Crown Royal sponsored three parties at The Metropolitan nightclub where celebrities from the entertainment, sports and fashion industries were Reigning On all weekend long. To kick-off the star-studded events, Crown Royal partnered with Kenny Smith to host his Mardi Gras themed annual All Star Bash. Kenny entered the party with a traditional New Orleans style marching band, stilt walkers, and other eclectic performers. He proceeded to drink Crown Royal XO (responsibly, of course) with all his buddies in their XO themed VIP section. Nick Cannon took over the ones and twos halfway through the party and provided tunes for the roughly 1500 guests in attendance to groove to. Shaquille O’Neal, Charles Barkley, Flo Rida, D.L Hughley, P Diddy, Grant Hill, Damaris Lewis, Romeo Miller and many others showed up to wish Kenny a happy birthday at his All Star Bash.
On Saturday, Crown Royal sponsored two parties – a day party with Terrance J and the cast of Love and Hip Hop, and a night party with Kevin Hart. Biz Markie was the DJ for the evening and Terrance J, Fabolous, NFL Saints and a bunch of basketball players were in attendance.
To round out the weekend, Robert Sickler, Master of Whisky, lead a Crown Royal tasting with media. Towards the end of the tasting Julius Erving (AKA Dr. J) made a surprise appearance for a Q&A and photo opportunity.
The MKTG INC Cincinnati office added another silver ADDY to its collection at the local ADDY Awards hosted by the American Advertising Federation on February 22.
Bilingual Copywriter Extraordinaire Belinda Chavez-Imwalle and Fancy-Pants Digital Art Director Julie Wilson were the creative cojones behind the Charmin Basic campaign—the first community-based social media campaign for US Hispanic (USH) consumers at P&G. The custom offline component claimed the silver ADDY in the Direct Marketing, 3D Mailer category.
“This was such a fun, disruptive piece and it’s great to see this Orgullosa team’s work recognized. It is just one example of the fantastic work they have been doing to help truly grow and delight the Orgullosa community,” said V.P. of Creative Paulette Yarosz.
On the outside, the winning piece posed the question “¿Ya no aguantas?,” which roughly translates in English to “Can’t stand it/hold it any longer?” On the inside, it touted the high quality and low cost of Charmin Basic toilet paper, housed a FREE roll of the product and expanded to reveal three coupons and additional messaging. The pink and orange custom mailer was delivered to the doorsteps of 20,000 members of Orgullosa.com, P&G’s online word-of-mouth community for Latinas living in the U.S.
The mailer was only one piece of an integrated effort that included an online microsite with product information and reviews. The site garnered 3,929 reviews and saw a 97% increase in posts about Charmin Basic, helping the brand build buzz with USH consumers.
The MKTG INC team has helped the Orgullosa community grow to more than 110,000 members (from 3,600 members one year ago) and 650,000 likes on Facebook.
On our third leg of a four-city tour, House of Walker passes through the trendy streets of Miami, FL and inspires consumers to KEEP WALKING. Over 14 nights, 2,100 guests were invited into the House of Walker to experience the worlds leading Scotch whisky. These guests enjoyed Johnnie Walker whisky in an interactive and upscale setting while they discovered the brand’s pioneering spirit. Each night, the House of Walker featured a special guest as we celebrated influencers who are taking their “next step.”
During a Q&A session of the evening lead by Master of Whisky, Stephen Wilson each spotlighted guest shared personal stories of how they are inspired to keep walking on their journey, as John Walker did in his exploration with whisky. The House hosted many talented guest but a few who stuck out included Jason Hardi, pioneer of the innovative smart headphone, Muzik; Alexander Mijares, one of South Florida’s most vibrant and promising artists; and musician, broadcaster, and digital media influencer, Derrick N. Ashong.
The House of Walker also brought to life nearly 200 years of monumental moments in the brand’s history by showcasing the craft blend, the brand’s globalization and the innovation of the bottle design.
If you were not lucky enough to experience the House of Walker in Miami, don’t fear, as we will take our next step on the tour to sunny Venice Beach, CA from March 26th – April 19th. We hope to see you there. Cheers and KEEP WALKING.
How the power of social media – and a little city vs. city rivalry – led Jimmy Fallon to take an icy swim in Lake Michigan.
It started out as a friendly question posed to new Tonight Show host Jimmy Fallon during an interview with a Chicago newspaper: “Would you ever have (Chicago Mayor) Rahm Emanuel as a guest on your show?” The always friendly Fallon said something to the effect of, “He can host if he wants to. I’m kind of scared of that guy.”
