On June 5th, MKTG INC helped Nestlé Waters launch resource natural spring water by showing New Yorkers something they had never seen before: Electrolytenment.
What’s Electrolytenment? “Water that sustains your well-being” is the official Nestlé answer, but we brought to life with a dazzling, one-of-a-kind water production that featured breathtaking aerial choreography, acrobatic dance, and mind-bending electrolyte projections that seemingly appeared out of thin air.
The story follows a woman attempting to do yoga in a busy city park, who mentally escapes to a world of Electrolytenment as she discovers the power of resource and its naturally-occurring electrolytes.
Creating an original theatrical production of this magnitude was a first for MKTG INC and for Nestlé Waters, so we turned to the experts for guidance: Airealistic’s Gregg Curtis, a former Cirque du Soleil aerial director, and his cohorts, Gwyn Larson and Bill Mulholland, creators of the spectacular New York City water show, Fuerza Bruta. Together with our internal team, we set out to launch a brand in a completely unique and truly creative way.
The results speak for themselves: the highlight video of the event just surpassed a half million views at the time this was written, and two more videos are on the way…a behind-the-scenes video and the full-length show.
Actress Alyssa Milano kicked off the evening, which also featured resource’s interactive Fountain of Electrolytenment, scrumptious appetizers, our specially made Electro-elation cocktail, and of course, bottles and bottles of resource natural spring water. By the end of the night, one thing was clear (besides the water)…the resource launch was an unparalleled success.
Photo credit: Getty Images
“Everybody get up!” The new hit song “Blurred Lines” by Robin Thicke feat. Pharrell and T.I. has taken London by storm. The music video with props and catchy beats is something you can’t forget…even if you try. Beats and MKTG INC saw an opportunity to promote Beats’ new Pill while reenacting the music video. On Friday, June 7, entertainment shop HMV transformed their Central London location into an open live performance with a show EVERY HOUR ON THE HOUR. Once the clock struck the hour, the curtain dropped and the performance began. Crowds from the streets piled in to catch the exclusive performance. From dancers in the window to a large peep hole at the front of the store–everyone wanted to see what was going on.
Curtain is raised, cue Beats Photo Wall. In the downtime between shows Beats continued the concept allowing customers to pose with Brand Ambassadors and props from the music video such as large dice, a stuffed dog and a giant Beats Pill. If the Beats Pill and Robin Thicke’s song weren’t on your mind before Friday, it certainly is now. “Everybody get up!”
Photo credit: OzTech Media
After unveiling an all new House of Walker program last year, we were ready to take things back on the road. Starting in March on the West Coast, Johnnie Walker embarked on eight weeks of events for a full-blown national tour. We stopped at numerous impressive venues, including a four-story glass house in the Hollywood Hills, a playboy’s bachelor pad in Chicago, a sand & bungalow oasis in Miami and a five-story loft space in SoHo. Across 32 nights of events, we enjoyed meeting many new friends of Johnnie Walker (along with some familiar faces, of course).
The tour had many standout moments for me, but a few stick out in my mind: enjoying a Blue Label while overlooking Alcatraz in San Francisco, sipping a Red Label Rob Roy while schooling imaginary Tiger Woods on Chicago’s putting green and of course, savoring a Double Black while pretending that even for a few days, my NYC apartment had five floors, an indoor pool and a rooftop deck.
Were you lucky enough to attend the House of Walker this spring? If so, what was your favorite moment? If not, stay tuned as things are guaranteed to get bigger and better the next time around!
(Photo Credit: ESPN.com)
What happens when an unstoppable force meets an immovable object? The result is this year’s NBA Finals. At long last, the stage is set for two of basketball’s leading men to take center stage. I’m talking of course about LeBron James of the Miami Heat and Tim Duncan of the San Antonio Spurs.
“King” James is on the verge of elevating his team to dynasty-like status with his 3rd consecutive Finals appearance. Over the past 3 seasons, LeBron and the Heat have been as close to unstoppable as a team can be, blowing out opponents left and right (despite chronic injuries to Dwayne Wade and Chris Bosh’s under performing). This has put the spotlight squarely on James, thus furthering his reputation as the league’s bonafide superstar.
