Photo Credits – Left: Chelsea Webster, Center: Monica McGovern, Right: Reb Powers
In 2013, Nintendo’s primary goal was to get the new Wii U console in to as many consumers’ hands as possible. To do this, they had to look beyond their past holiday experiences, and insert themselves into spaces where the consumer would be looking for a fun escape during their hectic holiday shopping and travel schedules. So in addition to their 8th year activating the Holiday Mall Experience, Nintendo partnered with Southwest Airlines to become their official video game partner and bring Wii U Gaming Lounges to 6 airports across the country. Both experiences bring the Wii U console and some of the best-reviewed games of the year to 23 malls and 6 airports across the country, from November 25th – December 22nd.
The Mall activations feature both the Wii U and the 3DS family of products, and visitors have the option of playing 30 titles across all products. Each site also features a compact version of the prize wheel featured at E3 this year, and these have already proven to be a popular draw at every site.
The inaugural Wii U Gaming Lounges at 6 airports across the country (Chicago – Midway, Tampa, St. Louis, Dallas Love Field, Atlanta, and Denver) feature 6 Wii U consoles with the opportunity to demo the brand new Super Mario 3D World. Nintendo and Southwest are also partnering for additional events, including their launch event on November 26th where all passengers on a Southwest flight from New Orleans to Dallas Love Field received a voucher for a free Wii U.
So take a break in between dashing between Black Friday sales and snow delays at the airport to demo the latest Nintendo systems and games – click this link to find a mall location and visit before December 22nd!
Written by: Caitlin Buggy
MKTG INC’s Gregory Lorenzo & Javier Cubria
We’d like to congratulate and thank everyone who participated in Movember this month! We had great support across all MKTG INC offices and, win or lose, money raised for charity – and overall awareness of men’s health issues – makes those itchy upper lips worth it. In last month’s newsletter, we did a survey on who would deliver the best ‘Mo, and in a landslide, NYC’s Javier Cubria was declared the winner.
“It’s a hollow victory, to be honest,” said Cubria. “I took the easy way out and went for a fairly respectable beard. Some of my MKTG INC brothers sacrificed much more, leasing valuable facial real estate for mustaches usually only seen on Uber drivers and 1980’s cop shows. So I share this recognition with them, and we were all relieved when the razors came out on December 1.”
Photos by: Cheyenne Bovin
CP3 plays with his own personal style of unpredictable quickness. Don’t blink - you might not catch all the calculated nuances when he drives to the paint.
To launch the campaign around the new CP3.VII shoe, Jordan Brand and MKTG INC built a cutting-edge “cube” installation, a never-been-done-before 20-foot glass-paneled regulation basketball court, dropped into the parking lot across from the Staples Center.
The campaign kicked off with graffiti murals appearing “overnight” to get the buzz started and continued with intense skills clinics at the Expo gym downtown. For several weeks kids readied for the challenge at the “cube.”
To interpret CP3s “riquickulous” basketball artistry into an overall experience, we designed four days of programing filled with one unexpected moment after another.
The “cube” was unveiled with an exclusive, invite-only event for Clippers teammates and influencers. The red carpet was packed, Jermaine Dupri DJed, Wale and Problem performed, and guests lined up for the customization area and interactive photo booth. CP3 and friends had a great time and stayed past 3am.
After a media event the next day, invited student athletes got to test their skills on the court with the #riquickulous challenge. They were then treated to a Mad Skillz Exhibition, Dunk Contest and Q&A with Chris Paul. CP3 even played one-on-one with a lucky fan from the Boys & Girls Club.
The following two days were full of skills challenge moments, high school scrimmages, food trucks, pop-a-shots and more. Then the next day the “cube” was gone – another don’t blink-moment to close out an incredible campaign.
Written by: Alyse Courtines
If you’re dreading your holiday travels over the river and through the woods this year, you might look in an unexpected direction for some comfort — up in the air. MKTG INC has teamed up with our friends at DISH to make your annual flight to Grandma’s house more enjoyable. DISH’s partnership with Southwest Airlines means passengers can now watch live TV, completely free, on WiFi -enabled Southwest Airlines aircraft.
