One of our favorite pre-Thanksgiving Atlanta traditions – the MKTG Dip Off – took place last week in front of another enthusiastic crowd of judges. This year featured a dozen dips from the always-a-crowd-pleaser buffalo chicken dip to an addicting peanut butter cup desert dip.
However, for the 3rd consecutive year the ultimate honor went to Atlanta Boss Man and General Manager Peter Pearce who wowed us with a Carolina Heritage Pork (Addiction) Dip which included foodie-loving ingredients such as Artisanal Cream Cheese and Free Range Sour Cream. Peter’s name will be forever engraved into the official MKTG Dip Off Champions Cup!
Enjoy the pictures from the festivities, and our winners, below!
Last night Nike+ NYC officially unveiled their new Thursday Night Football “Color Rush” jerseys for the Jets vs. Bills game. In the week leading up to the jersey unveil, Nike+ NYC hosted a serious of “Color Rush” themed runs throughout the city. Last night Nike trainer Knox Robinson led a 4.5 mile run through the city which ended at Midtown bar Snaffu 28. Runners were greeted with food and drink and of course, a live streaming of the Jets vs. Bills game!
Take a look below for exclusive photos of the run and after party!
During Portland Cocktail Week, Tanqueray sponsored three separate nights of activations. The Tanqueray lounge was a juice lounge for bartenders to relax, unwind, and charge their phones at our charging station. Green Leaf Juicing Company sponsored the juice portion of the lounge with sample giveaways plus a bottle giveaway for each bartender’s favorite juice. Rachel Ford aka “Lady Tanqueray,” hosted a meet and greet to speak to Tanqueray and pass out 50MLs of Tanqueray London Dry that bartenders could add to their choice of juice.
The Sensory Aesthetics of Garniture
Lynette Marrero and Rachel Ford led this two-hour session for two groups of 15 students. The seminar focused on the history of gins, importance of garnitures, and the best methods to prepare garnishes as well as techniques and trends.
Tanqueray Dinner at 23Hoyt
Tanqueray hosted dinner for 35 students, trainers and teachers while Rachel Ford spoke to the four cocktails that were going to be featured that evening. The featured gins of the evening were Tanqueray Bloomsbury, Booth’s, Tanqueray No. TEN and Tanqueary.
Bulleit sponsored a lunch during Portland Cocktail Week and collaborated with 4 local vendors to create Bulleit-inspired menus, products and services for guests to experience. The local vendors included: Blue Star Donut, Ruby Jewel Ice Cream, Rudy’s Barber Shop and Portland Beard Company
The Blueberry Bourbon Basil Donuts and Bourbon Pecan Ice Cream were a hit with consumers. Rudy’s Barber Shop offered complimentary beard trims and Portland Beard Company distributed free samples and beard oils for purchase. Attendees experimented with the Maple Bourbon Sauce that was placed on all picnic tables, pairing it with burgers and sandwiches that were provided by food trucks.
See below for exclusive photos of the event!
Many offices have a little fun with Halloween. However, MKTG Atlanta continues to take to another level year after year with elaborate decorations and costumes – both of which can net our employees big cash prizes!
But it isn’t just about the adults here as a couple of dozen family members (and growing every year!!) are invited into our warehouse for a fun costume party complete with office-wide trick-or-treating. Check out some of the great photos and a spooky video from this year’s festivities!
Zacapa’s global Brand Ambassador, Rebecca Quiñonez, hosted the Zacapa Rum Art of Slow Lounge at Portland Cocktail Week, as part of the Diageo World Class activation. Students at Portland Cocktail Week were able to access the Lounge space in-between classes, and there were four activation spaces set up in the same room by a variety of brands. Zacapa Rum transformed the Diageo space into the Art of Slow Lounge, allowing students to:
RELAX: with 5-10 minute chair massages, provided by massage therapists from the East West College of the Healing Arts (55 massages were executed in total)
REFUEL: Portland Roasting Coffee set up complimentary hot and cold brew coffee service, and whole beans were gifted to students in half-pound branded coffee bags
INDULGE: Macaroons were brought in from Farina Bakery
DISCOVER: World Class champion bartenders Charles Joly and Tyson Buhler served Zacapa Rum’s Guatemalan Coffee Cooler and signature Old Fashioned cocktails, along with Zacapa Rum National Trade Executor Lynette Marrero. Guests had the opportunity to meet our start bartenders, and learn about both Zacapa Rum and Diageo World Class
Follow our journey as we continue to recap Portland Cocktail Week highlighting other Diageo brands we worked with this year! Stay tuned!
