Archive for September, 2012
The Seattle Seahawks’ CenturyLink Field is world-famous for its passionate fans and loud-as-heck crowds, and nowhere is that more evident than in the thunderous, all-aluminum north section of the stadium. They call it the Hawks Nest, and it is one noisy nest. To mark the Seahawks’ home opener this year, Nike — which just announced its partnership as the NFL’s exclusive apparel and jersey supplier — asked us to help them pull a few stunts. Or one, to be exact. Our giant (11,700 square feet), jersey-shaped fabric stunt covered the whole nest just before kickoff and took 30 people to staff. Those squawking hawks went wild for it.
The Seattle Seahawks’ CenturyLink Field is world-famous for its passionate fans and loud-as-heck crowds, and nowhere is that more evident than in the thunderous, all-aluminum north section of the stadium. They call it the Hawks Nest, and it is one noisy nest.
To mark the Seahawks’ home opener this year, Nike — which just announced its partnership as the NFL’s exclusive apparel and jersey supplier — asked us to help them pull a few stunts. Or one, to be exact. Our giant (11,700 square feet), jersey-shaped fabric stunt covered the whole nest just before kickoff and took 30 people to staff. Those squawking hawks went wild for it.
Photo credit: DonkeyHotey
Everybody knows the Obama campaign are masters at leveraging the awesome might of social media — but what’s that got to do with us mere brand marketers, you might ask. Our own Digital VP Susan Liao says it’s got a lot to do with us — and has some tips for how brands can learn from ye olde donkey/pachyderm dance. Hint: Hiring a Facebook co-founder can’t hurt.
Have a look at her piece in the latest Social Media Monthly — and retweet it, of course. Your president would.
A few weeks ago, I posted a story about Beck releasing his latest album exclusively as sheet music. To hear it, someone has to play it. And depending on who’s playing it, the songs could sound completely different each and every time.
Now, debut solo artist Gwilym Gold has released a “constantly-evolving” album that changes slightly with every listen. But unlike Beck’s DIY approach, you don’t have to actually play music to enjoy it.
All you have to do is listen to it more than once. The songs change on their own, made possible by software—The Bronze app—created by Gold himself. The app works by remixing the songs each time, while adding new sounds that are generated by the program.
Just don’t get too attached to any one version.
Photo credit: brackishbowties.com
If you’re anything like me, you’re (almost done) wrapping up a pretty aggressive wedding season. By now I can almost predict the readings, my knees hate me for getting “a little softer now” too many times, and I’ve spent a small fortune on dry cleaning. I also haven’t been to a wedding outside of the South in a few years, where bow ties are the only thing more competitive than the bouquet toss. I personally have a few cherished ones from my late grandfather, some timeless thrift store buys from North Carolina, and a few new additions (including a gingham seersucker gem) that help me stay on top of my game.
But I just discovered Brackish Bow Ties, handmade from turkey or pheasant feathers. These are totally unique while still maintaining that classic look that has made the bow tie a staple in southern fashion. These certainly aren’t for everyone, but if you’re willing to wear pink paisley (like I saw last weekend), I’m betting you don’t have a problem with feathers. These guys certainly take peacocking to a whole new level…
Either way, I’m glad someone came up with such a good looking update to a classic. In a category filled with the same old skinny ties, workwear and plaid, it’s good to see some honest creativity out there. I should mention I have a birthday coming up soon, so anyone looking for last minute gift ideas…
Combining technology from different generations seems like a dangerous proposition. From VHS to Blu-Ray, 8-Tracks to iPods, Atari to PS3, in most cases there’s a pretty clear reason why we’ve left the past behind.
However, a few out-of-date devices possess a certain nostalgia within the minds of consumers, maybe none moreso than the oft-romanticized Polaroid camera. Before the days of Instagram and turning every picture into a Sepia-toned masterpiece to seem artistic, the Polaroid served to provide the instant gratification that defines our greedy nature as consumers.
With that in mind, the folks at The Impossible Project have brought two worlds together by combining the analog functionality of the Polaroid, with the ever-increasing digital power of the iPhone to create the ‘Impossible Instant Lab‘. The Instant Lab allows you to transform your digital iPhone images into real-life photographs in a matter of seconds. While it currently exists as a prototype, the Instant Lab has already garnered almost twice their original $250k fundraising goal on kickstarter.com, along with glowing reviews from the likes of Engadget, CNET, psfk and many more.
Grab your DeLorean and donate people…but let’s leave the 8 Track players where they belong.
