Archive for November, 2012
Photo Credit: funkyspacemonkey.com
Just when we thought static print ads were taking a backseat to digital media, the two worlds collide (in a good way) in a Lexus 2013 ES campaign featured in Sports Illustrated.
Check out this YouTube video to experience how the Lexus model comes to life with the help of an innovative technology called CinePrint and an Apple iPad. By holding the iPad behind the magazine page and pressing play, the reader gets a sneak peek at new features as the car takes a spin, all synchronized to music. The ad’s messaging is enhanced and becomes all the more impactful, resulting in a surprising, memorable interaction between brand and consumer.
Imagine the possibilities of this technology for our activations. What would you do with CinePrint?
Written by: Jenny Artega
In its seventh iteration, the annual Nintendo Holiday Mall program is certainly what one would call a labor of love. The 2012 Nintendo Holiday Mall Experience is even more high profile, as it coincided with the launch of their newest product: the Wii U!
After (5) months of preparation and handwork, the mastering of (21) game titles, the design and construction of (2) unique footprints, an all-night load-in taking place across (23) markets, the hiring and training of over (521) staff members, and the shipping of (800) boxes worth of Nintendo product and collateral, MKTG INC has finally given birth to this holiday miracle.
Known for measuring success by “smiles” and “wows” – the Nintendo Holiday Mall team invites our colleagues and friends to play the Wii U for themselves! Click here to read the full press release and find a mall near you.
At the aftermath of Black Friday and Cyber Monday, the two biggest shopping days of the year, comes #GivingTuesday. The day marks a new holiday tradition celebrated during the first Tuesday after Thanksgiving to bring excitement and kick-off the holiday giving season.
The #GivingTuesday organization encourages everyone to take this time to give back or pledge to give back to their community. The organization took giving to the social space via Pinterest, Facebook, and of course Twitter. Participants are encouraged to use the hashtag “#GivingTuesday” and share what they are doing to give back. Currently, the #GivingTuesday is ranked No.2 on Twitter’s trend.
We’re already in the spirit of giving with our MKTG4Good program! What are you giving back today?
Friends (the family we get to choose)…Family (the odd people who are startlingly similar to us.)…Freedom…Elections…Ping Pong…Music Festivals…Turkey and Gravy…Online Shopping…Cheese of any kind…Kilt Jokes…Brackish Bow Ties…The Red Cross…New Projects…New Priorities…Street Art…Healthy Babies…Pop Up Stores…Instagram…Sharing Power Strips With Strangers…Mom Finally Giving In and Making Tofurkey…Working from home…My iPad…Giants World Series Win!…#1 Ranked Fighting Irish…Two Days Off to Eat and Watch Football…Awesome Colleagues…The health and well-being of my family…Twitter…
Imagine creating a mini version of yourself without having to give birth. It’s possible, thanks to 3D printers. Yes, this technology has been out for a couple years, but only now is it accessible to the public. This weekend, the world’s first 3-D photo booth will debut in Japan at the exhibition space Eye of Gyre in Harajuku.
But no need to jump the pond quite yet. It turns out this technology is also available much closer to home. A company called Makerbot creates affordable 3-D printers for use at home, and opened its first retail store in Brooklyn. Hmmm…I wonder if they have a Black Friday sale.
Photo Credit: www.cycledcells.com
Recently turning 42 made me do some thinking. Not about being a better person or climbing Mt. Everest. No, something hit me. The extremism that populated my youth seems to have evaporated. Back then, a few years time would drastically change the pop culture landscape. Think about it – disco, then new wave, followed by hair metal, indie, grunge and all of this was surrounded by equally absurd fashion trends. If one joined the Peace Corps and went off the grid for a couple of years, they would return to find a superficially very different country from the one they left behind.
But then, at some point in the late-90s, extremism seemed to fade out. Take a look at the cast of a pop culture phenomenon, like Friends, in 2000, and you’re probably not going to find anything particularly laughter-inducing about their appearance. Sure we’ve progressed, but that was 12 years ago. Just imagine people in 2000 sporting 1988 looks and listening to crap hair metal with crunch perms and fringed acid washed denim jackets – they would have been laughed out of the room.
I somehow picked up on this trend of non-trends through the last decade and complacently updated my clothes and haircuts only when absolutely necessary. No one seemed to particularly care or notice. That was until several years ago when I was at a meeting and working for a former employer. The iPhone had recently come out and, always the practical one, I felt that my old Samsung phone still worked just fine. It was a FLIP PHONE after all. I was sitting in a client meeting flanked by my two superiors and threw my phone on the table to make sure I didn’t miss anything important. The shock in the room was palpable and my boss hissed at me to hide it. He actually physically removed the phone from the table and threw it back into my backpack. After the meeting, he curtly explained that my phone was, quite simply, an embarrassment to the company and “did I not realize that I was eligible for a company iPhone?” That’s when it dawned on me – outdated technology is the new mullet.
