Snap, Crackle & Pure


Did you know Kellogg’s Corn Flakes are made with only four ingredients? It’s true but, like myself, most consumers have no clue. Kellogg’s new campaign plans to change that perception with a marketing effort aimed at bringing back the Kellogg’s staples—Corn Flakes, Rice Krispies and Raisin Bran—all cereals made with very basic ingredients.

Touting “from seed to spoon,” Kellogg’s is riding the trend of consumers looking for simplicity in ingredients and how foods are made.

Who knew Rice Krispies could make all those sounds with so few ingredients?

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Written by Christopher Skinner
Christopher Skinner

September 10th, 2012 at 2:47 pm

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