Archive for May, 2012

Pheel the Moment

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Screen shot 2012-05-09 at 5.30.58 PMIn the latest attempt to infiltrate and brand the way that social media users share content, Kraft recently launched a Facebook app around Philadelphia Cream Cheese entitled “Pheel the Moment“.  The app allows users to organize their Facebook photos into one streaming video collection of travel memories, inappropriate bar celebrations, and POV pictures girls take at the beach with only their legs showing (we get it…you’re there).

While the name may be a bit cheesy (pun intended), the app takes a page out of the new Facebook Timeline  in creating a more streamlined social media experience for sharing content.  Sorting through the clutter of apps on Facebook can prove to be disconcerting, but the ones that succeed do so by focusing on enhancing an existing behavior of its users.  Given that photo uploading is one of the most commonly used features of Facebook (i.e. “You’ve been tagged in 67 photos!”), this app seems to fit the bill.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 9th, 2012 at 10:17 pm

Social Media Still Struggling for Marketing Dollars

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Photo Credit: Mashable

A few years ago, social media was facing an uphill battle defending its ROI. Today, the conversation has changed – marketers get it.

In fact, according to a Forrester study, 92 percent of CMOs and VPs surveyed, believed social media has profoundly changed how brands and consumers communicate. That’s a good thing, right?

While the hill might not be as steep, social media is still fighting for a seat at the marketing budget table.  According to the study, only 49 percent of brands are fully integrating social media into their marketing strategies. Marketers are excited about the possibilities, but unsure how to capitalize on the budget spend.

Only time will tell, but the brands that decide to pass on social – have a good chance of being left out of the conversation.

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Written by Admin
Admin

May 8th, 2012 at 4:22 pm

The World Without: 1 Ambitious Harvard Grad

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Screen shot 2012-05-02 at 4.05.57 PM

Photo Credit: Fast Company

It’s a difficult task to quantify the affect that industry leaders have on the world, but Forbes Brazil recently set out to do just that.

“In a campaign created by Ogilvy Brazil, faceless portraits of Mark Zuckerberg, Bill Gates, Richard Branson and others are seen alongside rudimentary (nonsensical, really) infographics where the contributions of each are presented as losses to society.” (via Fast Company)

While some could argue that someone would have filled the void eventually should these characters not existed, it’s an interesting look into just how greatly they have affected the world.  Zuckerberg’s contributions to the world clearly go far beyond the financial realm, connecting approximately 845 million people across the world, and (perhaps, more shockingly) allegedly informing 300,000 people that they were being cheated on via his often-intrusive website.  Blissful ignorance, anyone?

(Not mentioned: the thousands of app requests from that kid you never talked to in high school.)

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Written by Stephanie Rudnick
Stephanie Rudnick

May 2nd, 2012 at 10:00 pm

Posted in Daily Dose

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Fab is the new Black

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Photo Credit: http://fabisthenewblack.com/

Photo Credit: http://fabisthenewblack.com/

When you look up ‘trendsetter’ in the dictionary, there should be a picture of MKTG INC‘s own Danielle Stefanuk.  It’s no wonder why this fashionista was chosen to share her top ten staples in Maria Orozova’s oh-so-chic blog on fashion, travel, cuisine, and all things fabulous! To make sure you’re up to speed on the latest trends, be sure to check out Danielle’s picks here.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 2nd, 2012 at 7:44 pm

Posted in Fashion,Food,Trends of the Trade

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MKTG Digital Goes Pop in This Month’s DM News

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AdobePhoto credit: DMNews.com

These days, MKTG staffers are really “popping up” everywhere! Most recently in the May issue of Direct Marketing News, which looks at recent developments in pop-ups — specifically digital developments. And who better to lend some digital insight than our own VP of digital solutions, Susan Liao? Read what Susan has to say about how technology is pushing the pop-up envelope here.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 1st, 2012 at 4:20 pm