Archive for May, 2012

These are the Days of Miracle and Wonder

without comments

Photo Credit: mashable.com

Photo Credit: Graceland25.com

Those that know me as more than just a humble blogger know that I have some major man-love for Paul Simon.  As probably my favorite artist of all-time, he introduced me to a less disposable generation of music at an early age with albums like Rhythm of the Saints and Graceland.

The latter not only remains the gold standard for Simon’s career, but also symbolizes an early effort to connect different parts of the world. Introducing Americans to South African sounds in the midst of apartheid, Paul Simon became the ultimate musical connector far before the dawn of social media and Zuckerberg.  25 years later Graceland is still lauded as one of the greatest recordings of all time, and is set to re-release to a market and world that is more connected than ever.

To coincide with the 25th anniversary and the album’s re-release, Sony Legacy (in partnership with Sneak Attack Media) set out to develop a campaign to reach a younger demographic and introduce the album to the new, digital-centric generation.  This led them to the world of Instagram and the creation of the #Graceland25 contest (launches today), which tasks fans with using this hashtag to share photos of a recent journey on any of the major social media sites for a chance to win prizes.  The campaign will also feature an interactive tour of the making of the album on Sony Legacy’s Facebook page.  If that wasn’t enough to get the younger folks engaged, the campaign also went straight to the heart of the Beliebers and tasked popular indie rock groups (hello hipsters) with recording and posting covers of the classic album.

#Graceland25 showcases a clear and simple strategy that is worth acknowledging: promote using channels that are relevant to your audience, while remaining authentic to what made you successful in the first place.  Anyone that has listened to Graceland knows that travel and discovery serve as the central themes of the album, which aligns perfectly with the upcoming Instagram promotion.  It’s also a testament to the album that these messages are just as relevant today as they were 25 years ago, which to me is the ultimate sign of great music.

I wonder how ‘Call me Maybe’ will be remembered in 25 years…

Source: mashable.com

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

May 30th, 2012 at 6:27 pm

MKTG INC in Event Marketer

without comments

KB_BUZZ0515_nike_440x300Photo Credit: eventmarketer.com

A football game in the middle of Times Square?  You betcha!  On April 27, NIKE’s Broadway Bowl created major buzz as viewers experienced a five-on-five flag football game in the busiest, most vibrant area in New York City.  With big players such as Mark Sanchez of the NY Jets (pun intended!) on the field, it’s no wonder Event Marketer deemed the NFL celebration as the featured Draft Choice.  To find out who won and got to take home very first Broadway Bowl trophy, check out the full article here.

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

May 29th, 2012 at 4:32 pm

MKTG INC RWRDS CEREMONY

without comments

RWRDS500 votes, 23 finalists and 4 quarterly meetings have all led up to the 1st Annual MKTG INC RWRDS Ceremony.  On May 17th, MKTG INC rolled out its first (figurative) red carpet, popped champagne, and employees from all over the world dialed in to hear which one of their team members would be rewarded.  The event kicked off with a video starring our very own Charlie Horsey outlining his three steps for “how to go places”:

1) Do Good Work

2) Get Noticed

3) Have an Experience on MKTG INC’s Dime

…Follow these steps and you’ll go places!

The MKTG INC RWRDS program is designed for employees to recognize and nominate fellow team members for their outstanding work at MKTG INC each quarter. The nominees each quarter are then eligible to win an International or Domestic Experience on the company’s dime. Now that you’ve been served with the fundamentals on going places, take note and maybe next year you’ll see your name on the list below (drum roll please):

Domestic winners chosen by the company: Jen Stencil, Derek Cummings, Melissa Atwood and Tim Mohr

International winners chosen by the company: Javier Cubria and Elaine Deakers

CEO’s Choice Domestic: Marissa Stawasz

CEO’s Choice International: Paulette Yarosz

Congrats to all the winners and happy traveling!

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

May 24th, 2012 at 9:56 pm

Posted in Experience

Very Pinteresting…

without comments

pinterest-logoPhoto Credit: jeffbullas.com

Every wonder why users are getting tired of reading Facebook and Twitter status’ and resort to pinning their lives away? So did MKTG INC’s Susan Liao, who really pin-points the amazing appeal of the ever-growing social media giant named Pinterest in MediaPost Communications. We highly recommend checking it out–after all, she is the VP of Digital Solutions.

(Duh…Pinning!)

Share Button

NIKE Football Gets Tunnel Vision

without comments

Screen shot 2012-05-23 at 2.00.06 PM

After previous efforts from NIKE Football (not that football) it should come as no surprise to see a star-studded, powerful commercial from the brand that brought us the ‘Write the Future‘ campaign and an epic, Guy Ritchie-directed, first-person adventure dubbed ‘Take it to the Next Level.’

