Archive for October, 2012
Each Sunday, MetLife Stadium plays host to the defending World Champion New York Giants (or…the Jets). On October 23rd, with the help of MKTG INC, Nike and the NFL, the Stadium provided 275 women with a chance to take the field of champions (and also the Jets) to participate in an exclusive, football-inspired Nike Training Club workout. With a cameo by Giants Defensive End Osi Umenyiora and NTC Master Trainers Marie Purvis and Alex Molden leading the 40 minute workout, the worlds of Women’s Training and Football combined for a full-on stadium takeover.
From receiving free Nike and NFL gear in the Visitor’s Locker Room, to a player-like, fog machine-induced entrance to the field projected onto MetLife Stadium’s massive jumbotrons, attendees were given a glimpse into a day in the life of some of the game’s greatest stars. The experience also featured various football drills, including the opportunity to kick a field goal where this humble Buffalo Bills fan split the uprights and exorcised the demons of Scott Norwood vs. the Giants in 1991.
Rest easy Bills fans (all 6 of you), the curse has now been lifted.
Exorcising a demon #counts.
Photo Credit: news.sportslogos.net
As we have become an increasingly football-crazed (intoxicated?) nation, you’ll forgive our youngest citizens if they are puzzled when you tell them baseball was once our National Pastime. The long season, frequent breaks in gameplay and tendency to cling to history seem to turn off many young fans as our attention spans grow ever shorter.
But this year baseball has given us a postseason that’s been long on drama. From the end of southern hospitality (still too soon for some of us) to high stakes quadruple headers (a good time to have the MLB At Bat app at work) to A-Rod pulling down more phone numbers than hits (no comment), we’ve been treated to three great weeks of Postseason baseball already and the World Series hasn’t even started.
With that, here are three great reasons to tune in when the Fall Classic kicks off tonight in San Francisco:
1) Parity Rules. Unlike the NFL and college football, where the same teams seem to rule year in and year out, baseball has seen 8 different teams win the big one in 10 years, and no team has gone back to back since the Evil Empire rattled off three straight from 1998-2000.
2) Marquee talent all around. In one series we will see this year’s Triple Crown winner (Miguel Cabrera), arguably the best pitcher in baseball (Justin Verlander), one of the best catchers in the game (Buster Posey) and a sorcerer. These guys are good.
3) It’s been there vs. done that: while this Giants team won the title just two years ago, the Detroit roster features a number of players who remember the sting of falling to the Cardinals in 2006. The Giants think they are on the verge of earning Dynasty consideration, but the Tigers won’t forget what it feels like to come up short.
Prediction time. There’s something funny going on with the Giants: this is a team that lost their closer (Brian Wilson, surgery) and best hitter (Melky Cabrera, cheating) and still found a way to come back from a 3-1 deficit in the NLCS (and did it in a downpour that had an eerie ‘Shawshank’ look to it by the end). But all good things must come to an end; the Tigers have set their suddenly unstoppable rotation and rested the big bats; it will be close, but look for the Tigers to take it in 7.
It seems like Kickstarter campaigns became all the rage in record time, even in our go-go-go digital world. You can start a campaign to gather funds to make a movie or go on tour with your band. Heck, you can start a Kickstarter campaign for just about anything, as this site proves.
So what Kickstarter campaigns are going on in your neighborhood? Yes, there’s an app for that. In fact, there’s a whole website for that. Why waste your money on just anything when you can pick and choose the things you want to waste it on? Ah, the wonders of technology!
Photo Credit: thesavoia.com
I’ll be honest – there aren’t many things I find very exciting in the world of sports, especially NOT in the genre of college football. However, while browsing the most popular videos on YouTube this week, I stumbled across this viral sensation (sandwiched between a series of tearful dog / owner reunions and an epic skydive from space) featuring the Ohio State marching band. Amassing over 12 million views, this halftime masterpiece commemorates pop culture’s most beloved video games via insanely precise formations and accompanying theme music.
From the nostalgic PAC-MAN and Mario to the cultish Halo and Zelda, the meticulous choreography managed to make a huge impression at the oft-dreaded halftime show, where most attendees are normally heading to the bathroom, grabbing a beer, or searching for a hot dog. The band did so not by selecting a provocative subject, staging a “wardrobe malfunction” or even investing in a high-tech/ big budget spectacle. Rather, these band geeks chose to celebrate something they themselves probably loved and backed it up with the hard work required to pull off a stunt like this. The result: not only an amazing piece of content that gamers, sports aficionados, and haters (cough, cough) alike can enjoy, but also an appropriate lesson for us marketing folks.
As cheesy as it sounds – in an industry sometimes beleaguered to identify the next greatest, hippest, besets never-been-done before-thing – sometimes a little fun and creativity really IS enough to capture the world’s attention. This particular old school throwback resulted in a moment infinitely authentic and real – and as we all know, here at MKTG INC, we’re for real. ;)
Make no mistake about it: street art is high art. While tagging a wall with your initials may not constitute fine art, street art murals are increasingly getting the cred they deserve.
To prove it, theorist Daniel Feral has rewritten art history to include street art, with a diagram inspired by MOMA’s first director.
Now, who’s going to turn this diagram into street art? Banksy? Fairey? Bueller? Anyone?
Three things that belong together: Scotland, Johnnie Walker and golf. The trio came to life in a series of events architected by MKTG INC and Johnnie Walker to celebrate the return of the biennial Ryder Cup to golf’s spiritual home at Gleneagles Hotel in Perthshire.
There were two tares (that’s Scottish for parties) with EventScotland and another pair of events with Ryder Cup Europe. Both featured signature cocktails and under-kilt banter.
Meanwhile the 2012 Ryder Cup just wrapped last weekend in Illinois (America 13 1/2 points, Europe 14 1/2 points). The three-day tournament closed with a classic-malt tasting hosted by a Johnnie Walker master of whisky. Auld Lang Syne, friends.
Written by: Lauren Faustini
Photo Credit: www.facebook.com/wingit.so
Ever wonder what that circular image posted outside a local NYC bar is all about? – Well, that’s the Wingit symbol. Makers of Wingit are passionate in creating social, local, and mobile applications that provide surprise and encourage improvisation into people’s experiences. Simply put, Wingit promises oodles of spontaneous activities to an otherwise boring week. The Wingit app, which just launched 2 months ago, is only available for iOS and only covers NYC (for now).
The Wingit app has 3 main features: Live stream, stash, and status. The live stream feature is enabled once the user scans a Wingit symbol. Then, the floodgate of festivities becomes available for the user to choose—activities like musical mash-ups in a local bar, foosball tournament, and a secret sake spot. The stash allows the user to save any activity for future use, while the status allows the user to create and share posts about his/her experiences.
Wingit taps into people’s, particularly Gen Yers, desire to explore their surroundings and discover new things the city offers. Sometimes, winging it is not so bad.