Archive for March, 2012

Lollapalooza 2012: I Fink You Freeky and I Like You A Lot

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Photo Credit: ChicagoTribune.com

Photo Credit: ChicagoTribune.com

As a follow-up to Lollapalooza 2012’s ‘early bird’ ticket sale this past weekend (which sold out in 20 minutes), the festival launched a teaser campaign via digital screens at several iconic El stops in Chicago, featuring song lyrics from confirmed headliners at this year’s show.  Via the powers of online sleuthing and the folks at Wine and Pop, the lyrics have been traced back to four potential performers: Die Antwoord, The Weeknd, Justice, and Jack White.

The campaign from Lolla (and festival-promoters C3 Presents) not only takes the standard, web-based lineup release and flips it on its head, but it also provides an interactive and thought-provoking experience for consumers at some of the most iconic and high-traffic locations in Chicago.  While the full lineup won’t be released until April 11, this campaign helps bridge the gap from the pre-sale, while building buzz in an original and dare I say…freeky fashion.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 29th, 2012 at 6:44 pm

Lamest QR Code Ever?

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facebook-rooftop-qr-code

Photo credit: Techcrunch.com

There has been much debate over QR codes and how useful they actually are. Numerous blogs have been dedicated to this topic and some have even gone as far as to ask if the QR code is dead. Well, the folks at Facebook have decided that they aren’t quite done (yet). They recently painted a 42-foot wide QR code on the roof of their new mega office complex. When scanned, the code takes users to… a fan page for the code itself. AdWeek has summed it up pretty well, saying it “perfectly mirrors some of the underwhelming aspects of QR codes themselves.”

So what do we think? Is there still a use for QR codes in today’s marketing world or have they just become a way of “checking the box” to show that brands are utilizing current technology?

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Written by Peter McCutcheon
Peter McCutcheon

March 29th, 2012 at 11:00 am

Instagram for Android

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instagram

I’m a proud member of the Android Nation, but always feel the pang of app envy when it comes to Instagram .  It’s the first huge digital movement that I’ve been left out of, come to think of it.  And I’d be lying if I said I never considered buying an iPhone for the sole purpose of Instagram’ing.  Well, it looks like holding off on that purchase has paid off!  The Android launch date is still unannounced, but it’s really happening.  If you’re an Android user who wants to be the first to download the super app, sign up here.  I’ll see you in line!

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Written by ebertumen
ebertumen

March 27th, 2012 at 5:05 pm

Vend-A-Book

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NY-BN085_BOOK1_G_20120306200258

An odd, new, whirring machine that looks like something straight out of a steampunk novel has arrived at the Brooklyn Public Library.

But what is it? The Espresso Book Machine, of course, printing out books on demand. Could this be the future for print? If so, magazines, newspapers…you’re next.

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Written by Christopher Skinner
Christopher Skinner

March 27th, 2012 at 2:02 pm

Hipster Branding

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KFC

Photo credit: http://hipsterbranding.tumblr.com/

Hipsters are here and it doesn’t look like they’re going anywhere anytime soon. We’ve all seen hipster culture infiltrating our everyday lives – bike t-shirts, nautical-themed tattoos and birds on everything. So when is a mega brand going to take the leap and reinvent itself for this lucrative demographic? Designer Dave Spengeler has launched Hipster Branding Tumblr to give a few brands a head start.

I must admit that Gillette looks pretty classy with a straight razor logo, although I’m not sure it properly advertises their latest 35-blade creation. Helvetica might be the hip font needed to help bring Goldman Sachs back to prosperity. However, I think KFC’s logo begs a very important question: with his Ray-Ban Clubmaster eyeglass frames, skinny tie & mustache, was Colonel Sanders the original hipster?

