And now for an eensy bit of self promotion

Clinique Fresh Faces Kicks Off In Union Square

Clinique Fresh Faces Tour 2009 Kicks Off In Union Square, NYC

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online
Taylor Momsen Cuts the Ribbon for the Clinique Fresh Faces Tour 2009 Kickoff

Taylor Momsen Cuts the Ribbon for the Clinique Fresh Faces Tour 2009 Kickoff

Clinique and Teen Vogue sought out their shared target audience this fall with a college tour that spanned 10 markets—including Los Angeles, New York, and Orlando—and gave young women the chance to emulate the brands’ respective images by sitting for makeup styling and a professional photography session.

The nearly two-month event series required the creation of a mobile beauty studio, designed and produced by Mktg. But to get extra life out of the Fresh Faces initiative, the brands wanted a compelling online tie-in that would keep the event on participants’ minds long after it ended.   Full Story

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Written by Francesca Gangitano
Francesca Gangitano

December 15th, 2009 at 12:12 pm

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