Born in 2015, MKTG’s Women’s Leadership Group was founded as a way to connect and unite female colleagues as they navigate their way from entry level to executive, focusing on the many facets of a successful woman including career, family, physical health, etc. The group also focuses on raising women’s voices on topics that matter to them and increasing the level of awareness on the issues that affect our overall culture. Our colleagues at Team Epic have been operating East Coast chapters throughout our Westport, Charlotte and Atlanta offices, and as we venture into 2017, the network is continuing to blossom across MKTG’s North American offices.
The Team Epic group follows five key objectives with a foundation of applying these learnings to both personal and professional life:
Listen to the issues and challenges faced by women of the agency
Identify stumbling blocks that inhibit our personal and professional effectiveness
Support each other as leaders of the agency and our industry
DEVELOP self-awareness and trust
COLLABORATE to bring about positive change for the agency
How did this all come about? It is impressive to think that a few casual conversations over post-work drinks saw the opportunity to unite our female network and turned these thoughts into a powerful reality. As one of the founders, Samantha Bond, Director of Corporate Sponsorship and Entertainment, Westport, said, “We thought it would be great for our female colleagues to have a safe space for mentorship, social and professional growth. We realized that this group could fuel opportunities for empowerment with scheduled events throughout the year and the help of senior leaders to impart their wisdom.” Fellow founder, Kati Kasch, Senior Manager, Sponsorship and Events, Denver, added “The response has been incredible. High levels of participation, collaborative curriculum and the interest by other offices, prove that we weren’t alone in looking for a group like the one we created.”
Leading Atlanta organizer Erica Calhoun, VP, Client Services agreed, “Not only was this an opportunity for women to come together and discuss very important issues for this segment of our workforce, it also allowed for growth and collegial interaction outside of specific project work.”
While each office schedules their events separately, both groups take on a grassroots collaborative standpoint, and everyone is allowed to develop and propose ideas.
The groups make use of our network’s resources and takes on broad topics, zeroing in on subject matter relevant to professional women. A recent ‘finance’ focused course honed in on general financial guidance and the importance of investing. This summer’s focus was ‘fitness’ and both Atlanta and Westport hosted self-defense courses, particularly since so many of our female colleagues travel alone so often. Westport worked with a certified R.A.D instructor who visited the office teaching a free-of-charge self-defense class covering fundamentals of self-awareness and teaching basic moves. The session was free and participants were then invited to donate to the instructor’s charity of choice, the Special Olympics. Atlanta hosted female police officers from the local Marietta Police Department who discussed aspects of women’s personal safety- from available safety apps, risk reduction to consent and a R.A.D self-defense course.
Sessions take on a mix of serious discussions and fun bonding experiences; both teams are ending the year with a charity volunteering session and some room for happy hour and a Beyoncé dance class!
Although events have centered on the Westport, Charlotte, and Atlanta metro areas, MKTG offices from Chicago to the West Coast have sparked interest in starting their own branches. Look out for more updates on what this dynamo of a network will be making happen!
Westport Founders: Kati Kasch and Samantha Bond
ATL Founders: Erica Calhoun, Christine Ralph, Trayce Griffies
Last Friday, members from our MKTG Atlanta office banded together to participate in a Corporate 5K Challenge!
Produced by U.S Olympian and running expert Jeff Galloway, the Kaiser Permanente Corporate Run/Walk & Fitness Program is a unique workplace-organized fitness promotion that kicks off with Get Active Atlanta!, an 8-week training program The event culminates in a downtown Corporate 5K Run/Walk and company picnic with Rupert’s Orchestra providing the entertainment. The Kaiser Permanente Corporate Run/Walk & Fitness Program is designed to promote health, wellness and fitness among metro Atlanta companies and their employees. A portion of proceeds benefits the Atlanta Community Food Bank, Back on My Feet and the Atlanta Braves Foundation.
See below to check out a few more photos from the run!
MKTG: What’s the first thing you do when you wake up? Do you have a routine?
AC: I love to sleep, but I also like to get my run out of the way in the morning. But don’t even try to talk to me until I have had some coffee or tea….
Your day cannot be properly started without ______…
AC: More caffeine, sunshine and avocado toast.
How do you commute to work and do you enjoy your commute?
