Summertime Is the Right Time for Gen Y

MKTG CEO Charlie Horsey

MKTG CEO Charlie Horsey

Lazy summer days are no time for smart marketers to be lazy, says MKTG’s own Charlie Horsey in an Ad Age article this week. The opportunities for building strong, long-term connections with the elusive Gen Y consumer, he says, are much more numerous in the season of outdoor festivals, sporting events and good old-fashioned fun in the sun. In other words, to reach Gen Y ya gotta strike while the summer is hot.

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Written by Michelle Heller
Michelle Heller

June 15th, 2011 at 1:58 pm

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