Dollar Shave Club: Our Blades Are…Great

If there’s one phrase that annoys me more than any other, it has to be the often over-used and misappropriated: “in this economy”.  While the expression certainly has its place, it’s often used as a cop-out.  Sometimes all it takes is a little creativity and a strategic
Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month”.
Screen shot 2012-03-21 at 2.48.00 PM

Photo Credit: DollarShaveClub.com

If there’s one phrase that annoys me more than any other, it has to be the often over-used: “in this economy”.  While the expression certainly has its place given our current financial landscape, it has also seemingly translated into a mantra for the risk-averse.  When looking at how start-ups succeed within this risk-averse world, sometimes all it takes is a little creativity and a strategic framework for providing consumers with something they truly need.

Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month“.  As the campaign (and any scruff-faced man) will tell you, purchasing name-brand razors each month can run up quite a bill.  Not to mention that they’re usually protected by high-powered security at your local pharmacy, and purchasing one requires bolt-cutters, an employee escort and a call from the President.

At the heart of the campaign is a hilarious viral video, which plays on everything from unemployment to unnecessary shave-tech, to most of your hard-earned dollars going straight to Roger Federer’s pockets.  There’s even a Cornelius Vanderbilt reference for you history nerds out there.

In this economy, this is how it’s done.

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Written by Dan Rogers
Dan Rogers

March 21st, 2012 at 8:14 pm

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