Carlsberg Beer’s Social Experiment

Carlsberg is getting into the social media game in a big way—using Sweden as it’s lab! Unbottle Yourself begins April 7, when willing Swedes will be challenged to perform a series of tasks (there are up to 500, I believe) which include mackin’ on a hottie in a bar, grocery store slaloms, wearing a helmet to the gym (wait, that’s a “mission”? doesn’t seem out of the norm to me) etc. Those who do the best job get a trip to the ultimate party in Hong Kong! Sounds like a great time to us—now if we only had an MKTG Sweden office!

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Written by Katie Harrigan
Katie Harrigan

March 31st, 2011 at 11:10 am

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