AC: LA traffic is really as bad as they say it is and I am still getting used to it after living in NYC for over 15 years. I drive 45 minutes each way to work, so at least I get to catch up on the gossip listening to Carson Daly, Ryan Seacrest, Perez Hilton…and get my dose of what’s important in the world from NPR.
Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
AC: I worked in the music business for a long time and used to always keep up with what was new, but now I just put on Hype Machine or Spotify. We have a good Sonos system at work and take turns with the programming, so as long as it’s not country I am happy!
Do you listen to podcasts? If so, which ones?
AC: I’ll run to the Avicii Levels podcasts since my husband secretly loads it onto my playlist because we don’t always agree on music choices!
Name your top five apps and why.
AC: Waze – I live in LA – this is essential!
Instagram – easiest way to keep up with friends.
Candy Crush – I am on level 700. Yes, I am addicted.
American Airlines – I travel a lot!
Weather – I don’t know why I even check this app since LA is honestly 72 degrees and sunny almost everyday.
What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
AC: Uber Eats for the office is a lifesaver. We are close to “downtown” Culver City but it has become so popular that you can’t park anywhere. However, I do try to get out and walk to get my steps in whenever I can. It’s not uncommon for me to take a quick meeting or call while doing loops around our parking lot! Because walking is limited around the office, we are very excited to be moving to a new space in El Segundo at the end of this year!
What after-work activity makes your week complete?
AC: Yoga or a run. A nice walk to dinner in Manhattan Beach (where I live) with my husband. We are spoiled here with proximity to the ocean, good food and great weather.
–Contributed by MKTG LA & MKTG Global Communications team
PRESS RELEASE: Dentsu Aegis strengthens sports marketing offering in France with acquisition of Keneo
September 21, 2016: Dentsu Aegis Network today announces the acquisition of Keneo, a leading French sports marketing agency. Keneo will be fully integrated into Dentsu Aegis Network’s lifestyle marketing agency MKTG, further strengthening the brand and the network’s sports consulting and marketing offering.
Founded in 2008 and headquartered in Paris, Keneo provides a complete service offering from strategic consulting to execution, both in France and internationally. With a strong team of 30 sports marketing experts, the agency serves a large variety of professional clubs and organising committees, including the French Football Federation, Tokyo 2020, Paris 2024, Paris Saint-Germain and the National Rugby League, among others.
Following the acquisition, Edouard Donnelly, Chairman of Keneo, and Franck Ladouce, CEO of Keneo, will continue to lead their successful team, becoming CEO and Deputy CEO of MKTG France respectively. Both will report to Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, and work directly with Charlie Horsey, Global Brand President of MKTG, on integration, collaboration and business development.
Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, commented: “Keneo complements and strengthens an area of expertise already present in Dentsu Aegis Network’s DNA. This is a fantastic opportunity to project ourselves with even greater strength and speed into the sports marketing and communication sector with an agency that has become a reference in the field. The addition of Edouard and Franck to the Board of MKTG is an important asset for our network, and together we will be able to deliver a wide range of sport and entertainment campaigns and enable greater collaboration within our regions.”
Charlie Horsey, US CEO and Global Brand President MKTG, said: “Providing innovative, insight-driven sports marketing and consulting services to our clients is a huge priority at MKTG and we are thrilled to welcome the Keneo team in France to the MKTG family. Having the ability to leverage and collaborate with our global network of experts and resources will benefit not only everyone at MKTG, but our clients and our partners across the Dentsu Aegis Network as well. We look forward to working with Edouard and Franck and their entire team to achieve great things across France and around the globe.”
Edouard Donnelly, CEO of MKTG France said: “I am delighted to be joining MKTG and Dentsu Aegis Network. It was an obvious step for us to join an impressive network that shares our values and commitment to being at the forefront of sports marketing and we are delighted to join forces”.
Franck Ladouce, Deputy CEO of MKTG France, added: “We are particularly proud to join a group which is renowned for its innovation and creativity. This partnership represents many new opportunities for our people and our clients, combining the expertise of our teams with the strength and know-how of the group’s international network.”
–Contributed by Dentsu Aegis Network and MKTG
Lung health campaign Healthy Lungs for Life have been activating around London raising awareness of lung health function and protection against air pollution. MKTG UK have been producing the event while Posterscope planned and bought the OOH activity. The event kicked off from Septemer 2-3 in Trafalgar Square with representatives from ELF, the British Lung Foundation and Asthma UK helping to raise awareness.
