinth installation was on display and open to the public from May 2 through May 8th on the main level of the Oculus at the World Trade Center.

 

Our crew created 15- and 30-second spots and a full recap piece delivered for the Bvlgari team a week following the launch event.
Click the image above to view the recap and here for the spot!

More details about the experience can be found on the Bvlgari site and additional coverage is below!

 


⚡️ ADDITIONAL COVERAGE ⚡️

WWD 

MediaPost 

Event Marketer

Little Black Book

V Magazine 

Flaunt Magazine 

 

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Written by The Wolf
The Wolf

June 5th, 2019 at 11:23 am

Old Spice Experience at Super Bowl LIII

 

A collaboration between MKTG Cincinnati and MKTG Atlanta at Super Bowl LIII, translated into a unique and truly “Old Spice” experience for all media members and fans visiting the Super Bowl Media Center.

MKTG designed and constructed a two-level structure featuring a lounge area, green room, and viewing platform overlooking the hustle and bustle of live media broadcasts, NFL personalities, and entertainment icons.  Within the space, MKTG created a social media content capture experience complete with a paddle board, sky blue water, and everything else you would expect to see in a tropical environment.  This experience was designed to showcase and celebrate Old Spice’s new Redwood Collection of deodorants and body washes featuring natural ingredients.  NFL Players including Deshaun Watson, Saquon Barkley, Christian McCaffrey, Von Miller, and Patrick Mahomes conducted on-site media interviews and engaged energized fans throughout the week.

 

 

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Written by The Wolf
The Wolf

February 5th, 2019 at 4:56 pm

MKTG Hosts Fairfield University Student Job Shadow Program

 

 

On December 20th, MKTGers & Fairfield University Alumni Gavin Blawie and Anne Guglielmoni, teamed up to welcome five current seniors to the MKTG office in Westport.  Located down the road from the University’s Campus, it was a perfect collaboration to provide students a full course meal of our agency’s offerings.

Throughout the day, the students were given the opportunity to learn about MKTG’s capabilities and explore the various departments including Digital, Live, Creative, and SRI.

One of the main goals of MKTG’s participation in the job shadow program was to educate the students on MKTG’s offerings, but also inform them of the successful trainee program and encourage them to consider applying for the summer of 2019.  As the students begin their job search upon graduation in May, MKTG will be at the top of their mind and support our company’s recruitment of top talent.

 

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Written by The Wolf
The Wolf

January 11th, 2019 at 9:31 am

MKTG Atlanta Brings Holiday Joy

 

 

Our Atlanta team channeled the spirit of the holidays this year by volunteering for great local causes – details below!

 

Salvation Army Angel Tree Program
Our office building collects donations for children through the Salvation Army Angel Tree Program. This year our ATL office “adopted” a 6-year-old girl named, Bryanna. Hopefully we made her Christmas great by giving her a bunch of new clothes, shoes, a Barbie doll and car, some books and extra toys.

 

Salvation Army
This is the ATL office’s 9th year volunteering at the Salvation Army in Marietta, GA. We “go shopping” through donations to help stuff Angel Tree bags for families and package them all up when they are complete, for the families to pick up.

Great little news video link of what we volunteer to be a part of: https://youtu.be/xjqHmuL-ZKs

 

7 Bridges
This is the 4th year that we have helped support a local women’s shelter, 7 Bridges. We created holiday goodie bags for over 60 women and 40 children consisting of everyday items like toothbrushes, razors and soap, to games for the kids like puzzles, crayons for coloring and cards.

 

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Written by The Wolf
The Wolf

January 11th, 2019 at 9:28 am

IBM Social Influencer Fantasy Football League

 

 

IBM Watson Fantasy Football League

 

As part of diversifying their sponsorship portfolio, IBM incorporated the use of their AI (IBM Watson) into the ESPN Fantasy Football platform during the last 7 weeks of the 2017 NFL season (available on desktop only). In 2018, the millions of fantasy players on ESPN platforms now have the ability to make smarter decisions when setting their lineups with Watson (now in the ESPN Fantasy app). From providing player boom or bust potentials to scouring millions of fantasy football articles every week to better inform fantasy players, Watson is making it easier than ever to make informed decisions, all in one place. You can find more information when clicking on a player and reviewing their “IBM Insights.”

To bring IBM’s AI solutions to life, they developed a social influencer Fantasy Football league. The league is comprised of former NFL players, Fantasy sports enthusiasts, and renowned ESPN talent to ensure we reach a broad, yet targeted, audience on social. Over the course of the four-month season, the influencers have engaged with each other in competition, the IBM Watson tool integrated within the ESPN platforms, and their audiences in order to educate their social communities on IBM’s AI solution capabilities. By seasons end, the influencers will have shared over 250 social media posts, with multiple appearances, production shoots and several PR initiatives. Below is a list of other notable information and links.

 

Notable Social Posts:

  1. League Launch Post from IBM Sports
  2. Charles Woodson Post
  3. Jerry Ferrara Post
  4. Field Yates and Daniel Dopp (ESPN)
  5. Bonnie Bernstein and John Urschel
  6. Field Yates and IBM Watson Tool
  7. Stephania Bell
  8. Matt Ryan (not part of league, but has additional social posts stemming from deal at Masters, that MKTG led)

 

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Written by The Wolf
The Wolf

December 4th, 2018 at 12:04 pm

Levi’s Santa Monica Store Re-Opening with Snoop Dogg

 

To celebrate the newly remodeled Levi’s Santa Monica store, Levi’s asked MKTG to produce a grand reopening party.