Their latest effort entitled “My Time is Now,” features yet another all star player cast of Cristiano Ronaldo, Franck Ribery, Neymar, Chicharito, and many more, including a cameo from one LeBron James.  It’s the world’s game people, you should know these names…

What is different about this video however, is that it has nine hidden ‘tunnels’ buried within playback of the file.  When prompted, clicking these links transports you to an alternate space, where you can train to look like Ronaldo (if you’re into that sort of thing), explore NIKE’s latest boots, grab a tour of Barcelona’s training grounds or even give yourself a Mario Balotelli-like mohawk in the NIKE Barber Shop.  The best tunnel of all comes with the appearance of the Mercurial Vapor VIII, which connects speed with speed by channeling 1993 and bringing you straight into a Sonic the Hedgehog/NIKE video game.  Time wasters, you’re welcome.

By taking a relatively static and impersonal form of content delivery and bringing the user into the experience, NIKE has pushed forward to a new level of interactivity which can only enhance the viewer’s connection to the brand.  Not to mention the clip ends with Ronaldo in a hilariously small shirt.  You know…if you’re into that sort of thing.

Happy digging.

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

May 23rd, 2012 at 6:15 pm

An IPO, a Billionaire, and a Surprise Wedding

without comments

Zuckerwedding

Photo Credit: Facebook.com/Zuck

Last week was a big week for Facebook. After years of speculation and hype, the company went public, raising more than $16 billion with a value of $104 billion.

As Zuckerberg rang to NASDAQ bell on Friday morning, he and hundreds of employees and investors became extremely wealthy – millions and billions wealthy.  According to luxury car dealerships and real estate agents, purchases have increased in the past few months, many paying with cash.

Just when it seemed the week couldn’t get more exciting, Mark Zuckerberg changed his Facebook relationship to “Married” on Saturday. Guests were invited to their Palo Alto home on Saturday for his longtime girlfriend’s graduation party and were surprised with a wedding ceremony.

If VH1’s Best Week Ever was still on air, I think we’d have a winner…

Share Button

Written by Admin
Admin

May 22nd, 2012 at 7:24 pm

Boomerangers Are Back

without comments

Photo-Credit-Jason-BachePhoto Credit: Jason Bache

TREND ALERT: Gen Yers are taking advantage of “Hotel Mom” now more than ever before.  To find out tips on how to market boomerangers and their parents (and do it right), read what MKTG INC’s President & CEO Charlie Horsey has to say in this week’s B-2-C here.  This may hit close to home…

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

May 22nd, 2012 at 6:55 pm

Fill Up Your Cup

without comments

It’s Friday and it’s certainly happy hour somewhere. So when you find yourself ponied up to a bar, check out the new Guinness campaign  – just order a pint! Hot from BBDO New York, there’s now a whole new way to have fun with QR codes with the Guinness Glass. When the dark beer is filled to the top, the code becomes visible. Scan the QR code and unlock promotions as well as access to a number of social media goodies. Guiness QR Glass

Have a nice weekend and bottoms up!

Share Button

Written by Admin
Admin

May 18th, 2012 at 10:01 pm

Posted in Experience

Tagged with , ,

Vinylphiles Unite!

without comments

Screen shot 2012-05-16 at 11.26.11 AM

Photo Credit: TheSpace.org

John Peel, the late, legendary British DJ of pirate-radio fame, has had his 25,000+ record collection transformed into an online, interactive museum that showcases an eclectic tour through the history of modern music. As the longest-standing DJ of the original BBC Radio 1, Peel is often cited as one of the most influential and progressive DJs to ever grace the airwaves. The website also showcases photos, videos and live sessions, and will be unveiling the first 100 albums of each letter in the collection each week from May 1st – October 1st. (A, B and C have already been released.)

The website marks the latest creative attempt to connect the physical to the digital, a concept that’s at the forefront for a vinyl industry trying to survive in an increasingly digital world, where instant (and mobile) gratification is king. Playback for the albums links to various streaming sites like Spotify, which bridges the generational gap and connects albums from as early as the 1950s to the Internet’s most recent musical hub.

As someone who still clings to his turntable with aspirations of becoming a vinyl snob, here’s hoping that creative ventures like these, along with free digital downloads and cheeky iPhone apps, is enough to keep my growing vinyl collection more relevant than my HD DVDs.

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

May 16th, 2012 at 4:47 pm

Posted in Daily Dose,Discovery

Tagged with

Lessons From Chevy on Designing for Millennials

without comments

Chevrolet Concept Blog

It seems as though every brand is trying to find a way to engage with millennials and attract the next generation of brand loyalists. Can you blame them?

One of the mistakes brands are making is creating a more youthful, less expensive version of a current product. Chevy is taking a different approach by spending millions on learning exactly what a millennial wants in a car. And while other age groups might seek youth, millennials are looking for a sophisticated, mature product. In fact, they actually want to appear older than they are.

After much research and numerous focus groups and prospective concepts, the automaker has chosen two to debut to the public. While the stereotypical millennial might be excited by the new design, Chevy is also targeting the parents. Learn more about Chevy’s strategy at Fast Company.

What do you think of Chevy’s new designs?

Share Button

Written by Admin
Admin

May 15th, 2012 at 4:28 pm

Posted in Daily Dose,Design

Tagged with