Turns out that watching live TV from 10,000 feet is simple: Turn on your iPhone, enable the Wi-Fi, open up the browser, and bingo — next thing you know you’re watching Joanna Krupa and Lisa Hochstein have a go at each other…or, er… you’re watching Power Lunch on CNBC while flying in the sky.
With the weather nasty, maybe you’re dreading a flight delay? There’s nothing to fear with the DISH Hopper, a DVR that transfers to your iPad, so you can watch your favorite shows from Seat 28C just like you’re in your own living room La-Z Boy.
Don’t have an iPad? No problem, feel free to borrow one from our friendly Brand Ambassadors, so you can still enjoy your flight with complementary live TV. Come see for yourself this holiday season:
Chicago (Midway): through November 24
Denver: through December 3
Oakland: through December 3
Written by: Alex Ricchi
Photo Credit: Associated Press
One sunny afternoon in San Francisco, 13,000 citizens gathered together to help transform their city into Gotham, the fictional home of The Batman. And it was all for a 5-year-old boy named Miles Scott.
Thanks to the heroic efforts of the Make-A-Wish foundation, Miles, a leukemia survivor, was able to live out his dream of being Batman for a day. Everyone from the police chief to members of the San Francisco Giants to news outlets nationwide lent their efforts to Miles’ cause and made “Batkid” their champion for a day.
From morning till evening, Batkid rode shotgun with The Dark Knight himself in his very own Batmobile. Together they rescued a damsel in distress, diffused a ticking time bomb, foiled a bank robbery by The Riddler, and saved the Giants mascot Lou Seal from a kidnapping by The Penguin.
Finally the Kid Crusader arrived at City Hall where the thankful citizens of Gotham clapped and cheered him on. He was given a chocolate key to the city along with a $10,000 donation check for his family. Finally unmasked, Miles shook hands with the mayor, who declared November 15 “Batkid Day Forever.”
Just proof of how a passionate community can come together to create a truly unforgettable experience — for one little boy and for a whole city, too.
To get our team into the Halloween spirit, MKTG INC worked with our friends at Bonfyre to give our employees an opportunity to submit photos of their best Halloween costumes for a chance to win a cash prize (and bragging rights).
We offered three categories for the submissions – the #SELFIE, the #FRIENDSTER and the #FAMILYPET. We received nearly 200 submissions from all six MKTG INC offices, with each team displayed impressive ingenuity and creativity. We all enjoyed the friendly competition.
Once we narrowed the submissions down a bit, we opened up the voting to our entire MKTG team – and more than 1600 people cast their vote!
Here are our winners (drumroll please…):
The Friendster: “Trapped in a Cage” by Kim Wehby (Cincinnati)
The Family Pet: “Dallas dressed as Carl from “UP”!” by Lindsey Munden (West Coast)
The Selfie: “Pop Art comes to life in NYC” by Cassandra Ross (NYC)
We enjoyed the contest so much that we’re planning another one for the holidays. Stay tuned!
We all know Manchester is known for its “football” (soccer). With local teams Manchester United and Manchester City within a few miles of the city center, weekends in Manchester usually mean streets filled with seas of Red and Blue. But last month a new type of fan came to Manchester — the basketball kind. MKTG INC and the NBA worked together to produce an engaging Fan Zone to help educate fans and promote the Global Game between the Philadelphia 76ers and the Oklahoma City Thunder, played right there in Manchester. The backdrop was a Centre Court setup in Manchester’s busy Printworks. The area draws tens of thousands of people, young and old, every day.
MKTG INC produced a space that got basketball fans, and even non-fans, excited about the game. Consumers could try their hand in shooting, skills and even dance competitions, while athletes signed autographs, post to the social media wall, and see “jersey row.” NBA legends Vlade Divac, Peja Stojakovic, Dikembe Mutombo and Manchester’s own John Ameachi were in attendance throughout the weekend. The experience made even consumers who didn’t know much about basketball feel like they were at a halftime show all day long. The Global Games proved that the NBA is a truly global brand, and the UK isn’t only about soccer. The next Global Game will be in London in January between the Atlanta Hawks and Brooklyn Nets.
…Only to be met at the door by an army of John Demases.
