Archive for 2012

Space Marketing & Cookie Butter

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screenshot0280Photo Credit: mashable.com

Trying to wrap up 2012 into a single best thing is incredibly overwhelming. Was it the GIF?1 Was it Fab.com?2 Was it Trader Joe’s Cookie Butter?3 Well, these are some of my favorite things of the year. But, I should probably write about something that has affected everyone and makes some sort of sense for the MKTG INC BLG.

Well, space marketing it is.

This year, Red Bull sponsored a special undertaking by their team called the Red Bull Stratos. It was a skydiving mission in which a human in a new spacesuit leaped from a helium balloon over 120,000 feet above earth’s surface. The jumper broke the sound barrier with his face. Yes, the sound barrier. With his face.

This jump is interesting enough itself from a daredevil perspective, but it started a larger conversation. It wasn’t only about breaking records, sound barriers, or 12.6 million people watching the jump live on a Sunday afternoon. Red Bull, an energy drink company, did more for air and space travel this year than NASA could. This directly affects us an experiential agency because the space jump was an event. Not held in Times Square or the Mag Mile, but in the stratosphere and globally on YouTube along with a few cable networks. It pushed the limits on what companies can do to promote themselves. It took the idea of an event, so much bigger. Red Bull showed us that it’s worth the leap of faith to spend millions of dollars on balloons and a bunch of scientists to make a human free fall to earth for 10 minutes.

I’m more of a coffee drinker, but that afternoon I bought a Red Bull. I wanted to do my part in supporting this kind of fearless thinking. Whether it was for science, or to prove their slogan that Red Bull gives you wings, doesn’t matter—people were watching, and now everything’s changed.

1. GIF: The most expressive file extension, ever. Check out SoYeahDuh.com and ThisAdvertisingLife.Tumblr.com for instant smiles.
2. It’s basically Etsy meets E-bay, but for design snobs like me.
3. Yes, it’s a butter-like spread, made out of crushed cookies. I was carrying around a jar of it in my purse for a few days until I realized how weird that was.

Written by: Katie Davis

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December 14th, 2012 at 7:15 pm

HP DISCOVER 2012: Right Here, Right Now

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Discover2012Photo Credit: Bryan Duffy

We may not be wearing lederhosens, but we are live in Frankfurt, Germany from the HP Discover 2012 conference along with 9,000 other attendees. MKTG INC, working with our partner client, Yahoo!, has designed, fabricated, installed and is currently project managing Yahoo!’s broadcast news set (Y! News Live from HP Discover).  Yahoo!, in partnership with HP, is streaming content globally throughout it’s various distribution channels.

Feel like you’re missing out? Have no fear. You can watch the conference live here during these select program times.

We wish you were here, too…

MKTG, working with our partner client, Yahoo! Has designed,
fabricated, installed and is project managing Yahoo’s broadcast news set
(Y! News Live from HP Discover) at the 2012 HP Discover conference in
Frankfurt, Germany.   Yahoo, in partnership with HP, is streaming content
globally throughout it’s various distribution channelsWe may not be wearing Lederhosen’s,
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December 5th, 2012 at 9:40 pm

Print Plays With The Senses

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lexus-cineprint-iPad-2-FSMdotCOMPhoto Credit: funkyspacemonkey.com

Just when we thought static print ads were taking a backseat to digital media, the two worlds collide (in a good way) in a Lexus 2013 ES campaign featured in Sports Illustrated.

Check out this YouTube video to experience how the Lexus model comes to life with the help of an innovative technology called CinePrint and an Apple iPad. By holding the iPad behind the magazine page and pressing play, the reader gets a sneak peek at new features as the car takes a spin, all synchronized to music. The ad’s messaging is enhanced and becomes all the more impactful, resulting in a surprising, memorable interaction between brand and consumer.

Imagine the possibilities of this technology for our activations. What would you do with CinePrint?

Written by: Jenny Artega

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Does This Phone Make My Butt Look Big?

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old-cell-phonesPhoto Credit: www.cycledcells.com

Recently turning 42 made me do some thinking. Not about being a better person or climbing Mt. Everest. No, something hit me. The extremism that populated my youth seems to have evaporated. Back then, a few years time would drastically change the pop culture landscape. Think about it – disco, then new wave, followed by hair metal, indie, grunge and all of this was surrounded by equally absurd fashion trends. If one joined the Peace Corps and went off the grid for a couple of years, they would return to find a superficially very different country from the one they left behind.

But then, at some point in the late-90s, extremism seemed to fade out. Take a look at the cast of a pop culture phenomenon, like Friends, in 2000, and you’re probably not going to find anything particularly laughter-inducing about their appearance. Sure we’ve progressed, but that was 12 years ago. Just imagine people in 2000 sporting 1988 looks and listening to crap hair metal with crunch perms and fringed acid washed denim jackets – they would have been laughed out of the room.