In order to modernize Opel’s brand image and position its Adam car as the lifestyle partner of women, MKTG created the 1st claw machine with facial recognition technology! In this machine, “Adam” dolls were used as the prize that consumers attempted to grab!
The state of the art technology used sensors for facial recognition. Depending on which direction you moved your head, the claw would move in the same direction. When you opened your mouth, the claw went down to reach for a doll.
If successful, you had the chance to shop for 30 minutes escorted by a “baggy boy” or “Adam”… who later drove the winner home in an Opel Adam!
The campaign was available in 20 shopping malls across France, during 10 weeks and allowed more than 11,300 women to participate. 2,920 lucky winners were escorted during their 30-minute shopping trip by one of 15 baggy boys while 600 lucky winners were driven home in an Opel Adam.
Take a look below for more photos from our activation!
Today, October 19, 2015, Dentsu Aegis Network (DAN) officially created a new pillar to organize around its support of lifestyle marketing and named MKTG to take the lead as the Network’s 9th global brand.
With that, other DAN agencies that work in lifestyle marketing, including Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation as well as leading US-based sports and entertainment consulting agency Team Epic, will be realigned as part of MKTG over the next 12 months.
What does this mean?
By this time next year, we are anticipated to grow from 450 full-time employees in two countries, to nearly 1,000 full-time employees in 14 countries, providing the same insights, creative solutions, execution and customer service our clients and employees have come to expect from us.
The move was done with two strategic objectives in mind….provide growth and development opportunities for our employees and to better service our client partners.
You can read the official announcement here.
We’re very excited about the new direction our agency has taken. The possibilities are endless and we can’t wait to keep sharing our journey with you. Stay tuned!
MKTG is proud to be a part of this year’s World Class Training Labs. World Class Labs serve as both workshop and playground where bartenders explore the industry’s most relevant topics and practice new skills, all with the guidance of bartending luminaries. The Labs’ purpose is to honor, elevate and extend the craft of bartending, and the passion for it, throughout the industry. The Labs provide a platform for our Reserve brands to participate and provide “Best in Class” Training to the trade community.
A one day, 3 session, skills and brand training event leverages existing brand training content such as Tanqueray “classics and Ketel One “Food Pairing.” Each training lab features World Class talent from either US, Global Markets, or Experts who also run seminars on relevant topics such as the Art of Presentation. Attendance at any of the World Class Training Labs satisfies the learning requirement for entering the World Class competition.
During the brand sessions, attendees will have the opportunity to learn about some of the world’s most premium liquors. While learning about Don Julio, Ambassador and participants will travel to a local farm where a local farmer will lead a seminar on fresh ingredients. Ketel One participants will enjoy a hands on food pairing training session while Zacapa Rum participants will sit in on The Art of Show – Unlocking Flavor brand education.
The World Class Training Lab program began in early September and will continue through early February in several US Markets. Take a look below at photos from previous markets and stay tuned to MKTG’s social channels for photo updates as the program continues!
Everyone loves a good mystery, and we’ve got a doozie for you!
Just after we moved in to our new HQ in New York City this summer, several MKTG’ers have received mysterious love letters directly from our shared printers located around the office.
How are they anonymous, you ask?
Well, the shared printers don’t require a login when scanning a document directly to an email address. When you receive a scan, the sender is the specific printer that the scan comes from (i.e., Canon 2). There’s no indication of who sent it or when it was sent.
Here’s all the evidence we’ve uncovered so far:
Think you know who the Canon Cupid is? That makes one of us.
Written by: Kristina Cappuccilli