Now, Chicago has always been known for tough politicians. The nickname “Windy City” has nothing to do with weather – the term was actually coined to describe the back-handed, often shifty political climate. So Chicagoans – like their politicians – are tough, and they’re always quick to stand up for the city, especially when a comparison to New York arises.
The mayor’s response to Fallon was a simple tweet: “Thx for the invite @jimmyfallon. You should toughen up for the big leagues. Do the Chicago Polar Plunge with me and I’ll join @FallonTonight.” The Polar Plunge was taking place on March 2 to benefit the Special Olympics, and Fallon was invited.
And that’s when the Twitterverse took over. Hashtags like #JimmyPlungeWithUs and #SwimmyFallon came from Chicago celebrities, media and athletes. They taunted him. They challenged him. They flooded Fallon’s personal and Tonight Show Twitter feeds. Media began to ask if he would man up and jump into Lake Michigan. Giordano’s offered him free pizza after he finished.
As a man who has used to social media to connect with a demographic better than any Tonight Show host in history, Fallon understands the power of the medium. And just a few days after the banter began, it ended when Fallon delivered one last tweet:
Chicago rejoiced at its moral victory, and the Special Olympics celebrated a once-in-a-lifetime opportunity for global TV exposure. I saw it as a tremendous example of the dynamic and powerful influence of social media. (Later that night, Oscars host Ellen DeGeneres caused a temporary shutdown of Twitter after taking and sharing the ultimate celebrity selfie.) So those of you who wonder if Twitter’s here to stay should probably learn the language of 140 characters.
As for Fallon? He plunged.
Captain Morgan and Sports Illustrated took their talents to South Beach for two days to celebrate the SI Swimsuit Edition’s 50th Anniversary. The 2014 cover girls Nina Agdal, Chrissy Teigen and Lily Aldridge joined the Captain at the Fontainebleau pool for some Captain Morgan White Rum cocktails along with 20+ SI Swimsuit alumni and rookies. The night ended at the Crown XO party hosted by the SI girls and Richard Sherman at LIV nightclub featuring a performance by Flo Rida. The next day the Captain was cheering on the models during a chefs vs models charity beach volleyball tournament featuring famous chefs such as Michael Symon, Tim Love, Spike Mendelsohn and Jeff Mauro. The biggest winner was the Armed Forces Foundation, who received $20,000 that was raised from the event. Although the Captain looks as though he made out just fine too.
Jackson Hole, WY is one of the most beautiful places on earth. Wyoming interestingly enough has more cattle than people, and it’s apparent. Coming from the concrete jungle of NYC and the overwhelming hordes of people that you need to dodge just to get a Hale and Hearty soup in Chelsea Market, it was very refreshing to be exposed to the expanses of what nature has created.
Just landing in Jackson Hole was one of the most awe-inspiring moments of the trip. It feels as if you’re landing on another planet; one that hasn’t been harvested and spoiled by the footprint of the human race. I half expected to see a herd of Parasaurolophus scamper over the open fields as we disembarked from the jet. (It’s a Jurassic Park reference, freshen up on your paleontology.)
Danielle and I got to spend some amazing quality time with her family, getting a true Jackson experience. We took in the local fare, hit the slopes, enjoyed a local basketball game, went on a sled amongst elk and bald eagles, drove amongst bighorn sheep, and sat in a hot tub at the base of a mountain covered in snow with a sky filled to the brim with stars.
Today there is a greater value placed on experiences, more so than tangible objects or even money. This is a value that we have been offering to our clients and their consumers with every activation, every glass of Johnnie Walker raised, each smile interacting with a favorite Pokémon, or record set with a pair of Nike cleats. I have so many wonderful memories from this trip, and happy to share to anyone willing to listen. I can’t express how thankful I am to all my coworkers that helped me gain this experience, and MKTG INC RWRDS for giving me the opportunity to make such fond memories.
You probably think this post is about you, don’t you? Let’s admit it—you’ve taken at least one #selfie. Selfies entered our social vocabulary around the early 2000s, the MySpace (remember Tom?) era, and included awful glares from the bathroom mirror. But thanks to front-facing camera and filters (thanks, Instagram!), selfies have been looking a lot better, with people from around the world posing, pouting and tilting their heads in front of a camera and sharing it online.
Selfies have become a sociological phenomenon — so much so that research projects have sprouted up around the topic. Selfiecity is one such project, analyzing over 120,000 selfies online from New York, Sao Paulo, Berlin, Bangkok and Moscow. The project investigated the style of selfies and other demographic differences.
