Archive for 2012
Photo Credit: thepsychologicalblog.blogspot.com
While the rest of the world cowers in fear, puts off holiday shopping and stocks up on wine, the MKTG INC Cincy office is not worried since, according to someone who may be Mark Twain, everything comes to Cincinnati 20 years later…
So have fun with that whole End-of-the-World, thing…we’re gonna have another glass of Egg Nog and unwrap our gifts.
And if any of you apocalypse refugees need something to do…we’ll still be hiring (at least, in the in the Queen City.)
OK, BLG readers, it’s the holidays, so this post is dedicated to the charities. Today also happens to be Project for Awesome Day, yet another reason to give some holiday cheer to those in need.
What is Project for Awesome Day, you ask? For the last 5 years, Project for Awesome has encouraged peeps around the world to post homemade Youtube videos for charities, helping them collect donations in a fun, entertaining way.
So before the day is through, visit Project for Awesome, get your video fix and share the love. Happy Holidays!
Photo Credit: alldayeveryday.com
The Barclays Center is one of the hottest (dare I say trendiest?) new venues on the sports and entertainment landscape. Naturally, we’re all over it.
Last Tuesday we were there to help Nike introduce the newest member of the AF1 family, the Nike Lunar Force 1. Billed as ‘The Future of Force,’ we seeded the new kicks to over 75 influencers and celebs from all over the world with the new gear, plus custom iPad minis loaded with exclusive AF1 and NYC content.
Once the guests arrived at Barclays they were treated to a truly one of a kind photo booth experience; a massive LED-covered shoe box right on the front plaza of the new arena. After blasting their pics to their followers and fans (to the tune of over 4MM Twitter impressions), the guests kicked their feet up for Knicks-Nets in one of 8 suites we custom-branded to give them the latest Nike and AF1 look. The game turned out to be quite a show, too; the ageless Jason Kidd buried the Nets with a late three in the second game of the renewed rivalry.
Next time you’re in the area, be sure to check out Barclays Center and Nike’s permanent AF1 installation, Pivot Point. If you play your cards right, you just might find yourself sitting at the cool kids table next time.
Photo Credit: mashable.com
Trying to wrap up 2012 into a single best thing is incredibly overwhelming. Was it the GIF?1 Was it Fab.com?2 Was it Trader Joe’s Cookie Butter?3 Well, these are some of my favorite things of the year. But, I should probably write about something that has affected everyone and makes some sort of sense for the MKTG INC BLG.
Well, space marketing it is.
This year, Red Bull sponsored a special undertaking by their team called the Red Bull Stratos. It was a skydiving mission in which a human in a new spacesuit leaped from a helium balloon over 120,000 feet above earth’s surface. The jumper broke the sound barrier with his face. Yes, the sound barrier. With his face.
This jump is interesting enough itself from a daredevil perspective, but it started a larger conversation. It wasn’t only about breaking records, sound barriers, or 12.6 million people watching the jump live on a Sunday afternoon. Red Bull, an energy drink company, did more for air and space travel this year than NASA could. This directly affects us an experiential agency because the space jump was an event. Not held in Times Square or the Mag Mile, but in the stratosphere and globally on YouTube along with a few cable networks. It pushed the limits on what companies can do to promote themselves. It took the idea of an event, so much bigger. Red Bull showed us that it’s worth the leap of faith to spend millions of dollars on balloons and a bunch of scientists to make a human free fall to earth for 10 minutes.
I’m more of a coffee drinker, but that afternoon I bought a Red Bull. I wanted to do my part in supporting this kind of fearless thinking. Whether it was for science, or to prove their slogan that Red Bull gives you wings, doesn’t matter—people were watching, and now everything’s changed.
1. GIF: The most expressive file extension, ever. Check out SoYeahDuh.com and ThisAdvertisingLife.Tumblr.com for instant smiles.
2. It’s basically Etsy meets E-bay, but for design snobs like me.
3. Yes, it’s a butter-like spread, made out of crushed cookies. I was carrying around a jar of it in my purse for a few days until I realized how weird that was.