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Written by Peter McCutcheon
Peter McCutcheon

March 25th, 2012 at 2:26 am

Dollar Shave Club: Our Blades Are…Great

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If there’s one phrase that annoys me more than any other, it has to be the often over-used and misappropriated: “in this economy”.  While the expression certainly has its place, it’s often used as a cop-out.  Sometimes all it takes is a little creativity and a strategic
Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month”.
Screen shot 2012-03-21 at 2.48.00 PM

Photo Credit: DollarShaveClub.com

If there’s one phrase that annoys me more than any other, it has to be the often over-used: “in this economy”.  While the expression certainly has its place given our current financial landscape, it has also seemingly translated into a mantra for the risk-averse.  When looking at how start-ups succeed within this risk-averse world, sometimes all it takes is a little creativity and a strategic framework for providing consumers with something they truly need.

Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month“.  As the campaign (and any scruff-faced man) will tell you, purchasing name-brand razors each month can run up quite a bill.  Not to mention that they’re usually protected by high-powered security at your local pharmacy, and purchasing one requires bolt-cutters, an employee escort and a call from the President.

At the heart of the campaign is a hilarious viral video, which plays on everything from unemployment to unnecessary shave-tech, to most of your hard-earned dollars going straight to Roger Federer’s pockets.  There’s even a Cornelius Vanderbilt reference for you history nerds out there.

In this economy, this is how it’s done.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 21st, 2012 at 8:14 pm

AdWeek’s Chat with Charlie

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ADWEEKCH

Photo credit: Adweek.com

Looks like the press just can’t get enough of our own Charlie Horsey. When industry rag AdWeek came by our New York headquarters a few weeks back, they stopped by the MKTG INC CEO’s office for an unscripted tete-a-tete. What’d those bigwigs talk about behind closed doors? Normally we’d have no idea, but this time the whole thing was caught on video so we know pretty much everything. Conversation topics ranged from how to define experiential marketing to how to structure a campaign to the newest tech gadget currently poised to take over the world. The AdWeek folks even got some expert advice on the best place to grab a drink in NY. (Hint: It’s very, very close to where this reporter is sitting right now. In a moment it might be even closer.) Have a look and a listen here.

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Written by Michelle Heller
Michelle Heller

March 20th, 2012 at 6:52 pm

Where’s the beef?

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barnivore

Is your beer vegan? Yes, it’s a real question. There’s even an online guide for it.

Find out exactly what’s in your favorite alcoholic beverage. And remember…just because your beer was green last weekend doesn’t make it vegetarian.

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Written by Christopher Skinner
Christopher Skinner

March 19th, 2012 at 4:43 pm

Posted in Daily Dose,Food,Spirits

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Southern Food Bracket

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Screen Shot 2012-03-15 at 6.20.40 PMPhoto credit: Gardenandgun.com

With all the madness surrounding college basketball right now, it’s easy to overlook the real competition at hand: The Southern Food Bracket, courtesy of Garden & Gun Magazine. This bracket has laid out some of the perennial heavyweights (Pulled Pork, Shrimp & Grits, Banana Pudding) alongside a few potential Cinderellas (Deviled Eggs, Beignets) for one delicious throwdown. While I found myself torn in a few situations (Collard Greens vs. Mac & Cheese is a first round match-up?!), I have confidence that Fried Chicken will reign as champion (as long as they remain academically eligible).

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Written by Peter McCutcheon
Peter McCutcheon

March 15th, 2012 at 6:44 pm

Live from SXSW: Homeless Hotspots

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Photo Credit: homelesshotspots.org

Photo Credit: homelesshotspots.org

Blogging to you all from the epicenter of hippies, nerds, and hobos, known to most as the SXSW Festival in Austin, Texas. While the first two groups often claim most of the attention during the festival, it was the homeless that became the center of a revolutionary and controversial marketing campaign from ad agency BBH Labs and Front Steps Shelter, a local non-profit. The campaign designated 14 local homeless people as 4G hotspots, along with a simplistic (and slightly offensive) t-shirt that read “I’m (Melvin), a 4G hotspot.” This bold initiative takes the age-old street newspaper vendor into the digital age, by providing a precious commodity to techies in Austin.  While the campaign will seemingly end amidst cries of exploitation when SXSW closes it’s doors, personally I’m just happy that Melvin let me get this post up in under four hours.  Take that nerds!

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Written by Stephanie Rudnick
Stephanie Rudnick

March 15th, 2012 at 2:14 am