Archive for 2011

This Is It

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We’re proud to announce that MKTG made Event Marketer’s It List of the top 100 event agencies for the second year in a row.

It List 640We’d put together an event to celebrate, but we’re kind of busy with clients at the moment. Check out the full MKTG write up here.

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Written by Michelle Heller
Michelle Heller

September 9th, 2011 at 5:50 pm

Google Us

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Chrome 640

Flight delayed? Good. If you’re taking to the skies on Virgin Atlantic, it’ll give you more time to play around with Google’s new Chromebook. Event Marketer did a nice write up of the program MKTG developed with Google to drive awareness of its soon-to-launch laptop. Lucky airline passengers and guests of New York’s Ace Hotel can get their hands on these sleek PCs from now until the end of September.

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Written by Michelle Heller
Michelle Heller

September 9th, 2011 at 2:51 pm

The Art of Adobe

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Photoshop & Cool

Photoshop & Cool


Smile, we’re on camera! Event Marketer this week took special note of the Photoshop & You pop-up space that MKTG produced for Adobe in San Francisco earlier this month. The experience, located in the former HANG art gallery, celebrated the art of photography through antique-camera collections, how-to sessions and workshops, and neighborhood photo walks.

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Written by Michelle Heller
Michelle Heller

August 11th, 2011 at 5:55 pm

Meet Fast Company’s New Blogger

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Monster mania

Monster Mania

What’s the first thing you think when you think of Lady Gaga? If your name is Louis Marino, you think direct-to-consumer marketing.

In the inaugural post for his new column for Fast Company, MKTG’s own Creative Studio head explains what we as experiential marketers can learn from Mother Monster, leaving us with just one question — does this new column make Louis a member of the papa … paparazzi?

Image credit: violet.blue

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Written by Michelle Heller
Michelle Heller

August 3rd, 2011 at 10:10 am

Louis Marino, Music Man

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From Bad Boy to mad man

From Bad Boy to mad man

Ad-industry rag The NY Egotist got a real earful this week when they came by the MKTG Creative Studio for a chat with our own Louis Marino. After 20 years in the music and fashion industries, including 2 as creative director at Bad Boy Entertainment, our man Marino knows a thing or two about keeping beat with the big boys. In the Egotist profile posted here, he talks about how music informs his craft, how celebrities can best avoid Twitter troubles but still engage their audience, and what MKTG’s own future business objectives are (clue: rhymes with Pick Grass).

Image credit: The NY Egotist

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Written by Michelle Heller
Michelle Heller

June 16th, 2011 at 4:40 pm

Summertime Is the Right Time for Gen Y

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MKTG CEO Charlie Horsey

MKTG CEO Charlie Horsey

Lazy summer days are no time for smart marketers to be lazy, says MKTG’s own Charlie Horsey in an Ad Age article this week. The opportunities for building strong, long-term connections with the elusive Gen Y consumer, he says, are much more numerous in the season of outdoor festivals, sporting events and good old-fashioned fun in the sun. In other words, to reach Gen Y ya gotta strike while the summer is hot.

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Written by Michelle Heller
Michelle Heller

June 15th, 2011 at 1:58 pm

We Got Carded

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AgencySpy's all up in our business card

AgencySpy's all up in our business card

Talk about playing your cards right. The distinctive design of the MKTG business card has caught the eye of Media Bistro’s AgencySpy, whose feature story on the best biz cards in the biz was inspired by our own. If you’ve met one of us, you know our cards feature a pared-down design on the front and a cavalcade of clever copy on the back. If you haven’t yet, get to know us here. Very nice to meet you!

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Written by Michelle Heller
Michelle Heller

June 14th, 2011 at 12:26 pm

Posted in Design,Marketing Advertising

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Everybody Chromercise

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Around the Studio today we are love, love, loving this Chrome video. And for this reporter it’s about all the exercise she’ll get all month. Enjoy!

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Written by Michelle Heller
Michelle Heller

May 6th, 2011 at 3:54 pm

Hemingway’s Bait & Switch

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Perrotet-popup

Are you using the right bait? And what about the line? The New York Times Book Review has an interesting essay this week – “How Writers Build the Brand” by Tony Perrottet – on the strategies and tactics that authors use to promote their books and themselves.

The article calls out Ernest Hemingway, who so mastered the craft that he was able to extend his author aura to a range of products, including Pan Am, Parker Pens and Ballantine Ale.

Image: Advertisement From P. Ballantine & Sons, Newark (1951) via The New York Times

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Written by Admin
Admin

May 2nd, 2011 at 4:33 pm

A-MAZE-ING APPETITE

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t1larg.worlds.biggest.pacman

Addendum to Pixelicious (see below): GAME ON — the World’s Largest Pac-Man game is here, connecting dot-filled mazes designed by fans from around the world.

What’s more, you can upload your own images to the game, which creates its own set of challenges, according to Pac-Man’s developer Namco:

“We’re happy that the ‘penis to non-penis levels’ ratio is well below 1:100 (the standard for user generated campaigns). We’ve been watching the moderation closely, so every penis has a short life.”

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Written by Christopher Skinner
Christopher Skinner

April 20th, 2011 at 5:30 pm