Archive for April, 2012

Pinsanity – The NBA Joins Pinterest

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We love Pinterest. It’s fun. It’s engaging. It’s a great platform for companies to build relationships with consumers.  Since it’s launch in 2011, the site has gained a lot of traction – but primarily from women.

From trendy DIY projects to the latest in healthy recipes, pins are undeniably female focused. That is until today when the NBA decided to take its social media game to the next level.

The NBA has officially joined Pinterest. (www.mashable.com) Its profile devoted to two strategies: eCommerce and memorable NBA moments. Now fans have an opportunity to check out throwback apparel as well as relive the quirky storylines that make the NBA so interesting beyond what happens on the court.

Could the NBA’s new social media initiative create a novel demographic for the pinning world? Get your pointer fingers ready gentlemen; you’re about to enter a brand new ball game.

NBA Social Initiative

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Written by Admin
Admin

April 27th, 2012 at 7:04 pm

Posted in Social Media

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It’s Happy Hour on Twitter

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Tweet-a-Beer

Thanks to Tweet-a-Beer, you can do more than just send anyone a message over Twitter–now you can send a message…in a bottle!  By connecting your Twitter and PayPal accounts, this online networking app allows you to send beer money in $5 allotments.  Go ahead and send a nice cold one to friends, clients, and colleagues near and far.  Just add a reason, meeting place, or request for the jukebox.

Next round is on you!

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Written by Stephanie Rudnick
Stephanie Rudnick

April 26th, 2012 at 3:55 pm

That Can Be My Next Tweet: Nelson Cruz Is a Perfect Golden Bronze

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Screen shot 2012-04-18 at 5.17.55 PM

For when 140 characters is asking FAR too much…

…there’s That Can Be My Next Tweet. A new site that generates your next potential Tweet based on words or phrases you have used in the past. While the Tweets are usually gibberish, they can provide a bit of nonsensical humor, or they can make you look like you have a man crush on Texas Rangers OF Nelson Cruz (see above – they did seem to nail at least one point though #awesome).

I think it’s now safe to say that we’ve reached true rock bottom of interpersonal communication. It’s a sad day when Twitter provides TOO much freedom in the way of expression.

I will say, however, that it’d be nice to have a blog post generator that just combined random marketing terms to maximize hits.

Engagement. Consumer impressions. Social media. Flash mob.

FLASH MOB.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 19th, 2012 at 5:25 am

Words of Encouragement Before the Weekend

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I apologize I haven’t gotten this blog post out earlier. You see, I’m an Art Director and have quite a bit of projects on my plate. And I’m looking for motivation any place I can get it.

With the witty work from copywriters Will Benham and Chris Baker, I can do just that – find superlative encouragement to push through my work and have it on the client’s desk before lunchtime…. As soon as I stop playing around on their site.

http://goartdirectorgo.com/

Have an encouraging weekend!

Go Art Director Go

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Written by Admin
Admin

April 13th, 2012 at 8:29 pm

Posted in Experience

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How to #MakeItCount: Travel the World on Company Dime

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Picture 3

Photo Credit: Youtube.com

The newest viral video to take over the interwebs comes courtesy of filmmaker Casey Neistat, who was given an advance from Nike to create his own video interpretation of the recently launched Nike+ Fuelband and the corresponding tagline “Life Is a Sport, Make It Count.”

Neistat’s vision (which supposedly came as a surprise to Nike) was to use the advance to travel the world until the funds ran out, packing a lifetime’s worth of adventure into a 10-day expedition. The result is an inspiring 4.5-minute video journey across the globe, complete with motivational quotes from historical figures (and one of my favorites from Dr. Gonzo/Hunter S. himself).

While Neistat starts off the video with a cynical tone (“instead of making their movie…”), the end result is a viral phenomenon that perfectly aligns with Nike’s Make It Count slogan. The beauty of this video is in its subtlety; other than a quick unveiling of the Nike+ Fuelband at the beginning of the video, there are hardly any further references to the product or Nike brand. Instead, we’re immersed in a lifestyle that we all wish we could live, prompting feelings of envy for its creator.  Just think what you could have done with the time you’ve spent reading this verbose blog post….

While some will certainly argue that it’s much easier to “Make It Count” if someone else is footing the bill, the message remains the same whether referring to world travel, our relationships with each other, or, in Nike’s case, physical activity.

That said, if someone wants to pay for my trip around the world, I’ll be happy to make it count.

Your move, MKTG.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 12th, 2012 at 3:10 am

Skype Takes on Facebook, Twitter in New Ad Campaign

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skype_back_to_humanity_01 (1)While saying that technology has caused a dramatic shift in the way that we communicate isn’t exactly a groundbreaking social commentary, a tech-based company leading the charge ‘back to humanity’ certainly fits that bill. That’s exactly what Skype has set out to do in its latest ad campaign, which features less-than-subtle digs at social media outlets Facebook and Twitter via witty one-liners intended to position Skype as the truest form of online conversation.

While one could argue that only in-person conversation could truly bring us back to humanity, Skype bases its argument on the notion that it’s the only medium that allows for a full, face-to-face conversation.

“Apart from the outdoor ads, though, Skype will also be rolling out an online campaign over the next few months, with targeted banner ads and an application on Skype’s Facebook page for creating “Humoticons” — pictures of one’s actual smiley and/or frowny face to use in place of emoticons” (via Fast Company).

While I (like Larry David) am not a fan of the smiley face and certain other aspects of these abbreviated forms of communication, this campaign (and Skype’s product in general) ignores the essential question of whether or not people actually truly want to talk to each other anymore (don’t answer that, I just like to hear myself talk).

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Written by Stephanie Rudnick
Stephanie Rudnick

April 5th, 2012 at 12:17 am