Archive for 2011

Hemingway’s Bait & Switch

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Perrotet-popup

Are you using the right bait? And what about the line? The New York Times Book Review has an interesting essay this week – “How Writers Build the Brand” by Tony Perrottet – on the strategies and tactics that authors use to promote their books and themselves.

The article calls out Ernest Hemingway, who so mastered the craft that he was able to extend his author aura to a range of products, including Pan Am, Parker Pens and Ballantine Ale.

Image: Advertisement From P. Ballantine & Sons, Newark (1951) via The New York Times

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May 2nd, 2011 at 4:33 pm

Life After Print

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NIKE proves they too have a very green sole. The Women’s Premium Print pack shoe trio, currently found only in China and Europe, is made using shredded magazines.

The Flash Macro Preminum, the Blazer Mid Premium and the Air Rift Premium all have regular soles, strings and other components however the main material used in each is a laminated fabric of stitched mags.

Who knew recycling could get so hip? (via GOOD Magazine)

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January 5th, 2011 at 3:29 pm