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MKTG Toronto brings PyeongChang to Canada


MKTG Canada has supported its client, Cadillac Fairview (CF), one of North America’s largest commercial developers,  in uniting the nation by bringing the PyeongChang Olympics into the hearts of Canadian communities.

This Olympic-focused activation was integral to CF’s newly launched brand platform, “Brighter”, intended to remind the real estate company’s clients and shoppers of the importance of optimism, perseverance, and hard work. MKTG Canada supported CF throughout the entire campaign, starting with successfully negotiating an 11 year partnership with the Canadian Olympic Committee (COC).

Additionally, MKTG`s role included securing endorsement deals with six first-time Olympians representing Canada, whose lives personify optimism and overcoming obstacles to achieve their childhood dreams. Two of these athletes, Laurie Blouin (women’s snowboarding) and Brigette Lacquette (women’s hockey), went on to win their first Olympic medals, both Silver, in PyeongChang.



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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 2:02 pm

South Africa: Dermalogica Tribal Gathering 2018

During the month of February 2018, MKTG hosted three events in Johannesburg, Cape Town and Durban for Dermalogica South Africa to treat their therapists and stockists as the widely recognised skin care brand launched their first half year strategy of 2018.

The successful events were structured to ensure that therapists and stockists were shown some love and appreciation from the Dermalogica brand – whilst building their brand loyalty and trust for the year ahead.

The presentations also featured two product launches – and skilled trainers took all present through the new product features, ingredients and other information critical for them to sell these on to their clients and consumers alike.

In addition to this, two brand new Hyundai i10s were given away to two top consultants from the 2017 Tribal Hustle – which saw therapists also win cash vouchers, big screen TV’s, iPhones and luxury fragrances.  The keys to these two incredible vehicles were presented to overwhelming applause from the crowd.






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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 1:59 pm

West Coasters Attend Conference For Women


by Alyse Courtines, MKTG Los Angeles

This year is Watermark’s 25th Anniversary, an organization founded in Silicon Valley to increase the representation of women at executive levels.  Their annual Conference for Women attracted over 6,500 to the San Jose Convention Center for a day of impactful content and networking.   A few of us from the West Coast were fortunate to attend and were amazed and inspired.

Keynotes by big names Amal Clooney, Reese Witherspoon and Jodi Kantor (NYT investigative journalist who broke the Harvey Weinstein story) definitely delivered and set the bar for a day of encouragement, education, and discussion about the treatment and parity for women in the workplace.

As experienced conference attendees and executors ourselves, it was hard to look past a few production (audio issues during panels, overcrowded expo) and logistical missteps (lunch was literally frozen resulting in the organization donating $25 to a local charity for each meal), but on the most important aspect, the content, they more than succeeded.

Panels ranged in topic from “Impostor Syndrome” to how technology can advance diversity initiatives to the language of leadership.   There were also book signings, tech roundtables, personal brand promotion workshops and an expo featuring partners like State Farm, Dell, Oculus, Gilead, Tesla and United Airlines.

We left the day filled with information, motivation and the hope that the important conversations around equality will continue past this moment in time.  As Reese Witherspoon asked: “Does anyone feel we’re on the precipice of something very different?”   The response from the crowd was a resounding “yes.”

To learn more,visit

SAN JOSE, CA – FEBRUARY 23: Actor/producer/activist Reese Witherspoon speaks onstage at the Watermark Conference for Women 2018 at San Jose Convention Center on February 23, 2018 in San Jose, California. (Photo by Marla Aufmuth/Getty Images for Watermark Conference for Women 2018)


SAN JOSE, CA – FEBRUARY 23: International human rights attorney Amal Clooney speaks onstage at the Watermark Conference for Women 2018 at San Jose Convention Center on February 23, 2018 in San Jose, California. (Photo by Marla Aufmuth/Getty Images for Watermark Conference for Women 2018)


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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 12:46 pm

MKTG UK’s Michael Brown on Workplace Equality


It’s time for men to ‘women-up’ in the workplace

by MKTG’s Michael Brown for The Telegraph

It’s well known that there are too many pairs of brogues strutting across the top of the glass ceiling. Men have long dominated the boardroom, and advertising, the industry I work in, is as blighted as any other (indeed, there’s an argument that we shoulder more blame, having reinforced gender stereotypes through innumerous ads – but I’ll leave that one for another day).

Of course, there’s an increasingly strong movement to redress this balance, as embodied by The Telegraph’s Women Mean Business campaign, which has launched today. To me, one of the interesting things about the movement is that it taps into a hunch that I’ve harboured for a while, and that research is starting to substantiate:women are simply more effective than men in business.

It all goes back to how we react to stress. For years – and you’ll probably remember this from biology at school – science believed that when threatened, humans underwent a ‘Fight or Flight’ process: we either came out swinging, or legged it. However, around the turn of the 21st century, scientists realised that a lot of the clinical work supporting ‘Fight/Flight’ had been performed on men. Gender simply hadn’t been considered when it came to scrutinising the data. We had based our insights around only one half of the species.


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Written by Stephanie Rudnick
Stephanie Rudnick

March 8th, 2018 at 1:40 pm

International Women’s Day 2018

Today marks International Women’s Day and to celebrate, the team compiled this video of employees from across the agency talking about women that inspire them daily.



