Archive for March, 2010

Cut and Paste Advertising

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Verizon’s campaign against AT&T based on a superior 3G network– we’ve all seen it. And we’ve all seen AT&T’s less than stellar retaliation both in court and on air.

One of the more straightforward ads for Verizon ran this fall during football season:

There’s a second flight of this spot that has just begun, but if you look closely it’s a little different. What’s that on the screen? A basketball game, not football. Well, it is March.

A strange example of plug and chug, mass production with consumer passion points. Cost effective? Sure. Compelling connection? Not so much. But I guess this is as close to agility as advertising gets.

I assume baseball is next to stretch it through summer. Perhaps if they had done Curling during the Olympics….

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Written by Fell Gray
Fell Gray

March 15th, 2010 at 6:24 pm

YOU ARE GETTING SLEEPY

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ikea-metro-article5

As if I didn’t already love the Paris Metro enough, now they have IKEA couches in the stations, at least for the next 10 days.  Totally genius.  Because the Metro is way cleaner than the NYC subway to begin with, I’m choosing to ignore the potential implications… I just wanna be comfy!

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Written by Megan O'Malley
Megan O'Malley

March 11th, 2010 at 5:28 pm

Posted in Events,Experience

Snow Run 2010

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It was brisk that day; a mixture of not only cold, but wet, with a gusting wind, and foreboding overtone. Not a day for a run. Not a day for much of anything really. We were undeterred.

Our shorts were just that. Our arms, bared. The flag? Majestic.

We’d go over six miles that day, weaving our way through city streets blanketed with course salt and freshly fallen snow. We never really felt the cold, the sleet, the stares – only the pride. GBA.

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Written by Admin
Admin

March 10th, 2010 at 11:18 pm

WELCOME STRANGER!

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Slainte!

Have you drunk anything Stranger?

Our old friends—designers of the now slightly famous, but ever-so-coveted Kraken Rum—hit the jackpot again with their 2009 company holiday gift: Stranger & Stranger Christmas Spice Gin. Now, being a gin drinker, I’m not quite sure how I’d feel about a spiced gin, but if it’s designed by these guys—I want it!

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Written by Katie Harrigan
Katie Harrigan

March 8th, 2010 at 4:20 pm

Posted in Design,Food,Marketing Advertising

Tagged with ,

BETTER THAN NICE

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Fontastic!

Fontastic!

WOOF! It’s Nice That #3 ships next month, and OH MAN is it a doozy! Interviews with Maisie Broadhead(!), Tom Dixon(!), Milton Glaser(!)—and, ANNNNND—if you order before March 31, a limited edition Parra print. Aces!

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Written by Katie Harrigan
Katie Harrigan

March 5th, 2010 at 6:40 pm

Posted in Art,Design

Tagged with ,

Experience vs. Memory

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A new TED talk is up. Nobel Prize-winning economist Daniel Kahneman discusses the staggering differences between our experiencing self and our remembering self.

While his focus is on the impact on happiness, economics and public policy, I am struck by the potential implications for those of us in the experience business. Certainly we are interested in impacting the experiencing self, but the real value in our work is driving sales and buzz/WOM/social diffusion, which is driven by the remembering self.

It begs two questions: Does this call for a new approach to consumer insights and experience planning and design? Also, can you really open happiness with Coke?

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Written by Fell Gray
Fell Gray

March 5th, 2010 at 6:38 pm

NIKE + ASTON MARTIN

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nike-hyperdunk-kobe-bryant-aston-martin-db9-car-01nike-hyperdunk-kobe-bryant-aston-martin-db9-car-02

Nike has combined forces with Aston Martin for a very special edition Nike Hyperdunk Kobe Bryant Aston Martin edition. This special shoe is like no other and features premium leathers and the Aston Martin logo on the tongue. This shoe is a must have for anyone that is a collector of Hyperdunks and Kobe Bryant shoe. This shoe is limited to 500 pieces and will not be hitting stores until the spring. Don’t sleep on these. Osneaker.com for more details.

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Written by Admin
Admin

March 4th, 2010 at 4:09 pm

The most biggest thing you never heard of ever before

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Five years ago, my house was filled with the helium-fueled screech of some kid on YouTube. It was Fred. Just a 9 year-old with his “alcoholic” mom’s cam and his finger on the warp-voice-to-chipmunk button. My kids thought he was brilliant.

I sat through about 20 of his YouTube videos. 1 was cute, 2 was enough and 3, was ice picks through my ears brings sweet relief. Despite me, Fred became a huge hit, and bigger news, after 5 years he still is. His top vid scored 38,000,000 hits, he’s #2 all-time YouTube-subscribed and he got a hugely advertised guest spot on Nickelodeon’s highest rated show, iCarly. He’s got a freaking iPhone app.

So keep an eye on Fred. He could end up ruling the world. Or he could wind up on the cover of OK! after forfeiting a $30 trillion P&G contract when he gets caught running a string of meth labs across the corn belt. Can’t wait to find out.

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Written by Admin
Admin

March 4th, 2010 at 2:24 pm

Posted in Discovery

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An online look at some offline correspondence

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Letterheady

Offline communication devices (aka letterhead) may seem boring to most, but as a company fascinated with how people communicate and connect, this site is purely eye candy. From celebrities like Elvis Presley to influencers like Ayn Rand to the obscure Eagle Rubber Company, this site has something for all interests.

Get ready for a visual feast: http://www.letterheady.com/

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Written by Justine Seligman
Justine Seligman

March 3rd, 2010 at 5:44 pm

Posted in Design,Discovery

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Eat the Chart. You’re welcome.

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These foods can starve cancer

These foods can starve cancer

Dr. William Li says we can eat the food in the chart, and it helps starve cancer (see article here: William Li, Angiogenesis).  This is from the TED conference via Boing Boing.  It further proves that everything good comes from Boing Boing, TED, or me.   I am not sure why the chart wants us to eat characters from Lost, but why question?

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Written by Francesca Gangitano
Francesca Gangitano

March 3rd, 2010 at 5:43 pm

Posted in Food

Tagged with , , ,