Archive for March, 2012

For Your Viewing Pleasure

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nikebetterworld.com

nikebetterworld.com

From HD to 3D, in today’s television, visual experiences keep getting bigger and better, all in an effort to get onscreen images looking as close to real life as possible. That same visual aspiration of course holds true for website design.

These days, that aspiration takes the form of parallax scrolling, a term many people may have heard in the ‘80s in reference to video game design, is described by Webster’s dictionary as “a difference in apparent direction of an object as seen from two different points not on a straight line with the object.” What’s that mean? It’s simply the layering of graphics to create an illusion of dimension and 3D depth.

From subtle navigational purposes to enhanced creative design, parallax scrolling can help differentiate your website from the portfolio next door. It’s a fresh alternative to Flash and HTML. It’s a relatively easy tool that keeps users interactive and engaged.

Some of the largest and most visible companies are experimenting with parallax scrolling to create award-winning work — after all, what brand doesn’t want more interactivity and excitement for their online consumer?

Want some cool examples of parallax scrolling at its best? Check out these sites to experience the Web in a whole new way.

www.nikebetterworld.com

http://store.moodsofnorway.com/us/

http://www.smokeybones.com/

http://www.beautifulexplorer.com/main.html?skip=1

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Written by Admin
Admin

March 14th, 2012 at 3:18 pm

Oreo biscuits, anyone?

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Oreo

Did you know that MKTG’s New York office is housed in the former Nabisco Factory? It’s true. It’s also the birthplace of the Oreo Cookie, which recently celebrated its 100th birthday.

It’s no wonder we have great taste.

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Written by Christopher Skinner
Christopher Skinner

March 13th, 2012 at 10:23 am

Posted in Daily Dose,Food

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Dutch Mountain House

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Dutch Mountain House

Photo credit: Archdaily.com

After working on the House of Walker space in SoHo this holiday season, I’ve found myself obsessing over design details. For that reason, this incredible house, designed by Sanne Oomen, Thomas Dieben & Oscar Vos from denieuwegeneratie, brings me great joy. From a distance, it appears to be a simple structure of wood, glass & cement pushed into the side of a hill. As you get closer, however, you realize that the basic frame provides the perfect backdrop to highlight the extreme level of detail inside. This has helped me decide that I need three things in place before I’ll move into any house:

1. No less than one rocket ship in my dining room

2. A vintage car to hold cookbooks in my kitchen

3. All stairs must be made of skateboards

Simple enough, right?

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Written by Peter McCutcheon
Peter McCutcheon

March 8th, 2012 at 10:23 pm

Posted in Art,Daily Dose,Design

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March QCK3

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MKTGers — who in the heck are these crazy people, anyway? It’s a question that’s been posed many times over the years, and one that has as many answers as askers. In our new monthly feature we’ll select one lucky staff member among our proud herd, asking them three of the hardest-hitting, most thought-provoking questions we could conjure. Softballers we are not.

Our first meet-and-greet is Charlie DeCrescenzo, an assistant account executive in the New York office.

Meet the 'Stach-tastic Charlie D.

Meet the 'Stach-tastic Charlie D.

Q1. Who was your favorite superhero as a kid?
A: Batman. Just a normal billionaire who kicks butt.

Q2. What is the most exciting thing you’ve ever done?

A: Cliff-diving in the Thousand Islands.

Q3. What is the best part of your job at MKTG INC?

A: Talking about beach volleyball every day.

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Written by Admin
Admin

March 8th, 2012 at 12:13 pm

Posted in QCK3

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It’s Hip to Be Square

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square-ipad
Photo credit: Square

What’s the most annoying thing about New York taxis? No, it’s not the cabbie yammering away on his cell phone. It’s the Taxi TV yammering away on the screen in front of you.

That’s about to change, thanks to a new partnership between the Taxi and Limousine Commission and the mobile payment processor Square. Starting in the next few weeks, 30 of those TVs will be replaced by sleek, hip iPads, each one loaded with Square technology. Now cab customers can play taxi-themed games, get onscreen info about their location and route, and pay their fare at any point during their ride with a simple credit-card swipe and an onscreen signature. They can even choose to get their receipt via email or text.

The new system will speed up the payment process and lower credit-card fees for drivers. All while lowering the volume for riders.

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Written by Michelle Heller
Michelle Heller

March 7th, 2012 at 1:13 pm

Posted in Daily Dose

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App of the Month: Voxer Walkie Talkie

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photo credit: voxer.com

photo credit: voxer.com

Maybe it’s because texting can be annoying, especially when I’m multitasking or when I have my hands full. Or maybe it’s because I still miss my 2002 Nextel phone (there was nothing cooler than that chirping sound and you know it). Whatever the reason, I’m loving the Voxer Walkie Talkie app. It turns your smartphone into a smart walkie-talkie, so you can use it to bypass your friend’s rings and voicemail greetings and basically go straight to leaving a message. I use it when I’m meeting with people — it’s so much easier than texting my coordinates or calling and having an entire conversation about where I’m at. And one of Voxer’s coolest features is the group chat. With one touch of a button, you can send an audio, picture, location or text message to a whole group of friends. And since it’s integrated with Facebook, that group can even be a group of Facebook friends.

This last feature makes Voxer a tool that could be of great use at agencies such as ours. Imagine the convenience of sending out a quick audio message to your entire team of Brand Ambassadors and Managers. You can reach your whole group while you’re on the go — which I’m betting you often are. Plus, there’s an added bonus: It’s fun to use!

Voxer Walkie Talkie is free, and available in both the Android Market and the App Store, so everyone can play.

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Written by ebertumen
ebertumen

March 5th, 2012 at 3:21 pm

Posted in Have App It

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Fashion Forward Backward

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c6bae225e6964b08ab288010a9821fb4

I read an ad the other day that said, “New Yorkers aren’t better than anyone else. We just dress like it.” While that may be true, we New Yorkers certainly don’t dress in the way a magazine from 1893 predicted. They envisioned something quite different for 20th century fashion, let alone the 21st century. On one hand, they might seem ridiculous. On the other hand, how did we end up with spanks and hoodies instead? Fashion for thought…

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Written by Christopher Skinner
Christopher Skinner

March 2nd, 2012 at 8:26 pm

Posted in Daily Dose,Fashion

Cole Haan LunarGrand Wingtip

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Cole Haan LunarGrand Wingtip
Photo credit: Highsnobiety.com

In general, I’m skeptical of crossovers. In my opinion, those mini SUVs fall flat, all the Apatow boys should stick with comedies and I know none of us have forgiven Garth Brooks for that whole Chris Gaines stunt. So you can imagine how I felt when I heard that Cole Haan was combining their wingtips with one of my favorite Nike shoes of all time, the LunarTrainer. But the images finally came out and… I actually really like them. The classic Cole Haan wingtip upper gets a little bit of attitude from a low profile (yet brightly colored) Lunar sole. They release this weekend and I might have to head down to the Cole Haan store in SoHo to pick up a pair as I gear up for yet another wedding season. I know the prolonged photo shoots, awkward toasts and intense dance floor battles will all be much more enjoyable with a pair of Lunars on my side.

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Written by Peter McCutcheon
Peter McCutcheon

March 1st, 2012 at 4:02 pm

Posted in Daily Dose,Design,Fashion

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