Photo Credit: www.trendland.com
The success of New York City’s High Line park (just a block away from our New York office!) spurs a new initiative called the Lowline. Currently, the Lowline is still in proposal phase and has collected over $150,000 through Kickstarter. The Lowline will be the world’s first underground park and will transform an abandoned New York City trolley terminal in the Lower East Side into a green space. New technologies such as “remote skylights,” which will concentrate natural sunlight from the street level and redistribute the light underground, will be used to support plant life in the Lowline. The Lowline Organization and Columbia University Graduate School of Architecture, Planning, and Preservation (GSAPP) partnered with Audi of America to create the “Imagining The Lowline” exhibit to contextualize the Lowline, help New Yorkers understand the technology needed to bring the park to life and the benefits it will bring to our community.
Unfortunately, the creation of the Lowline isn’t exactly a walk in the park…
Photo Credit: impressapenguin.com
Job searches can be stressful, boring and pretty sterile, even in creative industries. Thanks to Impress a Penguin, this is no longer the case. It seems like Penguin Press wants the process to be as delightful, original and exciting as the books they publish. A sequence of illustrated gifs invites you to “impress” the company with what you have to offer–whether it be your resume or your tumblr page. Don’t miss the example from one very “impressive” and successful job applicant at the end of the series.
On September 11, 2012 I had the honor of sharing the day with a family who lost a loved one in the line of duty during the terrorist attacks 11 years ago. The emotional experience was spent with a member of the New York City Fire Department who lost his father on that fateful day.
Yesterday morning, we went to the firehouse his father worked in where uniformed members provided breakfast and held an intimate ceremony for the family. Between moments of silence, I observed pictures and plaques on the walls of all the fallen members of the firehouse. It was inspiring to meet the men who worked with his father and spent seven months after the attacks looking to recover the remains of all 343 FDNY members who were killed. They shared stories that brought him back to life for a moment as the son pictured his father doing what he has now dedicated his life to.
After leaving the firehouse, we headed over to the World Trade Center to listen to the FDNY Pipe Band pay a tribute to all of those who were lost. Watching the sunset on the Freedom Tower while hearing “Amazing Grace” playing on the bag pipes is a moment I will remember for the rest of my life. The band, which consists only of Fire Department members, is celebrating its 50th Anniversary this year.
In the past 50 years, mainly due to 9/11, the band has played more line of duty funerals than all other pipe bands combined. The majority of members lived through the attacks and spent their days after 9/11 going from funeral to funeral to give their brothers a proper send off. While observing the pride and honor on their faces standing outside of the memorial last night, it was evident why the FDNY is coined “New York’s Bravest.”
If you haven’t had the chance to visit the 9/11 Memorial, I highly recommend you do so–you may even get your photos featured on their new Pinterest page. We will always appreciate the first responders for their commitment to protect and serve, but more importantly, we will never forget…
Did you know Kellogg’s Corn Flakes are made with only four ingredients? It’s true but, like myself, most consumers have no clue. Kellogg’s new campaign plans to change that perception with a marketing effort aimed at bringing back the Kellogg’s staples—Corn Flakes, Rice Krispies and Raisin Bran—all cereals made with very basic ingredients.
Touting “from seed to spoon,” Kellogg’s is riding the trend of consumers looking for simplicity in ingredients and how foods are made.
Who knew Rice Krispies could make all those sounds with so few ingredients?
Photographer and Writer: Alfredo Montes
We kicked off FNO with a stop at the Target pop-up store, which was around the corner from the MKTG INC Headquarters at Highline Studios. They did a great job transforming the space into small storefronts. The highlight for Ric and I was the Odin for Target men’s clothing line that is going to be a huge success. For those unfamiliar with Odin, it is in my opinion one of the best men’s clothing retailers in New York City. In addition to Odin they also had a coffee shop and tableware section with some great stuff. Ross Mathews of the Tonight Show with Jay Leno made a brief cameo (homie is not camera shy in the least) while a DJ kept the crowd entertained. Of course it wouldn’t be FNO without buying something. The Target pop-up had a ton of registers ready for consumers to walk away with some new goodies.
After Target we made our way down to SoHo and quickly found out the recipe for FNO at small boutique shops. Music + booze + security = FNO. Now music can come in two forms; a DJ or a live act. Cole Haan and Camper held it down with dope DJ’s while adidas employed a super hot chick to stand behind some CDJ’s and press some buttons – I refuse to call her a DJ but I will call her hott with two T’s. The highlight musically came from the G-Star store and a band called Lake Street Dive. The singer has some serious soul and an amazing voice. Peep this video to see for yourself.
Overall, FNO was a great time. We tried to get into the GQ pop-up without success but that is ok because we got an awesome photo of the exterior window. While I didn’t see a lot buying taking place, I do believe FNO was successful in helping certain fashion brands reach a wider audience that could turn into sales down the road.