Experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK.
This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands.
MKTG UK combines the expertise of psLIVE and DANSE under the leadership of MKTG UK and Posterscope CEO Stephen Whyte, supported by brand experience managing director Michael Brown and sports & entertainment managing director David Peters.
The rebrand is part of a strategic decision to leverage the capabilities of both agency teams with a global offering, providing creative, technology, data & media capabilities.
MKTG UK CEO Stephen Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships. Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”
Read more at https://www.sportindustry.biz/news/pslive-and-danse-rebrand-mktg-uk#SBfOSopIPRwkxEvV.99
credit: SportIndustry Group UK
In what is a first in the history of Marketing Magazine’s Agency of the year Awards’, our friends at Dentsu Singapore emerged the top winner bagging the Overall Agency of the Year title.
The agency bagged two gold and one silver trophies across Brand Consultancy of the Year, Content Marketing Agency of the Year and Creative Agency of the year categories respectively.
The competition in no way was an easy one. There were two extremely strong contenders for the top spot this year – MRM//McCann and Ogilvy and Mather Singapore both winning the same number of trophies as Dentsu. It was down to the judges’ scores which made Dentsu the champion this year.
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Article written by Hairol Salim, Marketing Interactive
Hailing from Petaluma in Northern California, Clover Stornetta Farms has led the nation in sustainable, high-quality dairy farming for the last 100 years. MKTG was engaged to produce and execute their sponsorship of Bay to Breakers and help place their premium chocolate milk and organic Greek yogurt samples to race finishers of all ages and engage them in the Choose Clo story.
Following this hugely successful launch that resulted in more than 30,000 units of chocolate milk and organic Greek yogurt being sampled, Clover is hitting the road to continue the momentum.
Over the next six months, Clo will traveling around the greater San Francisco Bay Area ensuring that Clover Stornetta products make their way into the hands of consumers at festivals, fairs, youth sporting and fitness events. Follow Clo on her journey via Instagram @Cloverpetaluma. #ChooseClo #CloverDairy
Check out more photos below!
Article by Alfredo Montes, MKTG
As Adam Harter, Vice President of Consumer Engagement at Pepsi, delivered his keynote presentation, it was clear that Experiential Marketing has made significant advances in the minds – and budgets – of leading brands.
Harter presented five distinct campaigns at this year’s Experiential Marketing Summit in Denver (including MKTG’s very own F!ZZ campaign.) He highlighted the effectiveness of experiential marketing in achieving the marketer’s ultimate goal: to have people joyously engaging with their brand, becoming active advocates and leaving with a deep emotional connection.
In the last few years we’ve noticed how experiential marketing was moving up the strategic marketing continuum, from an add-on tactic to a core component of the strategic marketing mix. This year’s EMS suggests that many brands are in fact moving experiential to the core of their overall marketing strategy, essentially re-architecting the traditional IMC model with consumer experience at the center.
“Everything is an event. Everything done well is an experience.” – Chobani CMO Peter McGuinness
Article written by Paul Fitzpatrick, Vice President, Business Development at MKTG
If you’re as curious as we are about how “speedy” these ladies can move when making cocktails, then maybe you’d be interested in joining us at a Speed Rack event in your city to see the action for yourself! Tanqueray and Tonic please!
Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.
Here’s where Speed Rack comes in.
Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.
It is with great pleasure that we announce that we have once again been named as a Top Workplace in Atlanta!!! This designation is earned through employee surveys and employee surveys alone so it is a true testament to our rewarding work and our fun agency culture.
“It’s a tremendous honor to be named one of Atlanta’s top workplace for the 2nd year in a row”, says Peter Pearce, GM of MKTG Atlanta. “Given this award is based on employee sentiment, we’re very proud that the work environment we’ve created, and the values we live everyday have delivered against our goal to be a great place to go to work!”
Thanks [again] to the Atlanta Journal Constitution for recognizing MKTG as a Top Workplace for the second year in a row. We couldn’t agree more!
On Friday night, Tiina Veijonen and her team hosted over 450 clients, friends, family and influencers to a huge party in Helsinki to announce that the Dentsu Aegis lifestyle marketing agencies in Finland, Sweden, Norway and Denmark have officially rebranded to MKTG. Welcome to the family NORDICS!
Bestselling author Colin Campbell and one very big dog named George will kick off a nationwide tour beginning Tuesday, May 3rd in New York to coincide with the official launch of the highly-anticipated memoir Free Days with George (Penguin Random House). The book has been named one of the Top 20 Editor’s Pick for Spring Nonfiction by Amazon Free Days with George is the remarkable true story of a 140-pound homeless dog named George and his adopted human Colin, who felt like his life was crumbling around him. George teaches Colin the real meaning of happiness and hope through their connection which transcends a lot of things we know about loyalty and love.
PEDIGREE® is a sponsor of Free Days with George which is supported by a six-week, 24 city tour highlighted by retail book signings, media interviews and visits to select animal rescue shelters. As a sponsor of the tour, PEDIGREE is not only supporting the adoption cause, they are also generously donating dog food to shelters across the country, furthering the goal of donating more than 10 million bowls to dogs in need in 2016.
On Tuesday, May 3, 2016 Campbell and George will visit the Humane Society of New York located at 306 East 59th Street at 10:00 a.m. to bring awareness and assistance for all of George’s fellow rescue dogs. During the appearance George will visit with other rescue dogs in the shelter while Campbell speaks about their own journey which took George from being abandoned and homeless to becoming one of the most popular surfing dogs in California as told in Free Days with George.
On May 1st, 2016 at 1:00 pm Campbell and George will be hosting an official book signing launch event at Anderson’s Book Shop located at 96 Chatsworth Avenue in Larchmont, New York. Both Campbell and George will autograph books including one very special collectible paw print that only George can leave behind for fans.
“Free Days with George brings to life the PEDIGREE Brand ‘Feed the Good’ campaign, which is based on the simple insight that dogs and people bring out the best in each other,” said Melodie Bolin, PEDIGREE Brand Manager. “We are excited to be part of a tour that demonstrates the bond between dog and owner while also giving back to shelter animals in need. Throughout the tour we’ll donate to several of the shelter stops, helping provide these animals with the nutrition they need while contributing to finding them a loving forever home.”
The tour will continue on to New Jersey, Philadelphia, Baltimore, Pittsburgh, Detroit, Chicago, Milwaukee, Minneapolis, Denver, Salt Lake City, Los Angeles, Phoenix, Santa Fe, N.M., Tulsa, Okla., Dallas, Austin, Houston, New Orleans, Jackson, Miss., St. Louis, Nashville, Tenn., Asheville, N.C., Raleigh, N.C. and ending in Atlanta on June 10, 2016,
“George is the dog who changed my life. When I was at my worst, he was there to comfort me. He was homeless when I took him in as a ‘rescue’ but as it turns out, he’s really the one who rescued me,” remarks Campbell. Free Days with George is his story but it’s also the story of any of us who have experienced loss or heartache. It’s a book about love, hope and second chances that we all eventually need at some point in our lives.”
Information for pre-ordering Free Days with George here: http://www.penguinrandomhouse.com/books/243531/free-days-with-george-by-colin-campbell/
You can visit Colin and George at
Dentsu agencies merge to form local branch of MKTG
Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.
Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.
The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.
MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.
MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm
Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”
“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”
Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”
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Article by: Nicola Riches