Captain Morgan: Let Millennials Run For President
Maybe the country wouldn’t be stuck with deciding between Clinton or Trump if those younger than 35 were eligible to run for office. Now, Captain Morgan is petitioning the U.S. government to allow those under 35 to become president as part of its new campaign.
There are multiple agency partners working on the #Under35POTUS campaign, among them: Taylor Strategy serves as lead creative agency, MKTG for experiential, VaynerMedia for social strategy, Carat for media and Starpower for influencer engagement.
The project centers around the Under35Potus.com website where those over age 21 are encouraged to sign the petition to change Article II, Section I of the United States Constitution, which restricts those under the age of 35 from becoming president. If 100,000 signatures have been acquired by August 17, 2016, the White House will review the petition, distribute it to appropriate policy officials and issue a response. They have a long way to go. As of press time, only 464 signatures have been submitted.
To help raise awareness, Captain Morgan is introducing a campaignvideo featuring influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer and Thinkful’s Dan Friedman. Their achievements are shown during the uplifting song “We Are Young” by Fun.
Captain Morgan also penned an open letter that appeared in the New York Times on July 19 calling on everyone to join the cause and sign the petition.
From now through November 8th, the #Under35Potus movement will also be supported by digital, social, PR/Influencer and experiential marketing efforts as well as a robust media buy across platforms like You Tube, Tinder, Buzzfeed, Snapchat, and ESPN.com.
“It’s no secret that Millennials have gradually been disengaging from the political process. The fact that there are very few elected Under 35s on Capitol Hill is symbolic of this disengagement, and bringing more young adults into the democratic system can only make our nation better,” stated Adrienne Cuschieri Grooms, senior brand manager, Captain Morgan. “It’s not like we’re trying to create change for the sake of change. This is a very real and important issue. Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country – why shouldn’t they be able to be President of the United States?”
More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% – say they would be willing to act on this idea by supporting an amendment to lower the age requirement.
Yesterday, our CEO Charlie Horsey joined a group of executives and new staff from around the globe to partake in an annual climb of Mt. Fuji. Learn more about this tradition at Dentsu Aegis Network from the AdAge article below.
How Japan’s Dentsu Climbed to the Top of the Agency World
Dentsu Does Things Differently, From Scaling Mountains to Sending a Robot Into Outer Space
The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.
Tim Andree, a 6-foot-11 American executive, climbed in 2007, joining a pack of mostly Japanese 20-somethings. The Dentsu Inc. exec VP recalls awaiting dawn with 100 new hires and a few senior employees in a rest hut.
“You’re kind of jam-packed, and there were four executives kind of spooning each other on two tatami mats — it was close quarters,” Mr. Andree said.
Once there, exhausted climbers write postcards to clients and send them from the summit’s post office. Another tradition is prayer: “I prayed in front of the Shinto shrine for the success of my clients and Dentsu,” Mr. Andree recalled.
It’s clear the Japanese agency has taken a very different path to get to its current position: Dentsu Inc. is No. 5 in Advertising Age’s ranking of the largest agency companies. Yet western ad giants don’t ask employees to literally climb mountains and pray for clients’ prosperity.
Read more here
MKTG Paris participated in the creation of the activation program “LA OLA FDJ®”, for the French National Lottery (Francaise des Jeux) during UEFA EURO 2016. MKTG piloted the design and the implementation from the launch event in December 2015 through to this summer’s UEFA EURO 2016 in Paris from June 10-July 10. For the activation program, MKTG imagined, created and animated the “LA OLA FDJ®” sponsored spaces in the official UEFA EURO 2016 fan-zones throughout France: Paris, Saint-Denis, Lyon, Marseille, Lille, Bordeaux, Saint-Etienne and Lens. Within these designated fan-zones, MKTG, with FDJ®, created a device of interactive football animations for spirited participants to enjoy, perfectly in-tune with the festive spirit and digital forward-thinking of UEFA EURO 2016.
