Archive for June, 2012

Pop Ups That Really Pop

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PopUp2Photo Credit: Ric Edwards

Can you imagine sitting in chair that looks like a spinning top? How about being surrounded by 30 male models dressed in designer suits while getting a complimentary shoe shine? Thanks to the Herman Miller Pop Up Shop in SoHo and the MR PORTER Pop Up Shop in Meatpacking, I was able to experience both.

The Herman Miller Pop Up Shop, which is open until July 1, features luxuriously detailed furniture vignettes throughout the 6,000 square-foot space.  Located at 68 Wooster Street (between Spring and Broome), the shop tells stories of the past and present while inspiring professional designers, consumers, and commercial users.

Through furnishings for the home, office and exterior spaces, the Herman Miller collection reintroduces familiar classics and forgotten masterpieces to a new generation of design lovers. As Design Director George Nelson envisioned in 1952, Herman Miller’s collection should be “the continuing creation of a permanent collection designed to meet fully the requirement for modern living.” If you want to experience the timelessness of the collection first hand, I suggest getting out there this weekend and seeing it for yourself!

After getting dizzy in Herman Miller’s iconic Magis Spun chair, I headed over to the MR PORTER Pop Up Shop at 72 Gansevoort Street, which brought the online menswear destination to life in partnership with USA network’s show, Suits. The store, titled “Suits & Style,” closed on June 17 and had the feel of a masculine, metropolitan lounge.

MR PORTER brought their online experience to the store with large interactive touch-screen monitors that allowed you to play around and create your own looks–what’s the harm in virtually trying on $2,000 cufflinks? Just in case you were in the mood to splurge, your order could be processed right there in the store for delivery. If that wasn’t enough to spark your interest, there was personal grooming services provided by Aesop (and a free java bar!).

It’s safe to say that no matter who you are, the MR PORTER Pop Up Shop would have ‘suited’ you.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 28th, 2012 at 6:46 pm

Fast Food Transparency: A Scary Thought

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Photo Credit: Youtube.com

Photo Credit: Youtube.com

Ever wonder why your Big Mac doesn’t look like the ones in the commercial?

Courtesy of a video campaign from McDonalds Canada we now see the shocking revelation that the prep work for the star actors in McDonald’s commercials is a bit more extensive than the amount of effort that 16 year-old puts in for your drive-thru order (gasp!).

All kidding aside, the campaign which is dubbed “Our Food. Your Questions” marks an interesting effort in transparency for a company and industry whose production secrets have created less than stellar brand associations in the past (see: Fast Food Nation, Super Size Me).  The ‘we have nothing to hide’ positioning of the campaign seems vaguely familiar to the honesty in Domino’s ‘Pizza Turnaround‘, though it would be blasphemous to question the actual ingredients/production value of the hallowed Big Mac.  While that may be the question most would ask in a call for true transparency, I’ll submit that sometimes it’s best to not know how the sausage is made.

I’ll take knowing what’s in the special sauce instead.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 27th, 2012 at 10:39 pm

Charlie Horsey Gives His Expert Opinion on Gen-Yers in Fast Company

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inline-you-are-not-special-graduatesPhoto Credit: Flickr user Max Elman

If you think you’re special, think again! In today’s Fast Company, MKTG INC’s President & CEO Charlie Horsey gives his expert opinion on how Gen-Yers can (and should) improve in the “real world.”  He suggests delivering your authentic best to the workplace and truly enjoying the ride along the way.  After all, we know a phony when we see one…

Be sure to read the full article here and discover how enriching your life will ultimately make you a better employee.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 27th, 2012 at 5:35 pm

A Celebration of Sport

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MAKE THE RULESPhoto Credit: Rob Lotzko

On Saturday, June 23rd over 2,000 people came over to Pier 46 on the WSH to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. In New York, our day’s activities were comprised of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.
Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes which aren’t even released in stores yet by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.
All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

On Saturday, June 23rd, over 2,000 people came over to Pier 46 on NYC’s West Side Highway to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. The day’s activities consisted of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.

Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes, which aren’t even released in stores yet, by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.

All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

Written by: Jennifer Blank, MKTG INC

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Written by Admin
Admin

June 27th, 2012 at 2:41 pm

A Picture is Worth 23 Chromosomes…

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Is it possible to make your art anymore personal? DNA11 thinks so.
The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. Maybe you aren’t interested in your genome being displayed, but what about your pets? DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences.
This isn’t your $25 stock image from Ikea though. A personalized DNA11 print might cost cost anywhere from $100-$1000. A custom DNA waterfall went for $25,000.
So what do you think? Will you let them prick your finger?

