Archive for March, 2011
Carlsberg is getting into the social media game in a big way—using Sweden as it’s lab! Unbottle Yourself begins April 7, when willing Swedes will be challenged to perform a series of tasks (there are up to 500, I believe) which include mackin’ on a hottie in a bar, grocery store slaloms, wearing a helmet to the gym (wait, that’s a “mission”? doesn’t seem out of the norm to me) etc. Those who do the best job get a trip to the ultimate party in Hong Kong! Sounds like a great time to us—now if we only had an MKTG Sweden office!
Our Social Media Guru of the Galaxy, Francesca, just got back from the SXSW music festival in Austin, so what better way to celebrate her return than with this? A list of social media pet peeves from the bands themselves. Maybe Fran’s team can help them out?