Archive for March, 2010
Nowness is just a great site for, well, what’s happening NOW in culture. Very intelligent culture, served up daily.
One can only imagine what these Street View drivers see as they capture the world on film, one block at a time… but hey, why is it so weird to see a Superhero Pub Crawl in a town on a remote island off the coast of Scotland? Added bonus for anyone who can identify all the superheroes shown in the picture.
The ambitious new venture plans to set up easy phone trade-in schemes. eRecyclingCorps will partner with network providers, and customers can bring their old phones in to carriers’ stores. The stores will provide customers with a credit to put towards a new cell phone. The stores then send the old phones to eRecyclingCorps, which sorts which phones can be refurbished and which need to be recycled. eRecyclingCorps will safely recycle unfixable phones and sell refurbished phones in emerging markets like Brazil, India, Russia and China.
Unsurprisingly, eRecyclingCorps’ first partner is Sprint. eRecyclingCorps will handle phones turned in to 2,500 of the provider’s stores and dealers. With luck, Sprint won’t be the only company featuring the new trade-in program: eRecyclingCorps says its working on convincing other carriers to adopt the program, too.
Just wonderful… If I had several hundred million I’d probably do the same thing…
Us! Grats MKTG Cincinnati for grabbing a pair of silver Addy’s. The first was for a series of webisodes for StarKist tuna’s Tunavision campaign, brought to life through Proctor & Gamble’s word-of-mouth marketing initiative, Vocalpoint.
The second came for the global Web site of Bayer HealthCare’s CONTOUR® USB meter, the first blood glucose meter with plug & play technology. BayerContourUSB.com is currently live in eight countries and will launch in additional countries soon.
Vice President of Creative Tim Engle had this to say: “It’s always rewarding to win an ADDY and these two projects in particular were very exciting for the team to create. I think the work reflects that.” He then went on to thank the academy, various higher powers and his high school gym teacher.
Combining several of my loves—New York City, Lego and architecture—Jan Vormann made NYC a stop on his tour of world, patching up holes and cracks in the city’s streets, sidewalks and buildings with a team ranging in age from 3 to 40 years old. The result being a charming lift to the every-day commute.
popchips is a truly innovative snacking company that handles its viral marketing in-house and is poised to revolutionize the world of in-between meals. They use heat and pressure to pop the potatoes, rather than fry or bake them. Delish!!
What’s truly intriguing about them is the culture they’ve started. Their website needs to be designed a LOT better, but the raw ideas here are fantastic.
Public radio – not necessarily the first thing that comes to mind when thinking about social media. And yet here they are with a simple yet potentially brilliant use of the social web–a real-time feed providing the rhythm of a city.
From your posts, they will curate crowdsourced playlists for specific commutes throughout New York.
Imagine mapping the ebb and flow of genres and artists from station to station — beautiful and informative. Nothing reveals a city like cultural connections among its neighborhoods. Get the RSS feed.
See Hear you on the 2/3 to Brooklyn.
I was one of THOSE people.
You’ve seen them, the bedraggled and hapless folks that network news features during WEATHER EVENTS–looking all pathetic as they wade through their flooded basements carrying soaked scrapbooking albums–treasures lost forever. In our house, we lost our electricity, but we found…a FAMILY.
A few hours of it left us giddy with the novelty and full of adventure. Then it got dark. Add another 30 minutes of candles and hurricane lamp fun. Then reality hit like a bottle to the face. No tv. And it’s cold. And the food is rotting. And, “How come you didn’t call for a hotel room earlier? Now it’s too late!” You suck. No, you suck.
An hour later, a camera would have found a once tight-knit family of five huddled separately in the flickering shadows, our begrimed faces peeking warily from layers of tattered clothing, the room reeking of fear and piss. Then the power came back on and we settled in to watch Lost.