On the other hand? A tall, quiet, unassuming veteran named Timothy Theodore Duncan…better known as Tim. Although not glamorous, sexy or boisterous like James, Duncan has quietly become one of the most dominant players of his generation. With 2 NBA MVP’s, 14 All-Star selections and 3 Finals MVP’s under his belt, this 4x NBA champion has been to the playoffs every year since 1998, and at 37 years old, he’s gunning for his fifth. So what’s my point? You guessed it…Tim Duncan has made the Spurs an immovable playoff fixture.
Rarely are two teams so distinctly different, yet so evenly matched. Clearly the two best teams in the NBA, this matchup will be one for the ages; an undeniable clash of basketball titans and one of the most exciting NBA Finals you’ll ever see. So buckle your seatbelt, crack open a beer and get your popcorn ready.
This is gonna be good.
Photo Credit: Google Images
Baseball has the World Series, Golf has the Masters, Major League Eating has Coney Island…and Sailing has America’s Cup. Coming this summer to the San Francisco Bay, the best of best in sailing jump on board a vessel (with a price tag beyond the GDP of most small countries*) to tack, jibe, and lean their way to the ultimate prize. There’s nothing luxurious about this type of sailing – human beings are pushed to the absolute limit in some of nature’s harshest and most dangerous conditions. Leave your top siders and spritzers at home.
For us marketing folks out there, the America’s Cup series provides a much larger opportunity for brands to uniquely position themselves in front of a global audience on the world’s nautical stage. There are premier boat sponsors such as Red Bull and J.P. Morgan, fashion and style promotions from Prada and Puma, official race timing held by Louis Vuitton, even celebratory champagne sponsors Moet. Brands both big and small manage to find a place in one of the many consumer interaction points provided by the sport.
You then look at technology giant Oracle and its sailing enthusiast CEO Larry Ellison who secured the top spot as the 2013 America’s Cup Global Partner. Oracle and sailing (and winning) now goes hand-in-hand. Coming off a victory in 2010, USA and team sponsor Oracle are out to defend their high priced, high reward title.
This may all seem overkill for a sport that few consumers have tried and even fewer understand, but much of what these companies have learned is that there’s truly something special about the America’s Cup. Some mystique, some prestige, plenty of thrills, this sport truly presents brands in a unique and exciting way.
*We’re for occasional exaggeration
SPECIAL NOTE: MKTG INC sends our sincerest condolences to the friends and family of Andrew Simpson.
Written by: Andrew Ward
Photo Credit: Chris Liao
What does it take to make a leap from the edge of space?
One might say courage, or bravery, in the ceaseless pursuit to push the edges of science. And another might say that quintessential human drive to forge a legacy—to leave your mark on the sands of time.
Irrespective of the reason, those edges were pushed on October 14, 2012 when Felix Baumgartner became the first person to break the sound barrier in free fall—without the protection or propulsion of a vehicle. Sustaining supersonic velocity for 30 seconds of his four minute free fall, Baumgartner and the entire Stratos team worked tirelessly for five years to surpass this significant scientific milestone.
To commemorate the historic event, MKTG INC concepted and produced a traveling museum exhibit for the Red Bull Stratos Project. Visitors were able to learn about the history of the Stratos project, the team members, and the key scientific discoveries gleaned from Felix Baumgartner’s record-breaking fall 38,969.4 miles up in the stratosphere. Interactive slideshows, video, as well as the actual capsule and spacesuit used in the project kicked off on May 2, 2013 in Houston, TX at the Space Center Houston.
The exhibit will tour around the country into 2014.
Photo Credit: news.cnet.com
Taking advantage of the ever-competitive nature of the fitness landscape, Nike+’s latest FuelBand app update will allow users the chance to leverage Facebook to demonstrate their fitness to their social network once and for all (read: time to talk some smack). For the first time, the FuelBand app will give its users the option to tag friends and post pictures from their workouts, overlay Fuel scores and Nike logos onto these photos and, most importantly, display their activity on a customizable leaderboard with friends.
