Step into the Black with Captain Morgan

CM Step Into the Black-Athens

Photo credit:

What’s spiced and bold and black all over? Captain Morgan Black Spiced Rum, that’s what. This new spiced dark rum with a 94.6 proof has the masculinity of a whisky but the drinkability of Captain Morgan Original Spiced Rum. It’s a darker, bolder kind of rum, one that deserves a darker, bolder kind of party. A party that invites you to STEP INTO THE BLACK.

For our “Step into the Black” events, key influencers and industry members in Captain Morgan markets across the nation received mysterious invitations to an undisclosed location. The only request was to wear all black and the only clue was the simple question, “Are you ready to step into the black?” The actual location was revealed just hours before the event.

Upon arrival, guests entered a dark room adorned with black skulls and lit only by candles. Then a large screen lit the room, giving those in attendance a sneak peak into the bold world of Captain Morgan Black Spiced Rum through a video called “Secret Passage,” directed by Oscar winner Mark Forster (Quantum of Solace, Finding Neverland and Monster’s Ball).

After the video screening, guests were welcomed by a Captain Morgan specialist or a local celebrity MC, while Morganettes in dark, edgy uniforms served neat samples of the Captain’s new concoction. Guests were then mentored in Black Spiced Rum’s color, aroma, flavor and finish. Afterwards, DJs spun bold tunes as bartenders added a bit more mystery and theater by serving their specialty cocktails with dry ice.

Before leaving, guests could add their own messages to an attention-grabbbing graffiti wall tagged by a local artist. Pictures taken in front of the wall were branded and printed on-site by Morganettes, allowing guests to bring the bold with them.

Share Button

Written by LP Steele
LP Steele

April 13th, 2012 at 8:14 pm

without comments