Don’t believe me? Next time you go to a meeting and ESPECIALLY a meeting with new clients or potential agency partners, watch how fast everyone is to flaunt their phones, iPads, iPad Minis, Macbooks, and whatever the hell else they pull from their Jack Spade bags. They can walk in looking like hobos but their technology gives them an instant pass to legitimacy.
But then again, I can’t help but wonder – maybe I’m just old?
Written by: Greg Williams
Photo Credit: OzTech Media, LLC
We knew we were in for a big event when we found out that TopSpin 2012 was sold out three weeks in advance. Held again at 82 Mercer, this year’s event was the largest to date. Over 150 players competed in the either the open tournament, corporate challenge or celebrity division.
This year’s center court was the main attraction, surrounded by bleachers, moving lights, projections and an elevated umpire chair where table tennis pro Wally Green held court! Center Court saw New York Knicks great Allan Houston knock off former Chicago Bulls guard Ron Harper to win the Celebrity Tournament, Cecilia Chen win the Team Up Challenge and Williams Forrest take home the Corporate Challenge title. Center Court also hosted professional demonstrations and an impromptu match between Jerry Stackhouse of the Brooklyn Nets and 30 Rock star (and ping pong enthusiast) Judah Friedlander.
No matter where you looked, athletes, executives and leaders in business and education were playing ping pong, networking and most importantly lending their time to raise money and awareness for this year’s three chosen charities: Change for Kids, Horizons – Brooklyn Friends School and Fayetteville-Manlius, A Better Chance.
Take the time to visit www.topspincharity.com to learn more about the cause and see how you can lend support throughout the year.
Written by: Santo D’Asaro
Photo Credit: itunes.com
If you love Pinterest, you might like the Fancy app—but I’m sure your wallet won’t! Like Pinterest, the Fancy app is highly visual, focuses on peer content sharing and allows user commenting. The cool thing about Fancy is its ability for in app-purchase—so if you like something, you’re just a few clicks away from owning it (which will most likely be cool stuff like a Pac Man Ghost Floating Lamp).
It’s the perfect app for the holiday season. It allows you to curate your favorite items, create lists, and share those lists to friends. The Fancy app introduces a clear path to purchase and an intuitive shopping experience. Will Fancy be the future of e-commerce? We Fancy that it might!
Photo Credit: Allison Joyce (Getty Images)
As you all know, the 2012 ING New York City Marathon did not occur this year. Instead, we saw thousands of New Yorkers and visitors from abroad lending a hand to those less fortunate. In the wake of Hurricane Sandy, many folks are trading their running shoes for work boots and shipping out to Long Island, Staten Island, New Jersey and The Rockaways to provide aid for citizens who were chased from their homes by the massive storm surge.
After watching my roommate Jeff run the marathon last year, and in watching his preparation this year, I can tell you that the amount of hard work and dedication it takes to cross that finish line is impressive to say the least. Of course, athletes like Jeff who prepared to run were…well, still prepared to run in the aftermath. However, upon learning of the cancellation, many of them quickly shifted their energy to a different type of marathon: the recovery effort.
In the days following the storm, Jeff and I put together a small troop of friends and set out to lend a hand as volunteers. What we saw when we arrived at the scene was staggering. It was literally a sea of people. People from all walks of life bundled up, waiting in lines for their turn to lend a helping hand. Heaps of clean clothes, canned foods and rows of cars (dubbed transports) all being selflessly provided in the midst of gas shortages, power outages, floods and severely limited subway transportation.
In that moment, I learned that runners and New Yorkers have one thing in common. Resolve. Whether you’re a trained athlete or an ordinary city dweller just trying to pick up the pieces in the wake of the storm, you know what it takes to make it to the finish line. We’ve been here before, and as we’ve shown again and again, this city never gives up. Like the runner who raises his arms in celebration as he takes his final stride, we too will triumph through the storm, and we will do it together. Because that’s what New Yorkers do. That’s what we’ve always done, and that’s what makes us the greatest city in the world.
Written by: Andrew Canlon
Photo Credit: heyuguys.co.uk
James Bond makes it look so easy — the suave wardrobe, the sophisticated British accent and the bombshell lady friends. But life as the number one spy in the world is not always so glamorous.
Coke Zero gave unsuspecting travelers in a Belgium train station the chance to see if they can step up to the plate and meet the same challenges 007 would face.
When attempting to buy a Coke Zero from a vending machine at Antwerp Central station in Belgium, random travelers were offered the chance to win tickets to a screening of the latest Bond movie installment, Skyfall. Sounds easy, right? Not in 007’s world.
To earn the tickets, travelers had to race across the station to a specific platform in just 70 seconds, all the while dodging crazy situations designed to end their mission. Some scenarios included running on a floor covered with fruit to getting up the escalator with people blocking them.
The few that succeeded were met with a roaring crowd and the excitement of knowing they conquered their challenge.