Upcoming free lung testing events will take place at Islington Green Gardens on September 22 and Acton Market on September 23.
Head to Event Magazine for the article here.
Article by: Kim Benjamin for Event Magazine
MKTG UK Managing Director Michael Brown pens his views on the Pokémon Go craze and digitally optimized live events. He explores what a new experiential agency should look like if it set up business right now.
Head to Event Magazine for the article here.
Article by: Michael Brown for Event Magazine
MKTG San Francisco took to the streets in the name of urban cultivation with their first official MKTG:Focus, 2016 Corporate Social Responsibility event. On Thursday, August 25, MKTG teamed up with Friends of the Urban Forest, whose mission is to promote a larger, healthier urban forest as part of the urban ecosystem. Our tough and willing West Coast colleagues spent their summer outting getting down and dirty without hesitation. MKTGers worked a stretch of three blocks in San Francisco’s thriving Dogpatch neighborhood, jumping ‘knee deep’ into garden beds- working on their foundations, soil amending and prepping for the planting that would happen a few days later. Growing plants native to California was the focus, including the colorfully named Sticky Monkey Flower and Checkerbloom.
Though work is taken pretty seriously at MKTG San Francisco, they also know how to have fun. After giving back to their fair city, the San Fran team tapped into their competitive side and brought it back to the good ol’ days with a game of sloshball! (For all of you sloshball newbies, it is kickball accompanied by beer). With drink-in-hand, Team 2 threw in quite a few mighty defense plays but in the end, it was Team 1 who conquered the bases and brought the trophy home, ending a victorious day in the city by the bay.
–Contributed by MKTG San Francisco
MKTG Atlanta ended the summer with their annual FUNN DAY! (which is apparently so much fun, it’s worth two ‘n’s). This year’s day of FUNN was a ‘Road Rally’ scavenger hunt that tested MKTGer’s knowledge of their local Smyrna community. The task broke everyone up into teams responsible for driving around town and collecting points via a Polaroid or physically gathering clues. Challenges showed some love to local Smyrna businesses- anything from stopping by Kenny’s Great Pies for a highly-touted KeyLime Mini, snapping a group photo with a waitress or bartender at Doc’s Food & Spirits or a snagging a scorecard from Legacy & Fox Creek golf course. After collecting all the clues, the winning team was revealed: congrats to Team #3 led by Andrew Knutson/Peter Pearce, Co-Captains Julie Weyandt/Natalie Cerone and all-stars Ebony Caison and Anthony Breaux! An afternoon scavenging on the road can muster up an appetite and the Atlanta crew retreated back to their HQ to celebrate making the most of their local community. Now, who’s in the mood for a slice of Kenny’s Key Lime pie?!
–Contributed by MKTG Atlanta
The Wells Fargo 2016 Together Experience Mobile Tour continues into the fall with more dates across the country. The tour has already hit major Music Festivals, Sporting events, Pride Festivals and Cultural Events. Consumers are given the opportunity to experience memorable and engaging activities- from virtual reality to photo ops to activity challenges. Our goal is to strengthen the key idea that Together We’ll Go Far. A highlight of the Together Experience is a virtual reality challenge “Treasure Quest” that allows consumers to experience Wells Fargo brand history. Users enter a virtual world, transporting them to the brand’s 1860s beginnings back West. Users are greeted by the Virtual Banker at the start of their journey and then challenged to Gold Rush–era activities like gold panning while being guided by the Banker. Throughout the “Treasure Quest”, the user is directed to Wells Fargo ATMs and must complete their challenge back in time to return to modern day. This experience incorporates Wells Fargo’s current technology while providing the user with a greater understanding of the brand’s heritage. Join our Experience throughout 2016’s below dates and see how we can accomplish more, together.