061812-DNA-PAINTING-029edit-660x440Photo Credit: Wired.com

Is it possible to make art anymore personal? DNA11 thinks so.

The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences. It doesn’t get anymore personal than this.

Don’t expect IKEA prices as this isn’t stock imagery.  A personalized DNA11 print might cost cost anywhere from $100-$1000. A custom DNA waterfall went for $25,000.

So what do you think? Will you let them prick your finger?

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Written by Admin
Admin

June 26th, 2012 at 6:09 pm

Will Mobile Ads Compromise the User Experience?

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Mobile AdPhoto Credit: William Hook

Mobile phone use has become pervasive in our lives – there are now 5.3 billion mobile subscribers worldwide, with a recent study showing that 3 out of 5 U.S. smartphone users do not go longer than one hour without using their phones. So, it only makes sense that advertisers are taking note and looking to connect with consumers in the places they spend the most time.

With that in mind, all of the major players are taking steps to beef up their offerings in hopes of cracking the promising mobile market. Both Facebook and Twitter have seen their mobile ad revenue surpass their web offerings. Following suit, LinkedIn recently announced that it too will soon begin to offer more mobile advertising opportunities.

At the end of the day, advertisers and Web giants alike recognize the need to sell more targeted and effective ads, and mobile is a prime opportunity to do just that. But, since mobile displays offer such a limited amount of space, the challenge becomes integrating ads in a way that doesn’t compromise the user experience.

A great example of this is Twitter’s “Quick Bar,” launched last year, which hovered at the top of screens to prominently display sponsored placements. However, after strong user complaints, this feature was quickly removed. This March, Twitter announced it would again enable mobile Promoted Tweets, but these would remain in feed and only where relevant, an obvious move to compromise with users. In a similar stroke, Facebook is now offering Sponsored Stories for mobile, which enables advertisers to place content in users’ news feeds. The social network will have to walk a fine line between inundating users and creating ROI for advertisers.

As the pressure to monetize mobile apps increases, it will be interesting to see how platforms maintain a quality experience lest they begin to lose users by cluttering interfaces.

Written by: Kristen Winzent, MKTG INC

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June 26th, 2012 at 12:56 pm

Shield Your Eyes NBA Purists…Moneyball is Coming to the League

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Photo Credit: FastCompany

Photo Credit: FastCompany

By now most casual sports fans know the story of Moneyball and the Oakland Athletics thanks to Brad Pitt, Jonah Hill and another ‘didn’t do the book justice’ effort from Hollywood.  While many would argue that baseball is prime for such an analytical system due to the increasingly large number of statistical averages used to place value on a player, other sports are beginning to follow this data-driven trend.

Enter SportVU systems.  A company whose technology was originally created to track missiles, now has its place inside various NBA arenas, capturing the tiniest of movements from some of the world’s best athletes.

“SportVU can tell you not just Kevin Durant’s shooting average, but his shooting average after dribbling one vs two times, or his shooting average with a defender three feet away vs five feet away. SportVU can actually consider both factors at once, plus take into account who passed him the ball, how many minutes he’d been on the court and how many miles he’d run that game already.” (via FastCompany)

The concept of data-driven performance analysis isn’t entirely foreign to the non-baseball world, as some of the top soccer clubs have begun utilizing GPS-based performance tracking in their training sessions, though these systems are not permitted for use during game play under FIFA regulations.  This type of analysis not only allows clubs to better understand and improve player performance, but might also serve to reduce the number of player injuries and burnout as well.

The digital industry continues to provide innovations that change the way we think about the world around us, and the hallowed ground of sports should not be exempt from such changes.  While sports may induce a certain unparalleled nostalgia that causes a hesitancy to view the game in a different way, the revolutions in technology have given us access to a whole new world of information that we would be foolish to ignore.  While this new analysis may not incorporate Moneyball’s emphasis on financial efficiency just yet, the similarities are found in an ability to challenge and re-invent pre-existing norms on the way that player performance is gauged.

Call me crazy but I’m looking forward to a day when we don’t see players evaluated by ‘moxie’ or having the ‘it’ factor.

I’m sure LeBron is as well.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 20th, 2012 at 2:53 pm

Build Your Brand By Not Talking About It… huh?

