TED hearts Jamie, too

ted jamie

I’ve been a huge Jamie Oliver fan since I was a fluttery high school girl.  In fact, when it comes to Jamie, I am still a fluttery high school girl.  These days, though, it has less to do with his boyish, British charm than his food philosophy, both in and out of the kitchen.  Of course, his cooking style is still as simple, seasonal, and flavorful as always (and just watch the man chop an onion…! But I digress).

Yet nowadays, Jamie is as much an activist as a chef.  After working to train disadvantaged young people as chefs; overhaul Britain’s school lunch system; promote animal welfare, particularly humane treatment of pigs (a campaign called “Jamie Saves Our Bacon”—love it!); and teach his fellow countrymen how to cook healthy, quick, affordable meals, he crossed the pond to spread the word about the role of food– more precisely home cooking–in the pursuit of good health and prevention of chronic disease, obesity included.

Imagine my delight, then, when I saw that he won this year’s TED award!  He won the organization’s $100K prize to pursue one world-changing wish:

I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.

It is sure pretty darn cool that a group that started as an organization for Technology, Entertainment and Design is now championing food and its role in social advocacy and health.  Exciting times!

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Written by Megan O'Malley
Megan O'Malley

February 12th, 2010 at 4:07 pm

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