Archive for May, 2011

Hemingway’s Bait & Switch

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Are you using the right bait? And what about the line? The New York Times Book Review has an interesting essay this week – “How Writers Build the Brand” by Tony Perrottet – on the strategies and tactics that authors use to promote their books and themselves.

The article calls out Ernest Hemingway, who so mastered the craft that he was able to extend his author aura to a range of products, including Pan Am, Parker Pens and Ballantine Ale.

Image: Advertisement From P. Ballantine & Sons, Newark (1951) via The New York Times

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Admin Setup

May 2nd, 2011 at 4:33 pm