Archive for October, 2010

FORTUNE FAVORS GUINNESS

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Fortune also favors the bold.  As the ancient Latin proverb goes, the  Goddess of Luck, Fortuna, favors those who consummately undertake course of action and risks.  We like risks at MKTG INC. We also really like Guinness.

Guinness, robust with roasted flavors of chocolate and coffee,  has been audacious enough to infiltrate sports bar environments of late, challenging consumers to go Head-to-Head in pouring the Perfect Pint.  Boom! Karate chop! Take that Bud and Miller!

And to the victor go the spoils. Guinness invited only the best and boldest to their Grand Finale event to tenaciously pour for a trip to Las Vegas in celebration of Super Bowl XLV. While there was one ultimate Perfect Pint Winner in the NE Region, it is rumored there will be another Guinness Head-to-Head competition between Jerome Bettis and the individual with the most outrageously, bold moment.  Want in? Keep a lookout for MKTG INC in a sports bar near you.

In fact, it’s 5pm on Friday – we’re going to practice.

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QCK3: MARY ANNE

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MRYNN

The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Hide the womens and childrens!

This week’s subject: Mary Anne

Mary Anne’s designer eyes see thing differently from the rest of us. She sees the same things we do, but with an additional dimension. Are we saying 4D? Yes, we are. She can dimensionalize (not a word) a given product or service and translate it via her vision and skill into something more than the sum of itself  – a something that inspires imagination, grabs peoples’ interest, their loyalty and, finally, their wallets. Is this a complicated way of saying she can really bring a concept to life? Yes, it is.

BLG: I like the warrior photo. You look like you’re ready for battle.

MRYNN: Oh I am. My friend hurt his head and had to wear a wrap around it. So we all wore headbands in solidarity.

BLG: And it’s red! Like the bows on Mary Anne from Gilligan’s Island pigtails! So who’s your Professor?

MRYNN: Gillian’s Island reference. So original.  *PUNCHES BLG*

BLG: Ouch! Sorry! You’re fiesty. No wonder they keep you in the Creative Cage. What do you do besides make pretty pictures and dole out sweet karate chops to people making Gilligan’s Island references?

MRYNN: I ride my bike, play kickball, take mini road trips, go to concerts, you know.

BLG: Biking! Do you know how to change a bike tire? That is always impressive. Or change a car tire? That’s more impressive.

MRYNN: No, I don’t know how to change and if I did I wouldn’t tell you – I’m afraid of change.

BLG: You sound like you live in Brooklyn. What’s a typical evening in BK like?

MRYNN: Usually hanging with friends, drinking with strangers, cutting my jeans into shorts and talking about feelings.

BLG: Friends! Strangers! Cocktails! Jorts! A girl after our own heart.

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October 29th, 2010 at 9:56 am

The William Burroughs Nike commercial

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An all ’round great commercial (great concept, great images, great soundtrack, great script, great delivery…) is this Nike Air spot featuring William Burroughs as electronic UberShaman.  Striding past his avant-garde disciples — and still possessing the energy and insight of Kerouac’s Bull Lee — Burroughs ascends a video pulpit to address the world — and through the ether-amber of the Internet — for all time.

In a 1965 Paris Review Interview William Burroughs said, “And I see no reason why the artistic world can’t absolutely merge with Madison Avenue. Pop art is a move in that direction. Why can’t we have advertisements with beautiful words and beautiful images?”  Thirty years later, he self-fulfilled this prophesy.

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October 28th, 2010 at 12:00 pm

QCK3: NICK

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BLING!

A new BLG Friday Feature is debuting today called the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Oh yea!

First up: Nick

Nick is the guy you want in the lifeboat with you.  He does not fret, panic or run around like a chicken without its head. Of course, nick brings that same steady hand to account service, as well, whether he’s directing, planning, implementing, optimizing or just plain leading the way. If you want to rock the boat, however, try making fun of Notre Dame or the Yankees.

BLG: What’s with the Saints bling in this Facebook photo?

NCK: Tiffany – one of our clients – did the bling for the Superbowl rings. That’s my finger!

BLG: You have nice hands. And that ring is so sparkly. Like the glitter in your eye when you work on great projects. So what’s your fave thing you’ve ever worked on?

NCK: Pro Combat Rivalry Tour. Hands down. We unveiled the NIKE Pro Combat uniforms at colleges.

BLG: Wow, that must have been terrible hanging out on college campuses all the time. Could I bring my grandma to this Combat Rivalry or would nana have a freak out?

NCK: We spent a lot of time at southern schools. Coming from NYC things were a lot slower down there. Perfect speed for nana.

BLG: Bear v. Shark: who’s winning? It’s in outer space so don’t worry about breathing ability.

NCK: In that case, shark. Faster. Stronger. More agile. Miles of teeth. Have you seen JAWS? I don’t see them making a movie called BEARS.

BLG: Unless it’s the Chicago Bears. Ditka v. shark?

NCK: Trick question. Ditka IS shark!

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October 22nd, 2010 at 4:27 pm

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Converse infuses Start Me Up with new meaning

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BRANDING-span-articleLarge

Geoff Cottrill, Converse’s chief marketing officer, at the Williamsburg, Brooklyn space that will soon be a community recording studio.

At the launch of Windows 95, The Rolling Stones licensing Start Me Up for use as a commercial jingle was news, but of course the use of music to make brands was nothing new.    In a continuing conversation with its customers Converse does the obverse: the use of a brand to make music.

The New York Times reported on that Converse is building a recording studio in Brooklyn.  At Rubber Tracks studio, “new and emerging bands” will have the opportunity to record for free.  And free means a lot more than just that you don’t pay.  Converse will not suggest, edit or otherwise “direct” the creative process and the artists retain all rights.

Will the sneaker maker’s patronage transform music into a rival to sports for the propagation of a brand image?

Via the New York Times

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October 21st, 2010 at 4:20 pm

DECODED

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Decoded_MySpace_REV2

A couple cool things related to Jay-Z’s new book release.

1. The Ad Campaign

2. The Game

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October 19th, 2010 at 11:55 am