Archive for October, 2010
Fortune also favors the bold. As the ancient Latin proverb goes, the Goddess of Luck, Fortuna, favors those who consummately undertake course of action and risks. We like risks at MKTG INC. We also really like Guinness.
Guinness, robust with roasted flavors of chocolate and coffee, has been audacious enough to infiltrate sports bar environments of late, challenging consumers to go Head-to-Head in pouring the Perfect Pint. Boom! Karate chop! Take that Bud and Miller!
And to the victor go the spoils. Guinness invited only the best and boldest to their Grand Finale event to tenaciously pour for a trip to Las Vegas in celebration of Super Bowl XLV. While there was one ultimate Perfect Pint Winner in the NE Region, it is rumored there will be another Guinness Head-to-Head competition between Jerome Bettis and the individual with the most outrageously, bold moment. Want in? Keep a lookout for MKTG INC in a sports bar near you.
In fact, it’s 5pm on Friday – we’re going to practice.
Shipping containers have a special place in our hearts – we have used them for everything from pop-ups to party pubs. But here’s one use we hadn’t thought of – bolstering your real estate. And a penthouse, no less. Only in New York. (via gizmodo)
The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Hide the womens and childrens!
This week’s subject: Mary Anne
Mary Anne’s designer eyes see thing differently from the rest of us. She sees the same things we do, but with an additional dimension. Are we saying 4D? Yes, we are. She can dimensionalize (not a word) a given product or service and translate it via her vision and skill into something more than the sum of itself – a something that inspires imagination, grabs peoples’ interest, their loyalty and, finally, their wallets. Is this a complicated way of saying she can really bring a concept to life? Yes, it is.
BLG: I like the warrior photo. You look like you’re ready for battle.
MRYNN: Oh I am. My friend hurt his head and had to wear a wrap around it. So we all wore headbands in solidarity.
BLG: And it’s red! Like the bows on Mary Anne from Gilligan’s Island pigtails! So who’s your Professor?
MRYNN: Gillian’s Island reference. So original. *PUNCHES BLG*
BLG: Ouch! Sorry! You’re fiesty. No wonder they keep you in the Creative Cage. What do you do besides make pretty pictures and dole out sweet karate chops to people making Gilligan’s Island references?
MRYNN: I ride my bike, play kickball, take mini road trips, go to concerts, you know.
BLG: Biking! Do you know how to change a bike tire? That is always impressive. Or change a car tire? That’s more impressive.
MRYNN: No, I don’t know how to change and if I did I wouldn’t tell you – I’m afraid of change.
BLG: You sound like you live in Brooklyn. What’s a typical evening in BK like?
MRYNN: Usually hanging with friends, drinking with strangers, cutting my jeans into shorts and talking about feelings.
BLG: Friends! Strangers! Cocktails! Jorts! A girl after our own heart.
There was a time that people paid attention to things like manuals, pamphlets—paper ephemera. Sure their shelf-life is short, but that doesn’t mean that they can’t be well made… Just looking back at Citroën’s manuals from the 1960’s illustrates the design invested into something that was purely meant to explain the vehicles selling points. What better way to get people to buy what your selling than to make it look good! (via Grain Edit)
What would you do if someone stole all your band’s instruments, leaving you with nothing but your phone? Duh. Start an iPhone band.
Using nothing but 4 iPhone apps, Brooklyn-based Atomic Tom took their show on the…uh…track. They found a free venue with a captive audience: the New York City subway.
Here’s to turning the B train into the Beat train. There’s hope yet for my commute home.
An all ’round great commercial (great concept, great images, great soundtrack, great script, great delivery…) is this Nike Air spot featuring William Burroughs as electronic UberShaman. Striding past his avant-garde disciples — and still possessing the energy and insight of Kerouac’s Bull Lee — Burroughs ascends a video pulpit to address the world — and through the ether-amber of the Internet — for all time.
In a 1965 Paris Review Interview William Burroughs said, “And I see no reason why the artistic world can’t absolutely merge with Madison Avenue. Pop art is a move in that direction. Why can’t we have advertisements with beautiful words and beautiful images?” Thirty years later, he self-fulfilled this prophesy.
The much-anticipated NBA season opened last night with the Celtics, the Heat and LeBron James eating a pink-frosted donut. Nike’s new LeBron James: Rise commercial shows a LeBron no one expects to see: introspective, self-deprecating, a soulful slam poet wearing a fedora. From the sound of it a lot of people don’t want to see this new LeBron, or any other LeBron for that matter, but it’s not like Nike doesn’t know that: LeBron repeatedly asks us “What should I do?” and then he says, “Maybe I should just disappear.” I myself loved it: it’s funny, it’s smart, it’s very well written, and it’s got a Don Johnson cameo. I ask for nothing more.
You don’t need a golden ticket to visit this candy land: WONKA has opened on Times Square.
No trick. All treats. In fact, now’s the time to go if you haven’t nabbed your Halloween stockpiles yet. You’ll find old-school favorites like Everlasting Gobstoppers, Pixy Sticks and, of course, Wonka Bars, alongside new, scrum-diddly-umptious inventions from the chocolate factory.
Highlights include a 4-foot tall Wonka hat filled with sugary classics, larger-than-life candy mushrooms and a 21-foot candy tree surrounded by Laffy Taffy flowers.
And what about the three-course meal gum? Oompa Loompas rejoice! Scientists are cracking the code for gum that changes flavor as you chew it. In fact, WONKA is testing a flavor based on the classic gum from the movie and book that replicates tomato soup followed roast beef followed by blueberry pie.
The best part? No nasty side effects like excessive bloating or blue skin. Willy would be proud.
A new BLG Friday Feature is debuting today called the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Oh yea!
First up: Nick
Nick is the guy you want in the lifeboat with you. He does not fret, panic or run around like a chicken without its head. Of course, nick brings that same steady hand to account service, as well, whether he’s directing, planning, implementing, optimizing or just plain leading the way. If you want to rock the boat, however, try making fun of Notre Dame or the Yankees.
BLG: What’s with the Saints bling in this Facebook photo?
NCK: Tiffany – one of our clients – did the bling for the Superbowl rings. That’s my finger!
BLG: You have nice hands. And that ring is so sparkly. Like the glitter in your eye when you work on great projects. So what’s your fave thing you’ve ever worked on?
NCK: Pro Combat Rivalry Tour. Hands down. We unveiled the NIKE Pro Combat uniforms at colleges.
BLG: Wow, that must have been terrible hanging out on college campuses all the time. Could I bring my grandma to this Combat Rivalry or would nana have a freak out?
NCK: We spent a lot of time at southern schools. Coming from NYC things were a lot slower down there. Perfect speed for nana.
BLG: Bear v. Shark: who’s winning? It’s in outer space so don’t worry about breathing ability.
NCK: In that case, shark. Faster. Stronger. More agile. Miles of teeth. Have you seen JAWS? I don’t see them making a movie called BEARS.
BLG: Unless it’s the Chicago Bears. Ditka v. shark?
NCK: Trick question. Ditka IS shark!
At the launch of Windows 95, The Rolling Stones licensing Start Me Up for use as a commercial jingle was news, but of course the use of music to make brands was nothing new. In a continuing conversation with its customers Converse does the obverse: the use of a brand to make music.
The New York Times reported on that Converse is building a recording studio in Brooklyn. At Rubber Tracks studio, “new and emerging bands” will have the opportunity to record for free. And free means a lot more than just that you don’t pay. Converse will not suggest, edit or otherwise “direct” the creative process and the artists retain all rights.
Will the sneaker maker’s patronage transform music into a rival to sports for the propagation of a brand image?
Via the New York Times