Let’s face it, when it comes to laundry, we’d all love to forget about it. While that’s not quite possible for members of the hygienically-minded herd, it is possible to cut out one step, thanks to the Bounce Dryer Bar.
(It sticks in the dryer for 2-4 months of automatic freshness… you heard us: Automatic! Freshness! No dryer sheet necessary.)
MKTG INC joined forces with Tremor, Procter & Gamble’s word-of-mouth marketing organization, to launch the Bounce Dryer Bar by offering 5,000 FREE bars to a panel of moms.
We initially thought our massive supply would last 2-4 months. In this case, we enjoyed being wrong. In fact, all bars were requested in less than an hour.