Archive for April, 2012
We love Pinterest. It’s fun. It’s engaging. It’s a great platform for companies to build relationships with consumers. Since it’s launch in 2011, the site has gained a lot of traction – but primarily from women.
From trendy DIY projects to the latest in healthy recipes, pins are undeniably female focused. That is until today when the NBA decided to take its social media game to the next level.
The NBA has officially joined Pinterest. (www.mashable.com) Its profile devoted to two strategies: eCommerce and memorable NBA moments. Now fans have an opportunity to check out throwback apparel as well as relive the quirky storylines that make the NBA so interesting beyond what happens on the court.
Could the NBA’s new social media initiative create a novel demographic for the pinning world? Get your pointer fingers ready gentlemen; you’re about to enter a brand new ball game.
Photo credit: Ampmusicmarketing.com
Despite numerous re-branding attempts, it seems that MySpace just can’t figure out how to pull itself from the grave. We’ve all heard a million jokes at its expense, but at least one person is a bit nostalgic for the good ole MySpace days. Superstar DJ A-Trak (of “Barbra Streisand” fame) still thinks that MySpace was the best social media format we’ve seen for bands and artists in the music industry. He reminds us that MySpace single-handedly featured all of a band’s info (tour dates, songs, photos, blogging, fan questions, etc.), something that Facebook still hasn’t mastered. Plus remember those awesome GIF wallpapers that people had? “Compare that to Facebook where everybody has the same blue-grey theme that looks like the Post Office.” While he doesn’t necessarily want MySpace to come back, he issues a challenge to the tech/music world to come up with a medium that delivers “the full picture.”
To all the music fans out there… Are you nostalgic yet?
Thanks to Tweet-a-Beer, you can do more than just send anyone a message over Twitter–now you can send a message…in a bottle! By connecting your Twitter and PayPal accounts, this online networking app allows you to send beer money in $5 allotments. Go ahead and send a nice cold one to friends, clients, and colleagues near and far. Just add a reason, meeting place, or request for the jukebox.
Next round is on you!
At MKTG, we love Nike. Why? Because they’re innovative, like us. Our motto is “If the shoe doesn’t fit, change it.”
That’s exactly what Nike has done through the years. Here’s proof: Trendhunter’s list of Nike’s top 100 innovations.
Time to do some sole-searching.
For when 140 characters is asking FAR too much…
…there’s That Can Be My Next Tweet. A new site that generates your next potential Tweet based on words or phrases you have used in the past. While the Tweets are usually gibberish, they can provide a bit of nonsensical humor, or they can make you look like you have a man crush on Texas Rangers OF Nelson Cruz (see above – they did seem to nail at least one point though #awesome).
I think it’s now safe to say that we’ve reached true rock bottom of interpersonal communication. It’s a sad day when Twitter provides TOO much freedom in the way of expression.
I will say, however, that it’d be nice to have a blog post generator that just combined random marketing terms to maximize hits.
Engagement. Consumer impressions. Social media. Flash mob.
Happy belated 4sqDay, MKTG. Yesterday was 4/16, and 4 SQUARED equals 16 (duh!). Nerdy naming tactics aside, it was a big day for the king of check-in apps. Users who checked in anywhere yesterday were rewarded with the 4sqDay 2012 badge (above), as well as the following message:
In 2010, foursquare fans declared April 16 4sqDay (4/4^2 – nerds after our own heart!). Two years and two billion check-ins later, you’re still why we get out of bed each day. Thanks to all 20 million of you for making us part of your lives. Happy 4sqDay!
That’s 20 million users and 2 billion check-ins. Happy 4sqDay indeed!
What if Twitter had existed during the Victorian Age? Would our tweets have been more grammatically correct?
Hard to say, but your Twitter feed might have looked something like this: the Twittertape Machine, the astounding device that will print a copy of all your tweets without ink or a computer. Just hook it up to an Ethernet cord and it will check for your tweets every 30 seconds.
You know you want one.
I apologize I haven’t gotten this blog post out earlier. You see, I’m an Art Director and have quite a bit of projects on my plate. And I’m looking for motivation any place I can get it.
With the witty work from copywriters Will Benham and Chris Baker, I can do just that – find superlative encouragement to push through my work and have it on the client’s desk before lunchtime…. As soon as I stop playing around on their site.
Have an encouraging weekend!
Photo credit: DAWGSNIGHTLIFE.com
What’s spiced and bold and black all over? Captain Morgan Black Spiced Rum, that’s what. This new spiced dark rum with a 94.6 proof has the masculinity of a whisky but the drinkability of Captain Morgan Original Spiced Rum. It’s a darker, bolder kind of rum, one that deserves a darker, bolder kind of party. A party that invites you to STEP INTO THE BLACK.
For our “Step into the Black” events, key influencers and industry members in Captain Morgan markets across the nation received mysterious invitations to an undisclosed location. The only request was to wear all black and the only clue was the simple question, “Are you ready to step into the black?” The actual location was revealed just hours before the event.
Upon arrival, guests entered a dark room adorned with black skulls and lit only by candles. Then a large screen lit the room, giving those in attendance a sneak peak into the bold world of Captain Morgan Black Spiced Rum through a video called “Secret Passage,” directed by Oscar winner Mark Forster (Quantum of Solace, Finding Neverland and Monster’s Ball).
After the video screening, guests were welcomed by a Captain Morgan specialist or a local celebrity MC, while Morganettes in dark, edgy uniforms served neat samples of the Captain’s new concoction. Guests were then mentored in Black Spiced Rum’s color, aroma, flavor and finish. Afterwards, DJs spun bold tunes as bartenders added a bit more mystery and theater by serving their specialty cocktails with dry ice.
Before leaving, guests could add their own messages to an attention-grabbbing graffiti wall tagged by a local artist. Pictures taken in front of the wall were branded and printed on-site by Morganettes, allowing guests to bring the bold with them.
The newest viral video to take over the interwebs comes courtesy of filmmaker Casey Neistat, who was given an advance from Nike to create his own video interpretation of the recently launched Nike+ Fuelband and the corresponding tagline “Life Is a Sport, Make It Count.”
Neistat’s vision (which supposedly came as a surprise to Nike) was to use the advance to travel the world until the funds ran out, packing a lifetime’s worth of adventure into a 10-day expedition. The result is an inspiring 4.5-minute video journey across the globe, complete with motivational quotes from historical figures (and one of my favorites from Dr. Gonzo/Hunter S. himself).
While Neistat starts off the video with a cynical tone (“instead of making their movie…”), the end result is a viral phenomenon that perfectly aligns with Nike’s Make It Count slogan. The beauty of this video is in its subtlety; other than a quick unveiling of the Nike+ Fuelband at the beginning of the video, there are hardly any further references to the product or Nike brand. Instead, we’re immersed in a lifestyle that we all wish we could live, prompting feelings of envy for its creator. Just think what you could have done with the time you’ve spent reading this verbose blog post….
While some will certainly argue that it’s much easier to “Make It Count” if someone else is footing the bill, the message remains the same whether referring to world travel, our relationships with each other, or, in Nike’s case, physical activity.
That said, if someone wants to pay for my trip around the world, I’ll be happy to make it count.
Your move, MKTG.