Move Over Millennials

Most of us are still amazed with how much we can do with technology these days. Whether it is paying for Starbucks with your iPhone or adjusting the temperature of your house from any Internet-connected device, screens of any size are changing how we interact with what is around us.
For the children born in the last three to five years, they will never remember a world without a mobile phone or a touchscreen of some sort. Welcome “Generation Screen,” the generation that is always connected and served information on displays everywhere around them. Are you ready?
Not even the largest companies are taking this as seriously as they need to. According to IAB, only 45% of Fortune 500 companies have a mobile optimized site.
Read the full article on AdAge.

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Photo Credit: kiddytrack.com

Most of us are still amazed with how much we can do with technology these days. Whether it is paying for Starbucks with your iPhone or adjusting the temperature of your house from any connected device, screens of many sizes are changing how we interact with the world around us.

Welcome “Generation Screen,” the generation that will never remember a world without Internet connectivity and touchscreen interfaces. While this generation is only three to five years old now, they will be the audience brands will cater to in the not far future. Are brands ready for this?

The truth is, many aren’t ready. Not even the largest companies are taking this as seriously as they need to, as IAB recently found that only 45% of Fortune 500 companies have a mobile-optimized site.

Read more on AdAge.

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Written by Admin Setup
Admin Setup

August 14th, 2012 at 5:29 pm

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