Hipster Branding

KFC

Photo credit: http://hipsterbranding.tumblr.com/

Hipsters are here and it doesn’t look like they’re going anywhere anytime soon. We’ve all seen hipster culture infiltrating our everyday lives – bike t-shirts, nautical-themed tattoos and birds on everything. So when is a mega brand going to take the leap and reinvent itself for this lucrative demographic? Designer Dave Spengeler has launched Hipster Branding Tumblr to give a few brands a head start.

I must admit that Gillette looks pretty classy with a straight razor logo, although I’m not sure it properly advertises their latest 35-blade creation. Helvetica might be the hip font needed to help bring Goldman Sachs back to prosperity. However, I think KFC’s logo begs a very important question: with his Ray-Ban Clubmaster eyeglass frames, skinny tie & mustache, was Colonel Sanders the original hipster?

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Written by Peter McCutcheon
Peter McCutcheon

March 25th, 2012 at 2:26 am

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