I somehow picked up on this trend of non-trends through the last decade and complacently updated my clothes and haircuts only when absolutely necessary. No one seemed to particularly care or notice. That was until several years ago when I was at a meeting and working for a former employer. The iPhone had recently come out and, always the practical one, I felt that my old Samsung phone still worked just fine. It was a FLIP PHONE after all. I was sitting in a client meeting flanked by my two superiors and threw my phone on the table to make sure I didn’t miss anything important. The shock in the room was palpable and my boss hissed at me to hide it. He actually physically removed the phone from the table and threw it back into my backpack. After the meeting, he curtly explained that my phone was, quite simply, an embarrassment to the company and “did I not realize that I was eligible for a company iPhone?” That’s when it dawned on me – outdated technology is the new mullet.

Don’t believe me? Next time you go to a meeting and ESPECIALLY a meeting with new clients or potential agency partners, watch how fast everyone is to flaunt their phones, iPads, iPad Minis, Macbooks, and whatever the hell else they pull from their Jack Spade bags. They can walk in looking like hobos but their technology gives them an instant pass to legitimacy.

But then again, I can’t help but wonder – maybe I’m just old?

Written by: Greg Williams

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November 20th, 2012 at 5:23 pm

It’s Your Serve!

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TopSpinPhoto Credit: OzTech Media, LLC

We knew we were in for a big event when we found out that TopSpin 2012 was sold out three weeks in advance. Held again at 82 Mercer, this year’s event was the largest to date. Over 150 players competed in the either the open tournament, corporate challenge or celebrity division.

This year’s center court was the main attraction, surrounded by bleachers, moving lights, projections and an elevated umpire chair where table tennis pro Wally Green held court! Center Court saw New York Knicks great Allan Houston knock off former Chicago Bulls guard Ron Harper to win the Celebrity Tournament, Cecilia Chen win the Team Up Challenge and Williams Forrest take home the Corporate Challenge title. Center Court also hosted professional demonstrations and an impromptu match between Jerry Stackhouse of the Brooklyn Nets and 30 Rock star (and ping pong enthusiast) Judah Friedlander.

No matter where you looked, athletes, executives and leaders in business and education were playing ping pong, networking and most importantly lending their time to raise money and awareness for this year’s three chosen charities: Change for Kids, Horizons – Brooklyn Friends School and Fayetteville-Manlius, A Better Chance.

Take the time to visit www.topspincharity.com to learn more about the cause and see how you can lend support throughout the year.

Written by: Santo D’Asaro

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We’ll Run This Race Together

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marathon-4_3_r560Photo Credit: Allison Joyce (Getty Images)

As you all know, the 2012 ING New York City Marathon did not occur this year.  Instead, we saw thousands of New Yorkers and visitors from abroad lending a hand to those less fortunate. In the wake of Hurricane Sandy, many folks are trading their running shoes for work boots and shipping out to Long Island, Staten Island, New Jersey and The Rockaways to provide aid for citizens who were chased from their homes by the massive storm surge.

After watching my roommate Jeff run the marathon last year, and in watching his preparation this year, I can tell you that the amount of hard work and dedication it takes to cross that finish line is impressive to say the least. Of course, athletes like Jeff who prepared to run were…well, still prepared to run in the aftermath. However, upon learning of the cancellation, many of them quickly shifted their energy to a different type of marathon: the recovery effort.

In the days following the storm, Jeff and I put together a small troop of friends and set out to lend a hand as volunteers. What we saw when we arrived at the scene was staggering. It was literally a sea of people. People from all walks of life bundled up, waiting in lines for their turn to lend a helping hand. Heaps of clean clothes, canned foods and rows of cars (dubbed transports) all being selflessly provided in the midst of gas shortages, power outages, floods and severely limited subway transportation.

In that moment, I learned that runners and New Yorkers have one thing in common. Resolve. Whether you’re a trained athlete or an ordinary city dweller just trying to pick up the pieces in the wake of the storm, you know what it takes to make it to the finish line. We’ve been here before, and as we’ve shown again and again, this city never gives up. Like the runner who raises his arms in celebration as he takes his final stride, we too will triumph through the storm, and we will do it together. Because that’s what New Yorkers do. That’s what we’ve always done, and that’s what makes us the greatest city in the world.

Written by: Andrew Canlon

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November 9th, 2012 at 3:32 pm

Legends Help Open NIKE Georgetown

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NIKE GeorgetownPhoto Credit: Sydney Bickers

With NIKE and Georgetown’s long-standing relationship, it’s only fitting that NIKE’s latest retail endeavor pays homage to the city, the school and the legacy of Georgetown athletics.