National Tour Team Schedule
|09/02||09/05||Matthews Alive||Matthews, NC|
|09/17||09/18||LA County Fair||Pomona, CA|
|09/24||09/24||San Jose Earthquakes Title Night||San Jose, CA|
|10/01||10/02||Issaquah Salmon Days||Issaquah, WA|
|10/08||10/08||Texas A&M First Home Game||College Station, TX|
|10/15||10/15||Taste of Soul||Los Angeles, CA|
|11/04||11/06||Dia de los Muertos Festival||Las Vegas, NV|
Turnkey Tour Schedule
|09/09||09/10||Fiesta Mexicanas||Wenatchee, WA|
|09/16||09/16||El Grito 2016||Portland, OR|
|09/24||09/24||National Book Festival||Washington, DC|
|10/01||10/01||Battle of Piney Woods||Houston, TX|
|10/02||10/02||Fan Fest NBA||Portland, OR|
|10/05||10/06||Concord Nat’l Customer Service Week||Concord, CA|
|10/21||10/23||Carolina Balloonfest||Statesville, NC|
|10/23||10/23||Calle Orange||Orlando, FL|
|11/16||11/18||National League of Cities||Pittsburgh, PA|
|12/28||12/28||Texas Bowl Game||Houston, TX|
|12/29||12/29||Valero Alamo Bowl||San Antonio, TX|
–Contributed by MKTG Atlanta
The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent this summer taking advantage of this wonderful opportunity. Valerie Morales is a Senior Payroll Analyst at MKTG NY, and Italy was always on her list of travel destinations. Her wish came true when she was elected one of our three international winners. Valerie toured Italy from August 9-18, accompanied by her Mom who flew in from Puerto Rico for the special trip.
MKTG: What was your initial feeling when you were chosen as a MKTG Rewards winner?
VM: Total shock. At the MKTG Rewards ceremony I saw my face appear on the screen and blanked out. After that I was actually shy about it- and for those of you who know me- I am not shy! I was so humbled by the fact that I was chosen for this once in a lifetime opportunity.
Why did you choose Italy as your destination?
VM: Italy’s history has always fascinated me. I love art and studied the greats: Michelangelo, Raphael, da Vinci, Botticelli, Donatello etc. Sadly, I don’t have the talent to draw but loved learning about them and always appreciated the beauty of their work. I also wanted to visit a country where the language would not be a barrier. I speak Spanish which has a similar foundation to Italian, so I felt that I could communicate in some way with the locals.
What was it like touring with a group, and would you return to Italy again?
VM: Most of our tour guides were from the cities we visited, and I loved how passionate they were about the history of their hometowns. We pretty much had a tour each day but were also given a day per city to independently explore, so that was fun. I would love to go back as I found it very easy to get around and there was so much left unexplored- such as Lido di Venezia, Milan and Sicily. Even the cities I did visit- Rome, Florence and Venice- left so much to be seen.
How did each city distinguish itself for you?
VM: Rome has a metropolitan feel, and I was surprised by the abundance of graffiti. Rome’s history is remarkably well-preserved and a wonder to experience. Naples is a calmer city, which came to my surprise as it is still threatened by an active volcano, Mount Vesuvius, which is the same volcano that buried Pompeii under ash over 1,500 years ago. Visiting nearby Pompeii was sad but impactful. The city was indeed ahead of its time and the abrupt loss of their vibrant people was tragic. Florence was my favorite city, as its metropolitan area is both urban and rural. I was able to explore the city’s history, enjoyed some shopping from local vendors yet also visited a local vineyard. The cuisine and gelato were amazing, too! Positano was very congested and felt like the buildings and roads were sandwiched on top of each other. That made for breathtaking scenery and everyone was so outgoing and friendly. Venice was a marvel of a city, and an architectural wonder. We enjoyed the history, getting around by speedboat and learning how their famous Murano glass is made.
Did the Italian way of life appeal to you compared to the 24/7 NYC lifestyle you’re accustomed to?
VM: The typical Italian way of life is certainly appealing, but again, it depends on where you go- it’s either laid back or the usual urban hustle and bustle.
Italy is defined by its food. What were some of the best meals you had… and some of the most exotic?
VM: The food was very tasty yet I kept it simple trying pastas and pizzas. Each city had their own way of preparing these dishes, but I must say, I love my NYC pizza above all!
What was one moment on the trip you will never forget?
VM: I could not have won this trip at a better time. I purposely chose to go during these dates as I was turning 40 on August 11. For my birthday, we spent the morning in Vatican City enjoying the art that I’ve always appreciated, followed by an evening dinner and moonlight tour of the Colosseum. It was an amazing experience and the tour group really added to it. Apparently my Mom spilled the beans that it was my birthday and the group were so sweet making the night more special. They even added a candle to my dessert to wish me a happy birthday!
–Contributed by Valerie Morales, MKTG NY