Archive for February, 2012

Totally Flawsome

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Screen shot 2012-02-29 at 5.01.34 PM

Photo credit: trendwatching.com

The aptly named Trendwatching.com is one of the best sites out there for identifying the latest marketing trends, especially in its series of monthly briefs. The latest dubs a new trend called FLAWSOME, in which brands publicly acknowledge their flaws. Despite the “cringeworthy” awkwardness of the name, Flawsome recognizes a brand’s ability to succeed in spite of, and sometimes due to (admitting) their flaws. Domino’s Pizza serves as the obvious example — here’s a brand that is willing to admit its mistakes in a public forum and acknowledge that changes need to be made (i.e. you’re right, our pizza does suck!). This can win major brownie points with consumers. While every brand may not take on Times Square as a source for displaying real-time feedback, this trend highlights the notion that a little humility can go a long way, even if it comes at the expense of your delivery boy (sorry Jose).

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Written by Stephanie Rudnick
Stephanie Rudnick

February 29th, 2012 at 7:27 pm

Introducing Nike+ Basketball

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Photo Credit: Nike, youtube.com

Photo Credit: Nike, youtube.com

Fresh off releasing the new Nike+ Fuelband which signaled a cross-category venture appealing to the techie (nerd) in all of us, Nike will be taking its Nike+ platform to the next level with a specific emphasis on basketball.  Nike+ Basketball
<a href=’http://www.youtube.com/watch?v=SCJNPd-HYiM’ >Introducing Nike+ Basketball</a>

Fresh off the release of the new Nike+ FuelBand, which signaled a multi-category venture appealing to the techie athlete in all of us, Nike will be taking its Nike+ platform to the next level with a specific emphasis on basketball. Nike+ Basketball was announced to the public earlier this week via a YouTube video featuring the NBA’s second most popular player, LeBron James (must.not.write.Jeremy.Lin.pun.here.). The platform includes a new line of kicks with pressure sensors placed throughout the soles to track “how high you jump, how quick you are, and how hard you play” (thanks, ‘Bron). At last there’s a tool that can help me prove to my friends my Linsane vertical (oops).

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Written by Stephanie Rudnick
Stephanie Rudnick

February 23rd, 2012 at 7:33 pm