Gold Fronts: Team USA Gets Final Send-off at Nike World Basketball Festival 2012

Photo Credit: SLAM

Photo Credit: SLAM

As their final home-cooked tune-up before heading overseas to prepare for the 2012 Olympic Summer Games, the USA Men’s and Women’s Basketball teams took part in a hoops-centric celebration known as the Nike World Basketball Festival in Washington, DC.  As a follow up the 2010 celebration in New York City, MKTG INC once again had a hand in celebrating the game’s finest ballers from around the world.

The events kicked off on July 13th in front of the U.S. Capitol, where Team USA posed for an official photo shoot prior to the weekend’s festivities.  MKTG INC was responsible for finding and selecting the venue as well as overall management of the shoot.

Nearby at the D.C. Armory, Nike, MKTG INC and others were busy converting a former Military training facility into a full-fledged basketball mecca.  In addition to the hardwood, a Nike+ area was created on-site to allow consumers to trial and showcase the revolutionary Nike Hyperdunk+, while the Jordan brand offered a chance to create and share your very own Jumpman photo.

Both the Men’s and Women’s USA teams got things rolling on-court with intrasquad scrimmages on Saturday morning, with Jay Bilas providing color commentary throughout. The City Challenge was up next, which featured teams from all of the major cities in a battle for territorial bragging rights.  To cap off the night, we celebrated local talent with an amazing performance by the Howard University drumline, into a 4 song set from Wale.  In case you’re wondering, yes, he still has his Nike boots.

On Sunday the Armory played host to the Global Challenge, which featured the top high-school players from around the world on the court, and a who’s who of college coaches in the stands.  Once the champ was crowned, it was time for the Nike+ Dunk Contest on Sunday night, where this happened.

The final event day on Monday saw things come full-circle on-court with a series of youth and community skills clinics.  From Team USA to youth clinics in three days, the 2012 Nike World Basketball Festival celebrated the game for all ages in a fitting send-off for Dream Team 2.0 to try and live up to their name in London.

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July 23rd, 2012 at 5:22 pm

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