Written by: Katie Davis
Photo Credit: Blogworks.com
I love social media just as much as I love ice cream. But the only difference is that in social media, I don’t mind sharing (I would never share my pint of Cherry Garcia—go away, get your own… really). Allen Solly, a men’s clothing retailer in India (and way nicer than me), took social sharing to a whole new level. Allen Solly leveraged Twitter to share their new collection with their fans—and by sharing I don’t mean just tweeting about their new collection. The company installed the first-ever Tweeple Powered billboard that gives away men’s shirts through fan tweets using the hashtag #RainingSolly.
Brands that create meaningful interactions, like Allen Solly’s unique physical and digital integration, succeed in reaching consumers in a personal way.
Photo credit: OzTech Media
If you were fortunate enough to make it to last year’s Johnnie Walker pop-up event space in SoHo, you might wonder “how could you possibly top that?” Luckily our team at MKTG INC still had a few tricks up our sleeves as we re-designed this year’s House of Walker. Last week we unveiled a new three-story space on West Broadway that will fulfill any Scotch fan’s wildest dreams. Guests can cozy up to the fireplace in our Black Label lounge, sip classic whisky cocktails at the Red Label bar, sample Johnnie’s limited release Double Black or peruse the world’s largest collection of blue books* in the Blue Label study. And of course, no House of Walker event would be complete without an opportunity to discuss Johnnie Walker’s history with our US Brand Ambassador, Stephen Wilson.
With 21 nights of events planned, the House of Walker will reside in SoHo until Christmas. Johnnie Walker’s Facebook has information on upcoming events & how you can become one of NYC’s luckiest house guests this year!
*Still awaiting certification from Guinness World Records
Photo Credit: Bryan Duffy
We may not be wearing lederhosens, but we are live in Frankfurt, Germany from the HP Discover 2012 conference along with 9,000 other attendees. MKTG INC, working with our partner client, Yahoo!, has designed, fabricated, installed and is currently project managing Yahoo!’s broadcast news set (Y! News Live from HP Discover). Yahoo!, in partnership with HP, is streaming content globally throughout it’s various distribution channels.
We wish you were here, too…
Photo Credit: Javier Cubria
I had the world in the palm of my hands, could spin a globe and choose anywhere to go. But I didn’t need a vacation, I needed an experience.
After countless “best places to go” Google searches, recommendations from friends and coin flips, I finally decided to choose a once in a lifetime trip and head to South Africa for an African safari. To avoid the looming rainy season, I had to quickly make up my mind on who my traveling partner was going to be. Despite receiving some pretty appealing offers from friends, I think I made the right choice…my mother. I’m pretty sure she had an amazing time and I’m very sure I’m now the favorite child. Either way, it’s only fair to share some of my experiences with the masses, so…
I’d love to jump right into my safari experience but there’s no way to ignore the ridiculously long flight to South Africa. Despite how many episodes of Modern Family I watched (5), Sudoku puzzles I attempted (0 for 9), or terrible movies I tried to sit through (MIB 3, Rock of Ages, Man on a Ledge) I couldn’t put a dent in this 16-hour flight. My mom was uncomfortable, I was uncomfortable and the rest of the plane seemed to be equally uncomfortable as our ears were plagued with the never-ending sound of flight attendant call bells and groans from fellow passengers.
Miraculously, the minute we touched down it felt like everyone on the plane was reenergized. We put that long flight behind us and were ready to take on anything Johannesburg could throw our way. This lasted all of five minutes, when we realized the baggage handlers at the airport were on strike and there was no way of telling when we’d get our luggage. Thankfully, just a mere two hours later the conveyor belts started to move and my safari experience was ready to begin.
My accommodations were set at the Thorny Bush Game Lodge, located about 300 miles North East of Jo’Burg. Yes, that meant more traveling, but this was much different. My subsequent travels consisted of two connecting flights on tiny charter planes in-and-out of dirt paved village “airports” while flying over amazing landscapes and awe-inspiring panoramas. The fact that I could reach forward, tap our pilots on the shoulder and ask about some of the villages, mountain ranges and other scenes was already an incredible experience. Catching glimpses of animal herds in the distance and elephants washing at watering holes made me that much more excited to land and head into the wild.
