Showing Our Colors!

DiageoPridePhoto Credit: Alredo Montes

On June 24, MKTG INC partnered with the DIAGEO Rainbow Network for the New York Pride Parade. The Rainbow Network, DIAGEO’s LGBT Employee Resource Group, was represented with over 150 marchers, a float (designed by MKTG INC) and a double decker Evita bus (Diageo is a proud supporter of Evita, the Musical).

Beautiful silver painted models danced in the streets and shook up rainbow confetti cocktails for the crowd. Diageo and MKTG INC staff took control of the confetti cannons, showering the thousands of people lining the streets and EVERYONE danced until it hurt.

For the Rainbow Network team there was a lot to celebrate. Diageo’s key brands like Ketel One, Tanqueray and BV Wines continue to invest in LGBT media and nightlife sending positive LGBT messages into mainstream culture.  Diageo also sponsors non-profit organizations like GLAAD, HRC, Out & Equal and the Stonewall Community Foundation.

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Written by clyon

July 2nd, 2012 at 3:40 pm

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