Archive for May, 2012
Photo credit: OMA.eu
Kanye West recently premiered his short film Cruel Summer at the Cannes Film Festival. We all know it wouldn’t be Kanye if he didn’t go big, so his creative team Donda hooked up with design firm OMA to create a giant outdoor pyramid theater fitted with seven cinema-size screens.
The pyramid was located on Palm Beach and the canopy was raised to provide a breathtaking view of the Mediterranean. Guests walked to the pyramid via a red carpet that widened into flooring for the 200 seat auditorium. Once inside, moviegoers watched the film that was actually shot with a custom seven-camera rig.
Kanye’s concerts have been known to feature crazy sets, so I wonder if his next tour will incorporate the pyramid in some way? I bet Daft Punk would have something to say about that…
Those that know me as more than just a humble blogger know that I have some major man-love for Paul Simon. As probably my favorite artist of all-time, he introduced me to a less disposable generation of music at an early age with albums like Rhythm of the Saints and Graceland.
The latter not only remains the gold standard for Simon’s career, but also symbolizes an early effort to connect different parts of the world. Introducing Americans to South African sounds in the midst of apartheid, Paul Simon became the ultimate musical connector far before the dawn of social media and Zuckerberg. 25 years later Graceland is still lauded as one of the greatest recordings of all time, and is set to re-release to a market and world that is more connected than ever.
To coincide with the 25th anniversary and the album’s re-release, Sony Legacy (in partnership with Sneak Attack Media) set out to develop a campaign to reach a younger demographic and introduce the album to the new, digital-centric generation. This led them to the world of Instagram and the creation of the #Graceland25 contest (launches today), which tasks fans with using this hashtag to share photos of a recent journey on any of the major social media sites for a chance to win prizes. The campaign will also feature an interactive tour of the making of the album on Sony Legacy’s Facebook page. If that wasn’t enough to get the younger folks engaged, the campaign also went straight to the heart of the Beliebers and tasked popular indie rock groups (hello hipsters) with recording and posting covers of the classic album.
#Graceland25 showcases a clear and simple strategy that is worth acknowledging: promote using channels that are relevant to your audience, while remaining authentic to what made you successful in the first place. Anyone that has listened to Graceland knows that travel and discovery serve as the central themes of the album, which aligns perfectly with the upcoming Instagram promotion. It’s also a testament to the album that these messages are just as relevant today as they were 25 years ago, which to me is the ultimate sign of great music.
I wonder how ‘Call me Maybe’ will be remembered in 25 years…
Photo Credit: Charles Masters
While America has a long cocktail culture to be proud of, they have also long battled with a reputation for overly sweet drinks. The British, The Aussie (mine included) and European palates have often commented on the cloying drinks in the US.
So it’s with great interest and anticipation that I’ve watched the groundswell behind Savory Cocktails. It started a few years ago with a move back to the classics. Manhattans, Old Fashioneds and other boozy concoctions became an everyday call.
Cocktails are rapidly becoming more nuanced as old recipes and techniques are uncovered; they are moving away from sugar and becoming more balanced. Balance is not a science, but basic parameters apply – not too sweet, not too sour, and not too hot from the alcohol.
Recently I’ve noticed vinegar popping up on cocktail menus across the city. Saxon & Parole, Peels and Frankies 570 all offer vinegar spiked drinks. Non-alcoholic versions are also showing their head, notably at Pok Pok Wing on the Lower East Side who offer a range of delicious Thai fruit vinegars topped with Soda.
Vinegar is popular for a couple of reasons – the acid lengthens and enhances the flavors of the cocktail while balancing out the sweetness. It’s cost effective as you use so little and its stable; it’ll never really go off and doesn’t need to be freshly produced each day.
When you see vinegar drink pop up on a menu at your local bar, try it – your palate might just like it.
RECIPE: Honey Som Fizz
1.5 oz. Bulleit Bourbon
.5 oz. Som (Pok Pok Honey)
.75 oz. lemon juice
.25 oz. gum syrup
Shake all ingredients with ice. Pour into old-fashioned glass on rocks and top with soda water
Photo Credit: eventmarketer.com
A football game in the middle of Times Square? You betcha! On April 27, NIKE’s Broadway Bowl created major buzz as viewers experienced a five-on-five flag football game in the busiest, most vibrant area in New York City. With big players such as Mark Sanchez of the NY Jets (pun intended!) on the field, it’s no wonder Event Marketer deemed the NFL celebration as the featured Draft Choice. To find out who won and got to take home very first Broadway Bowl trophy, check out the full article here.