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londol-olympics-coca-colaPhoto Credit: FastCompany.com

We sometimes talk about brands as though their brand equity can be bought and sold. Recently WPP valued Apple at $183 billion where as Omnicom Interbrand valued the company at $33 billion. McDonalds placed second in one and first in the other. Let’s agree on one thing – these reports do nothing for how a consumer perceives a brand or have the brand does overall in building a strong following.

In a recent Fast Company article by Brian Millar, a strategy director at Sense Worldwide, he gave brands some unusual advice. When building your brand, stop talking about your brand!

For example, when was the last time Apple did a pure brand ad? 15 years ago? Instead the company positions the products as the heroes.

On the flip side, Coca-Cola, after years of focusing on brand building, the company lost touch with what consumers were actually drinking. The company has refocused their effort on design and increased their value.

Millar dares brands to stop talking about themselves for a month. Is this silent treatment a good idea? Check out the full article here.

I encourage you to check out the full article here. We sometimes talk about brands as though their value can be bought and sold. Recently WPP valued Apple at $183 billion where Omnicom Interbrand valued the company at $33 billion. If anything constructive comes out of these reports, one thing is that these valuations mean nothing to how well the brand is perceived by consumers.
An interesting Fast Company article by Brian Millar, a strategy director at Sense Worldwide, gave brands some good advice. When building your brand, stop talking about your brand!
For example, when was the last time Apple did a pure brand ad? 15 years ago? The company began positioning products as the heroes.
Or look at Coca-Cola, after years of focusing on brand building, the company lost touch with what consumers were actually drinking. The company has refocused that effort and increased their value.
I encourage you to check out the full article here.
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Written by Admin
Admin

June 19th, 2012 at 7:00 pm

5 Simple and Successful Retail Strategies

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Nike Bowery StadiumPhoto credit: dmnews.com

Brands, listen up! Are you trying to figure out how to maximize consumer retail experiences? Look no further–MKTG INC’s Charlie Horsey gives five “Sweet Summer Retail Strategies” in Direct Marketing News’ Direct by Design Blog that will ensure the success of your retail (and summer vacation, too!).

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Written by Stephanie Rudnick
Stephanie Rudnick

June 18th, 2012 at 1:56 pm

15 Seconds of Fame

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Screen Shot 2012-06-14 at 9.11.17 AMPhoto Credit: Viddy.com

Marketers continue to discover how consumer social media sites and services benefit brand communication and amplification. It is almost impossible to think about not “Liking” your favorite brand on Facebook or following a celebrity on Twitter.  While Facebook and Twitter are staples in the digital marketer’s toolkit, additional apps and networks are emerging as contenders. One of these is Instagram, which, in less than two years, has added more than 40 million users worldwide with 58 photos uploaded every second.

What makes apps like Instagram so popular is the ability to engage with the photos either through commenting or liking. In fact, every second users perform 575 likes and 81 comments. The increased engagement factor has made brands take notice and develop their own Instagram strategy. Photos and video are an easy way to share snapshots of a brands culture and livelihood. For example, Tiffany & Co. is giving fans a behind scenes look at how their jewelry is made including the tools, techniques, and people involved. Inside access is key for encouraging fans to come back, week after week.

While online photo sharing isn’t new, the elements of mobile and social are reintroducing photo and video services as hot new brand tactics. It is natural that video is the next to get a makeover…

Viddy, the Instagram of video is considered to be the next breakout star. With over 27 million unique users and Mark Zuckerberg as a registered user, the app is making video fun and social. Users capture video and add one-click filters and effects before sharing with friends through Facebook, Twitter, Foursquare and YouTube. The app lets users discover content by including a view of trending, popular and new videos.

Much like Instagram, Viddy currently has a library of effects, which it calls Production Packs, and includes music that is automatically added to the video during the upload process. Future enhancements include the opportunity for celebrities, movie studios and music artists to create premium production packs for consumers to purchase.

What makes the app creative is the 15-second limit. By forcing users to select only the best 15 seconds, you don’t have to worry about sitting through a five-minute video on your mobile device. Brands have an opportunity to create informal videos that can tease a new product or event and share among their loyal social media followers.

Whether it is a behind-the-scene video or a short customer testimonial, video is engaging and traditionally has a higher click-through rate. The sky is the limit in how brands can leverage their original mobile videos, in addition to encouraging their customers create their own.

One piece of advice for brands exploring photo and video strategies is – remember that consumers want an inside scoop. They feel a sense of brand pride when they receive a video walkthrough of a new office or the first glimpse of new product packaging.

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Written by Admin
Admin

June 14th, 2012 at 4:14 pm