Selfiecity’s findings reveal that people take less selfies than assumed; only about 3-5% of the images Selfiecity analyzed were considered selfies. Women share more selfies than men; and particularly stronger in Moscow than in any other cities covered by the project. However, selfies from Moscow feature fewer smiling faces than those from Bangkok (what’s up with that?).
With life-logging easier than ever, the selfie phenomenon will not likely fade anytime soon. So, take one today—you won’t be the only one!
With the bright lights of football’s biggest moment shining on NYC, NIKE capitalized on the energy around Super Bowl XLVIII by creating a ‘Hall of Innovation’ in the heart of Manhattan.
Located at Moynihan Station, the Hall of Innovation was a one of a kind, football and training-based energy space created to showcase the latest in NIKE product innovation, entertain special guests and drive home NIKE’s mantra for the week: UNLEASH SPEED. MKTG INC was responsible for overall production around three elevated events in the space as part of the ‘NIKE Fast Night Series.’
The series kicked off on 1.28 with HS Fast Night, an ultra-high-energy competition that challenged students from four NY/NJ high schools to Unleash Speed in hopes of being named the fastest team in the tri-state. Participants competed in an obstacle course, 40-yard dash, tug of war, social media competition and dance contest to measure all aspects of speed as NFL stars like Tavon Austin, Rueben Randle and Jairus Byrd decided the champion. In the end, Don Bosco Prep (NJ) emerged victorious and took home the first-ever Fast Night trophy.
To round out the programming at Moynihan, Young Athletes (1.29) and a select group of VIPs (1.31) got their moment in the Fast Night sun as well, going through similar competitions and drills allowing them to experience first-hand the latest in Nike innovation.
During the Super Bowl, Americans eat approximately 30 million lbs. of snacks and drink over $10 billion in beer and soda. The next day 7 million of them call in sick.
With that insight in mind, NIKE and MKTG INC took over the days following the game to get New Yorkers moving and out of a post-Super Bowl slump. On Day 1, we headed to PS1 and PS218 in the Bronx, and motivated kids to move with a workout from NIKE Master Trainer Holly Rilinger. NY Giants WR Victor Cruz joined in the action at PS218, adding some football-based star power to the movement.
On Day 2 it was time to hit the commuters, as we popped up with coffee trucks at 3 high-traffic locations (Washington Square, Union Square, Penn Station). With the enticement of free coffee/hot chocolate and a NIKE tee, ambassadors motivated consumers to complete a series jumping jacks or squats to get moving in the early morning. We followed up our commuter activation with gym takeovers at BRICK NYC and Barry’s Bootcamp, where consumers were seeded with Training Kits featuring a NIKE+ Fuelband and NIKE gift card as a reward for their commitment. WNBA superstar Skylar Diggins rallied troops at Union Square and Barry’s, as NIKE and MKTG INC laid the foundation for activating beyond the final whistle.
MKTG INC and Beats by Dre took their talents to Antalya, Turkey for the first time EVER. Turkish mobile phone providers Turkcell hosted the 7th annual Ambassador Summit Feb. 10-11, 2014. The two day event called over 6,000 managers of Turkcell stores to come check out the latest and greatest in consumer electronics. Big names such as HTC, LG, Samsung and Sony were all in attendance.
MKTG INC built a consumer booth space for people to test the full line of Beats products from the Pills to the new Studio Headphones. With a simple but slick space, consumers could focus on the products and what Beats has to offer. The booth created a real opportunity to engage with the managers and educate them on the new products and get their feedback. Even the CEO got a taste of the Beats experience.
To kick off Grammys weekend and salute three-time nominee Robin Thicke, CIROC – along with CBS Radio, LA Confidential, and the Grammy Museum – hosted an energetic party at the Conga Room in downtown LA. The exclusive crowd of industry moguls, celebrities and socialites was treated to specialty premium vodka cocktails in the customized CIROC lounge.
For CIROC’s VIP guests, the festivities continued throughout the weekend, where they were treated to a private tour of the Grammy Museum followed by an intimate acoustic show by Imagine Dragons – who went onto win a Grammy Award the following evening for Best Rock Performance.
The 56th Grammy Awards, arguably the biggest night in American music, was held on Sunday, January 26th. The reigning couple of the contemporary music scene, Jay-Z and Beyoncé, opened this spectacular live show with a steamy rendition of Drunk In Love. This three-hour show at the Staples Center continued with an ensemble of quirky collaborations and outlandish performances from the biggest names in music, including Daft Punk & Stevie Wonder, Taylor Swift, Lorde, Kendrick Lamar & Imagine Dragons … even Paul McCartney & Ringo Starr reunited after being honored with a Grammy Lifetime Achievement Award.