Press and influencers were invited to enjoy an open bar, DJ set by Snoop Dogg, and photo booth. Guests were then able to test out the newly added Tailor Shop by customizing a t-shirt featuring designs highlighting Snoop’s 25th anniversary of Doggy Style.

Levi’s also partnered with Rock the Vote and Head Count to encourage one final voting push before Election Day.

 

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Written by The Wolf
The Wolf

December 3rd, 2018 at 4:30 pm

Nissan Heisman House Tour Rolls on for 12th Season

 

 

For the 12th straight season, Nissan is partnering with ESPN to bring the Heisman House tour to life, much to the delight of college football fans. Perhaps you’ve seen the ESPN commercials, featuring former Heisman greats such as Charles Woodson or Herschel Walker living it up in a fictional fraternity-esque “Heisman House”. This year, the tour continues on covering 10 different schools during the fall, including the likes of Notre Dame, LSU, Ohio State and more.

At each tour stop, Nissan and ESPN invite fans to “Get to know the Heisman Trophy Winners” during a pre-game experience that celebrates college football’s most outstanding players. Fans can take a 360-degree, on-the-field picture with the Heisman Trophy, “Catch a Virtual Ride with the Heisman Winners” in the all-new Nissan Rouge SL, and vote for the winner of the 2018 Heisman Memorial Trophy. All fans participating in these activities are able to walk away with Heisman-branded shirts and posters in their school’s colors.

On top of all this, the Tour draws a huge crowd with its talent stage, which features former Heisman winners and legends from each school. Each tour stop features an ESPN host who conducts a chalk talk with the legends before an autograph signing session. This year, ESPN’s Ryen Russillo and Neil Everett have hosted the likes of Barry Sanders, Ricky Williams, and George Rogers, much to the delight of the local crowd.

Nissan continues to make headway in the college football space with its powerful combination of experiential marketing backing up a traditional advertising concept. Drawing up to 1,800 visitors per stop, the tour allows consumers to learn about the latest Nissan vehicles and features, while enjoying exclusive opportunities to meet their football heroes.

For more details and full tour schedule, be sure to check out the Heisman House site!

 

 

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Written by The Wolf
The Wolf

November 1st, 2018 at 10:40 am

MKTG STAGES ICE COLD STUNTS ACROSS PORTLAND FOR BIOFREEZE

Biofreeze patch on the Portland Trail Blazers uniform. Bruce Ely / Trail Blazers

Warmest congratulations are in order for our client Biofreeze!

Last week, The Portland Trail Blazers announced a multi-year partnership agreement with Performance Health which includes the team’s first-ever jersey patch, a growing trend with world-class corporations and the NBA.

Beginning with the upcoming 2018-19 season, Performance Health’s Biofreeze brand logo will find a new home on all editions of the Trail Blazers game jerseys and other equipment.

The jersey patch is part of a comprehensive partnership program designed to strengthen the team’s performance on the court and positively impact the Portland community.

MKTG was thrilled to create and manage this fun execution throughout Portland in the lead up to the announcement. Take a look…

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Written by Stephanie Rudnick
Stephanie Rudnick

September 26th, 2018 at 11:53 am

EMILY SPIEGEL: ROUTE TO GOOD UPDATE

MKTG Charlotte’s Emily Spiegel, a member of the Route 500 leadership development program, was also chosen to participate in Route to Good, where each participant is paired with someone else from within DAN and then paired with an NGB who is part of Global Giving. Emily and Brooke Bowhay, from Carat LA, were paired with PSYDEH, which empowers indigenous women in rural Mexico.

Emily Spiegel from MKTG And Brooke Bowhay from Carat Visiting PSYDEH in Mexico

The first assignment was to complete a field visit – to meet with the NGO in person and see firsthand the work they are doing. From there it is up to each team to determine a ‘project’ to work with the partner on to assist them in some way. The goal is to find an area where they need help and where DAN, and the individual participants, are uniquely suited to assist. Check out THIS great article and video recapping their visit that PSYDEH put together and please consider donating to this great cause here!!

Emily and Brooke determined that DAN could help PSYDEH in a number of ways:

-Audit of their external communication tools/channels (social media, website, annual report, etc.

-Identification of a target donor base in the US (an area they have never focused fundraising efforts in the past)

-Pilot campaign to raise at least $5,000 from US donors

The final part is a Global Giving campaign they’re in the process of launching, found HERE.  It explains a lot more about the work that PSYDEH does and the impact it has.

Thanks to Emily and Brooke, DAN has really stepped up to the plate to help in a number of ways including:

-Pro bono media donation from Carat vendor partners

-Pro bono social audit from Carat vendor partner

-Creative and video assets developed by MKTG

-Keith Stoeckler, Elliot Gerard and Tiffany Santora developed the creative and video assets – see below. THANKS guys!

Stay tuned for the final Update from Emily soon and hats off to Emily for your incredible dedication!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 24th, 2018 at 4:12 pm