Demases? No that doesn’t work. Demai? Demouses? Anyway, I digress. The point is that our NY studio team laid on the flattery by imitating (the man, the myth, the legend,) our very own designer guru and E-cigarette enthusiast John Demas…and boy did they nail it. There were beards aplenty, stylish eyeglasses, cardigans and yes, Keds.
While they weren’t busy taking family photos or hopping on client calls, our NY staff piled into the bar like a hoard of hungry zombies for our annual Halloween Happy Hour. I watched in horror as they attacked creepy cupcakes and poor defenseless pizza (RIP – Those poor pies never stood a chance).
Luckily, after a few “Pina Ghoulatas” and delicious “Sunset of the Damned” tequila sunrises – made by yours truly (to rave reviews, I might add), the kooky crew settled into the party and enjoyed some quality time with their fellow MKTG’ers while Monster Mash blared in the background. A few kind folks even made generous donations in support of “Movember”.
Needless to say, it was a great time and we all felt like kids again in our quirky costumes. As the tradition of our Happy Hour rolls on like the great pumpkin, one thing is abundantly clear: MKTG INC puts the joy back in Halloween.
Trick or treat, Ya’ll.
Greg Lorenzo: MKTG INC Team Captain
It’s officially Movember and the time for change is now! As a part of Generation Moustache, Ketel One is committed to changing the face of men’s health. This is the second year Ketel One has partnered with Movember, last year raising over $30,000.
Each year during the month of November, Movember is responsible for sprouting moustaches on men’s faces around the world. Men (Mo Bros) grow and women (Mo Sistas) support the mustache for 30 days to raise vital funds and awareness for men’s health.
Please join us through this month-long journey together, raising awareness for men’s health issues. We encourage you to register for Movember, JOIN TEAM MKTG, and start supporting and growing! By joining our team, you are also joining forces with the greater Ketel One Network, made up of our bartender friends and partners from across the globe.
You can donate to Movember and Team MKTG INC by:
Your donation will support world-class men’s health programs that combat prostate and testicular cancer. These programs, directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. To find out more, you can visit the programs section of Movember’s website.
MKTG INC would like to challenge you to help us surpass the $30,000 donation made on Ketel One’s behalf last year! Let’s change the face of men’s health together!
Written by: Melissa Fitzgibbon
As the 2013 World Series kicks off, I can’t help but spend Flashback Friday thinking about my own fortunate experience with the fall classic. It was 2005, and I was working as the Director of Public Relations for the Chicago White Sox. They hadn’t won a World Series since 1917 but the season had been magical – they’d been in first place since Opening Day and all the signs were pointing to a busy October.
Front office employees are just as superstitious as players. We may not take three practice swings, adjust our gloves, and then take three more before stepping into the batter’s box (I’m talking to you, #14) – but as we secured venues for World Series galas and wrote copy for the postseason program, we did it with fingers crossed and a careful vernacular that caused every sentence to begin with “in the case that we are fortunate to advance to postseason play….”
So while you’re excited and hopeful, you’re also cautiously counting down the outs until you’re able to plan for one more series. And the wins are completely out of your control – so you do what any other blue-blooded sports fanatic with no actual impact on the game’s outcome would do: you pray, you ask the universe for favors, you wear the same lucky shirt for every game and you live.and.die.by.every.pitch. You just do it at the office, surrounded by your co-workers.
The month in question was a total blur of excitement, exhaustion, late nights and early mornings. I slept at the ballpark more than once and actually yelled at a TV producer for calling me. But I was lucky enough to be there each time my White Sox advanced to the next round – from the Division Series thriller in Boston to the ALCS stunner in Anaheim to the miraculous sweep in Houston. So I wouldn’t trade a second of it.
This time of year makes me long for those days and I’m envious of everyone who’s still in the hunt – from players and front office employees to the marketers whose brands have a skin in the game. People often ask me if I’m still a White Sox fan, even though I live in New York and left the team half a decade ago. And although they didn’t have the greatest season this year, I am. When you’re that close to an organization, loyalty becomes part of your DNA. Baseball’s in my blood – and October is every bit as exciting now as it was then. May the best team win – and may EVERYONE enjoy the ride!