500 votes, 23 finalists and 4 quarterly meetings have all led up to the 1st Annual MKTG INC RWRDS Ceremony. On May 17th, MKTG INC rolled out its first (figurative) red carpet, popped champagne, and employees from all over the world dialed in to hear which one of their team members would be rewarded. The event kicked off with a video starring our very own Charlie Horsey outlining his three steps for “how to go places”:
1) Do Good Work
2) Get Noticed
3) Have an Experience on MKTG INC’s Dime
…Follow these steps and you’ll go places!
The MKTG INC RWRDS program is designed for employees to recognize and nominate fellow team members for their outstanding work at MKTG INC each quarter. The nominees each quarter are then eligible to win an International or Domestic Experience on the company’s dime. Now that you’ve been served with the fundamentals on going places, take note and maybe next year you’ll see your name on the list below (drum roll please):
Domestic winners chosen by the company: Jen Stencil, Derek Cummings, Melissa Atwood and Tim Mohr
International winners chosen by the company: Javier Cubria and Elaine Deakers
CEO’s Choice Domestic: Marissa Stawasz
CEO’s Choice International: Paulette Yarosz
Congrats to all the winners and happy traveling!
The 12th Annual BET Awards don’t kick off until July 1st, but people are already talking about the launch of a new interactive app, which will allow fans to start interacting with the ceremony in June. According to Mashable, the app features “gaming elements tied to voting for the award show’s nominees or predicting the order of the performers” along with “a clickable timeline of the BET Awards, in-depth artist profiles, curated tweets and videos.”
Award show apps are nothing new, but as they become more popular, we start to wonder what’s next. These apps are typically designed to interact with fans at home, but how do brands engage guests at the actual event beyond the existing social media outlets (Facebook, twitter, foursquare, etc.)? Can brands provide worthwhile content that enhances (rather than distracts from) the experience?
After a successful launch in 2011, the 2012 BET Awards will feature a “social media lounge,” where guests can hang out and post/tweet/brag about the event. This makes sense at an event full of television breaks & sponsored lounges, but what about at a shorter experiential event with limited time for personal interaction? This is the challenge brands will face as they look to capitalize on the new mobile landscape and extend the reach of their events in creative ways.
Photo Credit: jeffbullas.com
Every wonder why users are getting tired of reading Facebook and Twitter status’ and resort to pinning their lives away? So did MKTG INC’s Susan Liao, who really pin-points the amazing appeal of the ever-growing social media giant named Pinterest in MediaPost Communications. We highly recommend checking it out–after all, she is the VP of Digital Solutions.
After previous efforts from NIKE Football (not that football) it should come as no surprise to see a star-studded, powerful commercial from the brand that brought us the ‘Write the Future‘ campaign and an epic, Guy Ritchie-directed, first-person adventure dubbed ‘Take it to the Next Level.’
Their latest effort entitled “My Time is Now,” features yet another all star player cast of Cristiano Ronaldo, Franck Ribery, Neymar, Chicharito, and many more, including a cameo from one LeBron James. It’s the world’s game people, you should know these names…
What is different about this video however, is that it has nine hidden ‘tunnels’ buried within playback of the file. When prompted, clicking these links transports you to an alternate space, where you can train to look like Ronaldo (if you’re into that sort of thing), explore NIKE’s latest boots, grab a tour of Barcelona’s training grounds or even give yourself a Mario Balotelli-like mohawk in the NIKE Barber Shop. The best tunnel of all comes with the appearance of the Mercurial Vapor VIII, which connects speed with speed by channeling 1993 and bringing you straight into a Sonic the Hedgehog/NIKE video game. Time wasters, you’re welcome.
By taking a relatively static and impersonal form of content delivery and bringing the user into the experience, NIKE has pushed forward to a new level of interactivity which can only enhance the viewer’s connection to the brand. Not to mention the clip ends with Ronaldo in a hilariously small shirt. You know…if you’re into that sort of thing.
Photo Credit: Facebook.com/Zuck
Last week was a big week for Facebook. After years of speculation and hype, the company went public, raising more than $16 billion with a value of $104 billion.
As Zuckerberg rang to NASDAQ bell on Friday morning, he and hundreds of employees and investors became extremely wealthy – millions and billions wealthy. According to luxury car dealerships and real estate agents, purchases have increased in the past few months, many paying with cash.
Just when it seemed the week couldn’t get more exciting, Mark Zuckerberg changed his Facebook relationship to “Married” on Saturday. Guests were invited to their Palo Alto home on Saturday for his longtime girlfriend’s graduation party and were surprised with a wedding ceremony.
If VH1’s Best Week Ever was still on air, I think we’d have a winner…
Photo Credit: Jason Bache
TREND ALERT: Gen Yers are taking advantage of “Hotel Mom” now more than ever before. To find out tips on how to market boomerangers and their parents (and do it right), read what MKTG INC’s President & CEO Charlie Horsey has to say in this week’s B-2-C here. This may hit close to home…