These most recent developments for the FuelBand app certainly demonstrate Nike’s recognition of Facebook’s developer-friendly features for fitness apps that were introduced earlier this year. Furthermore, the added features serve to reinforce the growing trend amongst fitness-related technology of individuals sharing their progress with their respective circle of friends. What, you may ask, could be better than amassing a personal best 7,000 Fuel points on a summertime Saturday? How about sharing that score with your more “athletic” younger brother and sparking a whole new family rivalry?
While some may scoff at this sort of public humble-bragging, many in the industry believe that this social hook ultimately holds people more accountable to their fitness goals and influences them to work out more than they normally would otherwise. And while Facebook may not necessarily be concerned with having its user base remain fit, the company certainly won’t complain about the increased content and activity taking place on its site. Seems like a win-win-win situation for Nike, Facebook, and FuelBand users alike.
Written by: Willie Rudman
Welcome to the first installment of Apps I’m Diggin’. It’s a monthly column focusing on a few iOS applications I’ve currently been tinkering around with, which entails the overall user experience (UI), interface design, overall shelf life and “functionality.” As you probably notice, I put functionality in quotes because I have the tendency to interact with apps for reasons that may not have been intended by the creators, but please trust me when I say it’s nothing inappropriate.
Dunno is an interesting little app that allows you to jot down a quick note on any subject you’re curious about or, more importantly, clueless about. Once you type in the subject, Dunno works discreetly in the background combing the internet for any information pertaining to your note while you continue with your day. The results you receive range from web pages, blogs, Wikipedia, images, news, videos, tweets, songs, podcasts and more. I found this app to be very effective while in the middle of group discussions, drifting in and out and back in again, to wake up to a comment that piqued my interest. But, of course, I don’t want to interrupt to ask a question, revealing my bluff. The user interface is simple and elegant with a beautiful design flow. Dunno strips down all the content to an easy digestible read, allowing the viewer to bookmark, share and save. The application was created for taking notes in class/meetings, preparing journals/blog articles, researching for a paper or planning a trip. I use it to hide my flakiness.
Anyone who knows me, knows I’m a big fan of classic gangster rap, like every other middle-class husky suburban jewish boy. So when I found Whosampled I immediately knew I had a great way to indulge my hip hop love and feed the addiction to chasing the influencers of my favorite old school mcs. It works like this, you type into the search field any artist and Whosampled displays a list of that artist’s songbook. Click on a song to see all of the musicians that were sampled in that particular track. Continue to dive deeper and play the exact soundclip “borrowed” on the track. You can also flip the sample to see what other artist have used the riff to help launch themselves into stardom. From there you can launch iTunes and download any of the singles. Whosampled interface and design are somewhat clunky and inflated, a couple of times losing one’s self in the sweet sweet chase it’s easy to forgive the clumsiness. My music collection has doubled since I downloaded this app, but must admit my cravings have not been curbed. I’m itching for another taste.
Written by: Mark Grundland
At MKTG INC, we’re for leading the way, especially when it comes to building the brands of our clients with exciting new technologies.
So today we tip our hat to the digital pioneers, with a fun little compilation of Internet firsts: first email, first website, first banner ad, you get the idea. And if you think you’ve heard all this before, I bet you didn’t know that the first photo posted online was of the comedy girl group Les Horribles Cernettes.
Remember, you heard it here first.
The Jose Cuervo Tradicional Mural Project is all about honoring Hispanic art and culture here in the US. But last month the biggest honor of them all went to our winning muralist — Adriana Garcia of San Antonio, Texas.
Launched in August 2012, the Mural Project culled 10 artists representing 10 US states from a vast canvas of applicants. The 10 finalists were then asked to create a 5×10ft mural that brought to life their particular vision of a better world for their city. The winner was to be selected by vote, so since October MKTG INC has hosted gallery events in each artist’s city, allowing them to showcase previous works and gain support for the voting phase of the program. Fans voted for their favorite piece on the Jose Cuervo Tradicional Facebook page.
On April 17, the writing was on the wall for winner Adriana, who was awarded $15,000 for herself and $15,000 for her selected nonprofit, the San Antonio arts organization Centro Cultural Aztlan. More than 200 guests came out to support Adriana’s work in a fun and inspiring rewards ceremony. ”Felicitaciones” to Adriana!
Written by Mike DelMonaco