cool breeze ric

The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Sock it to me!

Today’s Lucky Art Director: Ric

If you’re holding this card that probably means you’ve met Ric. So you must already know what we’re about to tell you: Ric is cool. He’s cool like it’s his job. But what you might not know is that being cool really is his job. Or more specifically, seeing cool is his job: He’s got the super-slick ninja Jedi eye for what looks cool. He can take a dull, dry-as-dirt marketing concept, plant it in the cool, fertile topsoil of his brain, and bam — the cool blooms. Like it’s his job.

BLG: Are you ready to submit to your 3 questions?

RC: Do I have to submit to them? Can’t I just work together with them?

BLG: I suppose. But just this once. That’s quite a business card you have there. So what is the coolest thing you have ever done?

RC: Sounds fake, but… Yoga in the rain forest steps away from the most active Volcano in the world. In Arenal, Costa Rica. Life-changing. That place is magic.

BLG: Damn you’re cool. What about here at MKTG INC?

RC: So many things. That’s like picking a favorite child. Lemme think…

BLG: While you think… if you had to actually pick a favorite child – assuming you had a gaggle of children – how would you pick them? What would the criteria be?

RC: Whichever one is the smartest. Which one teaches me most about myself. Kids are smarter than everyone.

BLG: Spoken like a true sage.

RC: And the coolest program I have ever worked on… I have to say NIKE World Basketball Festival was pretty awesome. And the Olympic innovation space was great too.

BLG: Whatever you say while wearing those kicks – I’ll believe it.

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Admin Setup

December 3rd, 2010 at 1:22 pm

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Posted in QCK3