Archive for April, 2012

We Made the Cover!

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Photo credit: Event Marketer

Hey, so, just out of curiosity, have you seen the most recent issue of Event Marketer? Just askin’. Because the EM cover this month is about a little program we know called FedEx + Me, developed by none other than MKTG INC. Read the glowing profile here. And don’t worry, we won’t let it go to our heads.

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Written by Michelle Heller
Michelle Heller

April 11th, 2012 at 9:30 pm

Posted in MKTG INC in the Press

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The Talking Dead

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Dead Social Logo with icon

Can you imagine coming back from the grave to haunt your friends on Facebook and Twitter? Now you can, thanks to DeadSocial, a tool that allows you to create scheduled messages that are distributed across your social networks after your death.

No metaphysical skills required.

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Written by Christopher Skinner
Christopher Skinner

April 9th, 2012 at 3:55 pm

30 Years of 23

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Photo credit: Highsnobiety.com

Michael Jordan x Sneakers x (My) Size 13 x UNC Basketball x Whoa.

Now who’s got $4,000 that I can borrow?

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Written by Peter McCutcheon
Peter McCutcheon

April 6th, 2012 at 6:05 am

Skype Takes on Facebook, Twitter in New Ad Campaign

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skype_back_to_humanity_01 (1)While saying that technology has caused a dramatic shift in the way that we communicate isn’t exactly a groundbreaking social commentary, a tech-based company leading the charge ‘back to humanity’ certainly fits that bill. That’s exactly what Skype has set out to do in its latest ad campaign, which features less-than-subtle digs at social media outlets Facebook and Twitter via witty one-liners intended to position Skype as the truest form of online conversation.

While one could argue that only in-person conversation could truly bring us back to humanity, Skype bases its argument on the notion that it’s the only medium that allows for a full, face-to-face conversation.

“Apart from the outdoor ads, though, Skype will also be rolling out an online campaign over the next few months, with targeted banner ads and an application on Skype’s Facebook page for creating “Humoticons” — pictures of one’s actual smiley and/or frowny face to use in place of emoticons” (via Fast Company).

While I (like Larry David) am not a fan of the smiley face and certain other aspects of these abbreviated forms of communication, this campaign (and Skype’s product in general) ignores the essential question of whether or not people actually truly want to talk to each other anymore (don’t answer that, I just like to hear myself talk).

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Written by Stephanie Rudnick
Stephanie Rudnick

April 5th, 2012 at 12:17 am

Are You Ready for Some Football Shopping?

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Photo credit: Racked NY

Today the NFL arrives in Manhattan! And through its new partnership with MKTG INC, we’re pleased to be a big part of the whole shebang. The NFL Shop at Draft is the league’s first-ever pop-up, a 10,000-square-foot space offering new and limited-edition jerseys, caps, toys — even toasters — representing all 32 clubs. Names like Nike, New Era and Wilson will be in stock, and commissioner Roger Goodell will be working as a store employee on opening day.

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Written by Michelle Heller
Michelle Heller

April 2nd, 2012 at 4:21 pm