On Thursday October 25, legendary Georgetown basketball coach John Thompson Jr. opened up the new NIKE Georgetown store with stories from the early days of Georgetown basketball, noting the impact Phil Knight and NIKE made on the program.  Also on hand to join in the celebration, and witness Coach Thompson cutting the ribbon, were former players Mark Tillman, Michael Graham and Patrick Ewing.

Keeping the athlete appearances going, that evening NIKE Georgetown invited college students from the area to come meet Olympic hurdler Dawn Harper and break a sweat with World Cup champion Brandi Chastain in a Nike Training Club workout. The night was filled with college soccer players who were inspired by Brandi’s skills on the field (and likely recall her notable sports bra episode in the 1999 World Cup) and runners who could not wait to try on Dawn Harper’s Olympic medals.

Topping off the opening weekend, NIKE Georgetown fueled a high school rivalry between DC schools DeMatha Chatholic High School and Gonzaga College High School.  While Gonzaga may have taken home the win, both schools were decked out in NIKE limited edition Fast is Faster t-shirts.

Written by: Lauren Koenig

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NTC Train With Us @ MetLife Stadium (or how I saved the Buffalo Bills)

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photo

Photo Credit: Dan Rogers

NTC #Counts.

Each Sunday, MetLife Stadium plays host to the defending World Champion New York Giants (or…the Jets). On October 23rd, with the help of MKTG INC, Nike and the NFL, the Stadium provided 275 women with a chance to take the field of champions (and also the Jets) to participate in an exclusive, football-inspired Nike Training Club workout.  With a cameo by Giants Defensive End Osi Umenyiora and NTC Master Trainers Marie Purvis and Alex Molden leading the 40 minute workout, the worlds of Women’s Training and Football combined for a full-on stadium takeover.

From receiving free Nike and NFL gear in the Visitor’s Locker Room, to a player-like, fog machine-induced entrance to the field projected onto MetLife Stadium’s massive jumbotrons, attendees were given a glimpse into a day in the life of some of the game’s greatest stars. The experience also featured various football drills, including the opportunity to kick a field goal where this humble Buffalo Bills fan split the uprights and exorcised the demons of Scott Norwood vs. the Giants in 1991.

Rest easy Bills fans (all 6 of you), the curse has now been lifted.

Exorcising a demon #counts.

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Written by Stephanie Rudnick
Stephanie Rudnick

October 24th, 2012 at 7:33 pm

The Ryder Cup: Kilt Jokes Welcome

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Lawrie_RyderCup_JohnnieWalker

Photo Credit: Getty Images

Three things that belong together: Scotland, Johnnie Walker and golf. The trio came to life in a series of events architected by MKTG INC and Johnnie Walker to celebrate the return of the biennial Ryder Cup to golf’s spiritual home at Gleneagles Hotel in Perthshire.

There were two tares (that’s Scottish for parties) with EventScotland and another pair of events with Ryder Cup Europe. Both featured signature cocktails and under-kilt banter.

Meanwhile the 2012 Ryder Cup just wrapped last weekend in Illinois (America 13 1/2 points, Europe 14 1/2 points). The three-day tournament closed with a classic-malt tasting hosted by a Johnnie Walker master of whisky. Auld Lang Syne, friends.

Written by: Lauren Faustini

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October 2nd, 2012 at 9:46 pm

Back to the Future: the Polaroid Edition

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Screen Shot 2012-09-19 at 5.24.17 PM

Combining technology from different generations seems like a dangerous proposition.  From VHS to Blu-Ray, 8-Tracks to iPods, Atari to PS3, in most cases there’s a pretty clear reason why we’ve left the past behind.

However, a few out-of-date devices possess a certain nostalgia within the minds of consumers, maybe none moreso than the oft-romanticized Polaroid camera.  Before the days of Instagram and turning every picture into a Sepia-toned masterpiece to seem artistic, the Polaroid served to provide the instant gratification that defines our greedy nature as consumers.

With that in mind, the folks at The Impossible Project have brought two worlds together by combining the analog functionality of the Polaroid, with the ever-increasing digital power of the iPhone to create the ‘Impossible Instant Lab‘.  The Instant Lab allows you to transform your digital iPhone images into real-life photographs in a matter of seconds.  While it currently exists as a prototype, the Instant Lab has already garnered almost twice their original $250k fundraising goal on kickstarter.com, along with glowing reviews from the likes of Engadget, CNET, psfk and many more.

Grab your DeLorean and donate people…but let’s leave the 8 Track players where they belong.

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Written by Stephanie Rudnick
Stephanie Rudnick

September 19th, 2012 at 10:25 pm

Posted in Daily Dose,Have App It

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