Kanye West’s Seven Screen Pyramid at Cannes

7S Pavilion Cannes Cruel Summer Screening 4_ Philippe Ruault_big

Photo credit: OMA.eu

Kanye West recently premiered his short film Cruel Summer at the Cannes Film Festival. We all know it wouldn’t be Kanye if he didn’t go big, so his creative team Donda hooked up with design firm OMA to create a giant outdoor pyramid theater fitted with seven cinema-size screens.

The pyramid was located on Palm Beach and the canopy was raised to provide a breathtaking view of the Mediterranean. Guests walked to the pyramid via a red carpet that widened into flooring for the 200 seat auditorium. Once inside, moviegoers watched the film that was actually shot with a custom seven-camera rig.

Kanye’s concerts have been known to feature crazy sets, so I wonder if his next tour will incorporate the pyramid in some way? I bet Daft Punk would have something to say about that…

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Written by Peter McCutcheon
Peter McCutcheon

May 31st, 2012 at 2:48 pm

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