Archive for June, 2011
Ad-industry rag The NY Egotist got a real earful this week when they came by the MKTG Creative Studio for a chat with our own Louis Marino. After 20 years in the music and fashion industries, including 2 as creative director at Bad Boy Entertainment, our man Marino knows a thing or two about keeping beat with the big boys. In the Egotist profile posted here, he talks about how music informs his craft, how celebrities can best avoid Twitter troubles but still engage their audience, and what MKTG’s own future business objectives are (clue: rhymes with Pick Grass).
Image credit: The NY Egotist
Lazy summer days are no time for smart marketers to be lazy, says MKTG’s own Charlie Horsey in an Ad Age article this week. The opportunities for building strong, long-term connections with the elusive Gen Y consumer, he says, are much more numerous in the season of outdoor festivals, sporting events and good old-fashioned fun in the sun. In other words, to reach Gen Y ya gotta strike while the summer is hot.
Talk about playing your cards right. The distinctive design of the MKTG business card has caught the eye of Media Bistro’s AgencySpy, whose feature story on the best biz cards in the biz was inspired by our own. If you’ve met one of us, you know our cards feature a pared-down design on the front and a cavalcade of clever copy on the back. If you haven’t yet, get to know us here. Very nice to meet you!