MKTG San Francisco’s very own Nikhil Parsad, Creative Director, had the fortune to represent MKTG at Cannes Lions 2016. Appointed by the Dentsu Aegis Network Executive Board, Nikhil chronicled his incredibly enriched time at this fabulous festival in both print and video. Follow his journey below, and check out his video digest on the Dentsu Aegis Vimeo Channel here.
As one of the many perks that makes our office a Top Workplace in Atlanta, we are proud to have an “open dog policy” every business day! And while we enjoy having a dog or two around the office during the average workday, we wanted to celebrate national Take Your Dog To Work Day by inviting all of our 4-legged friends for a day of treats, play, and cake.
On Thursday June 23rd, we hosted our very first annual MKTG Dog Day where we had 14 dogs come to hangout all day. In our warehouse we fenced off their own off-leash play area while every dog went home with special gifts including an MKTG sports jersey! Check out some of the photos because who doesn’t love tons of photos of dogs in the office?
Special thanks to Paisley, Toro, Pippy, Cocoa, Jackson, Clover, Boomer, Yoda, Guinness, Daisy, Ivy, Cooper, Samson, Ginger, and Ace for bringing their positive attitudes to MKTG Atlanta!
Speaking to M&M Global at the group’s beach venue at Cannes Lions 2016 (watch interview HERE), Buhlmann says that, despite the claims of digital media and ad tech firms, agencies remain a marketers’ best friend – so long as they adapt to the new reality of the digital economy.
“In the context of this market, innovation is critical to success for brands. The only certainly over the next five years is the growth of the digital economy. Clients have to build digital economy businesses if they want to thrive and succeed,” says Buhlmann.
“We’re the only holding company with a vision, innovating the way brands are built. We see some big changes in the market, and some big opportunities. Being high growth and low legacy, which I think we are, gives us an advantage,” he adds, referring to the 46 acquisitions Dentsu Aegis Network has made over the past 18 months.
Read more over at M&M Global here…
From June 17-19, EDC Las Vegas was the launchpad for Smirnoff’s F17 brand expression campaign, in support of their “We’re Open” platform. Smirnoff House is not a new idea, as the brand had executed it in Europe, but our our Extreme Home Makeover: MKTG Edition, was more than evolutionary. The client’s resounding acknowledgement that the evolution of this idea had really helped create an experience beyond previous executions was a testament to the risk-taking conceptualization, revolutionary spirit, and heart-rate elevating efforts (from concept pitch to roof pitch) that MKTG continues to employ with everything we touch.
It was a house filled with forward thinking.
It was also an innovative house filled with cameras broadcasting live and programmed content to screens masked in picture frames on every wall of our house.
The photos below don’t even begin to highlight the energy in and around the house, but a little scan of the internet will get you a little closer to how MKTG is helping Smirnoff reach the 100M impressions that the campaign is set out to achieve in F17.
The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to be exact) the Wells Fargo Championship social media hub enabled social sharing and extended the reach of the tournament…
Head to the article here to explore the seven reasons why golf fans love Wells Fargo’s social media hub!
Article by: Sandra O’Loughlin, Event Marketer
Dentsu Aegis Network has appointed Kathy Gieck as Managing Director of MKTG to lead its lifestyle marketing agency in New Zealand.
Gieck joins MKTG from Mango, where she held the role of general manager for over two years. Her 20-year career spans New Zealand PR & activation agencies Acumen, Spark PR & Activate and Ogilvy, as well as directing her own agencies in both New Zealand and Canada.
MKTG launched in New Zealand in May 2016, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to form Dentsu Aegis Network’s newest lifestyle marketing offer.
Speaking of the MD appointment, Dentsu Aegis Network NZ ceo Rob Harvey said: “I am thrilled we have been able to attract someone of Kathy’s calibre to lead MKTG in New Zealand. MKTG is an agency with very authentic and human values at its core and Kathy is the perfect embodiment of those. We have big ambitions for MKTG to redefine the lifestyle marketing space and I have every confidence that Kathy’s drive and experience will lead MKTG to great success.