The minute our four-seater plane landed at Thorny Bush, we were welcomed by Clement and “John the Best,” our respective guide and tracker for the next five days. We took our seats in the topless Land Cruiser Jeep and started to get the lay of the land from our local experts. The Lodge itself was a perfect mix of a luxurious design with an African outback look and feel. The stylish furniture screamed 5-Star Lodge while the wildlife running around actually screamed African safari. We arrived late (no) thanks to the airport strike and, after being greeted by the staff, were rushed to our rooms so we wouldn’t miss the upcoming safari drive.
We followed a very structured and intense schedule every day. Wake up call at 5:00am, tea and coffee at 5:30am, driving safari from 5:45–9:00am, breakfast from 9:30–11:00am, walking safari from 11:30am–1:30pm, lunch from 2:00-2:45pm, driving safari from 4:00–8:00pm, dinner from 8:00-9:30pm, drinks (if so desired) from 9:30pm on.
In writing this looks like a simple routine when in reality it was anything but that. Each day was filled with new sights, sounds, smells, and as anticipated, experiences. Each day was different, from our first safari drive where within minutes we caught our first close-up look at some of the more plentiful animals such as impalas, zebras and kudus, to the last night where our tracker (who spent 90% of each drive staring at the ground for footprints and clues) was poised to find the elusive leopard to complete our “Big Five” sightings.
That being said, one thing was constant: our reaction every time we’d spot and approach these fascinating animals in their natural habitat. Besides the safari drives, these landscapes are ultimately untouched. My mom and I were truly in the wild. There was something very humbling about the fact that the carefree giraffes we witnessed munching on some greens could easily be taken down at any point by some hungry lions. Or the fact that my mother was awestruck by the beauty of a cheetah lounging in the shade while simultaneously appalled by one feasting on a freshly hunted impala.
As far as our “Big Five” goes, we experienced lions lounging around resting up for a long night of hunting, herds of cape buffalo cooling off in the mud, a leopard hiding out in the bush sneakily evading our trackers’ flashlights, rhinos feeding and tending to their young and, of course, parades of elephants playing, feeding, washing and pretty much destroying any tree in their way.
Now that the trip is over, I can say without a shadow of doubt that my choice did not let me down and truly exceeded my expectations. Take my advice when I say GO ON SAFARI!
Thanks to MKTG INC, that’s one less item on my bucket list that I have to worry about. Now, back to work…
Behold! Texting just turned 20 years old—almost old enough to drink. ;-)
Software engineer Neil Papworth sent the first text on December 3rd, 1992, to Vodafone Director Richard Jarvis, who received it on a clunky Orbitel 901 cell phone. The message read “Merry Christmas.”
But at the ripe old age of 20, has texting reached its peak? Some industry insiders believe so, as more and more consumers use third-party messaging tools on smartphones.
But since smartphones only account for about half of all cell phones, texting is still incredibly popular, especially among teens. In the US, 75% of teens send an average of 60 texts a day. 60 texts! It’s their primary form of communication, surpassing phone calls, social networks and face-to-face conversations.
So let’s celebrate the text message, with a recap of its historical highlights. Some will make you smile, others will make you LOL.
Photo Credit: funkyspacemonkey.com
Just when we thought static print ads were taking a backseat to digital media, the two worlds collide (in a good way) in a Lexus 2013 ES campaign featured in Sports Illustrated.
Check out this YouTube video to experience how the Lexus model comes to life with the help of an innovative technology called CinePrint and an Apple iPad. By holding the iPad behind the magazine page and pressing play, the reader gets a sneak peek at new features as the car takes a spin, all synchronized to music. The ad’s messaging is enhanced and becomes all the more impactful, resulting in a surprising, memorable interaction between brand and consumer.
Imagine the possibilities of this technology for our activations. What would you do with CinePrint?
Written by: Jenny Artega