Click Above: Sam And Erica Opening the Video


Also, our parent company, Dentsu Aegis Network, is donating $5 for each photo uploaded to social media, and $1 for each “like” to, a global nonprofit working with some of the world’s most powerful CEOs and leading companies to help build workplaces that work for women. Founded in 1962, Catalyst drives change with pioneering research, practical tools, and proven solutions to accelerate and advance women into leadership—because progress for women is progress for everyone. So please search for these hash tags and get liking! #ConquertheDivide #PressforProgress.

Finally, the head of MKTG London, Michael Brown, penned this great opinion piece about equality in the workplace, that ran today in The Telegraph. Enjoy!

Michael Brown’s Telegraph Opinion Piece


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Written by Stephanie Rudnick
Stephanie Rudnick

March 8th, 2018 at 11:58 am

Posted in Experience

with one comment – Latest by: International Women’s Day 2018 - Pro Event Network - Blog
[…] By Stephanie Rudnick […]

MKTG Online Store Opens its Virtual Doors

We are thrilled to share that we have officially opened the virtual doors of our MKTG Online Store.

This first iteration has launched with 16 items, many designed by our New York Studio team. Moving forward, we will add MKTG-branded items designed by our employees from around the globe, and evolve the store into a platform our employees can use to promote their artwork and other goods they may already sell (on sites like and other online stores).

Give it a visit if you have a moment at

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Written by Stephanie Rudnick
Stephanie Rudnick

March 1st, 2018 at 12:08 pm

MKTG INDIA: Passionate Falcons amongst us!

INDIA: Passion empowers us as people. To try harder. To be more courageous. To live our truths. At Fountainhead MKTG, we love the way a passionate person lights up the room they’re in and infects us all with a contagious energy. What we’re passionate about defines us for who we are. And that’s why we wanted to celebrate the most passionate amongst us –to celebrate who they are and what the impact their passion has on each of us.

At the 2017 Fountainhead MKTG Awards, we presented our winners with Passion Point Falcons as a commemoration of their commitment to what they do.

We had nine nominees, from aspiring singer to master angler to individuals who rock the stage. But our winners this year were Amit Arolkar, who finds his passion in restoring the classic Italian beauty, Vespa scooters; and Keith D’Souza and Joshua Pereira, who have started a weekend food delivery service to cater to the taste buds of many.

See below for images and have a look at our nominees and their work. Also a sneak peek into the award night.

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Written by Paige McConney
Paige McConney

February 23rd, 2018 at 11:13 am

Levi’s Super Bowl 52

To celebrate Super Bowl 52, Levi’s® created an elevated shopping experience offering complimentary customization and snacks throughout the day. Then each evening they hosted a happy hour adding an open bar and DJ.

Consumers who purchased a Trucker, Western Shirt, or pair of Jeans had the option of adding a Super Bowl 52 or NFL team patch to their item to remember their time in Minneapolis. Through our activations at the Levi’s® store we increased sales by 61% over a 4 day period.

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Written by Paige McConney
Paige McConney

February 22nd, 2018 at 9:46 am

#HumansofMKTG: Dave Knight, Racing Champion

If you had told me I’d be a National Champion in car racing one day…I never would have believed it.

It all started in September 2015. A good friend was one of the lead instructors for the BMW Peachtree Chapter and after some convincing, I took my BMW X5 on Road Atlanta for a High Performance Driving Event (HPDE) weekend. After this, I was hooked.

Knowing I wanted to continue this new addiction, I knew I had to buy a more suitable car for the track…a BMW 330ci. Over the next 1 ½ years I slowly rebuilt the car from a street car to a race car while also participating in as many HPDE weekends as I could to get more experience.  I even sold my Harley to fund the race car transformation!

In December of 2016 I completed BMW Club Race School which qualified me for a club racing rookie license. In June 2017, I drove in my first race weekend. I won 4 out of 4 races that weekend and was on my way. I competed in 3 more race weekends in 2017 and as a Rookie, earned enough points to win the 2017 BMW CCA Club Racing National Championship in the Spece46 racing class.

It’s been a heck of a ride so far and I’m looking forward to what’s next.

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Written by Paige McConney
Paige McConney

February 7th, 2018 at 1:20 pm

SB52: That’s a wrap!


Our Superb Owl Party was inadvertently mentioned on NBC’s Today Show. Click above to see this fortunate coincidence!

Despite the frigid temperatures in Minneapolis (at some points over the weekend, the wind chill was -40F and the wind was fierce), MKTG had a tremendous presence across the Twin Cities and brought the HEAT…so to speak. The team of over 60 MKTGers scattered all over town – from The NFL Experience to the Mall of America and everywhere in between, to execute dozens of experiences for clients including numerous Diageo brands, FedEx, NIKE, NFL Extra Points, LEVIs, DIRECTV, Old Spice, Barclaycard US, Schwans, Secret, Head & Shoulders, Tide and Febreze, engaging hundreds of thousands of consumers.

Also, each year at the Super Bowl, MKTG hosts a private VIP party called “Superb Owl” that was founded six years ago when a British MKTGer, Matt Manning, and his buddies from the UK thought of the name. After reuniting at the Super Bowl many years prior, they decided it was high time to host an event for all of the American and British sports business execs in attendance…and the Superb Owl was born. This year, MKTG took it up a notch and partnered with DAN sister agency, Athletes First, and hosted no less than 15 current and former NFL players and coaches as well as over 150 of some of the top sports biz execs in town for The Big Game. The event even received an accidental, but greatly welcomed plug on NBC’s TODAY SHOW. Check it out here! Superb Owl on The Today Show

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Written by Stephanie Rudnick
Stephanie Rudnick

February 5th, 2018 at 3:13 pm