Archive for December, 2012

Space Marketing & Cookie Butter

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screenshot0280Photo Credit: mashable.com

Trying to wrap up 2012 into a single best thing is incredibly overwhelming. Was it the GIF?1 Was it Fab.com?2 Was it Trader Joe’s Cookie Butter?3 Well, these are some of my favorite things of the year. But, I should probably write about something that has affected everyone and makes some sort of sense for the MKTG INC BLG.

Well, space marketing it is.

This year, Red Bull sponsored a special undertaking by their team called the Red Bull Stratos. It was a skydiving mission in which a human in a new spacesuit leaped from a helium balloon over 120,000 feet above earth’s surface. The jumper broke the sound barrier with his face. Yes, the sound barrier. With his face.

This jump is interesting enough itself from a daredevil perspective, but it started a larger conversation. It wasn’t only about breaking records, sound barriers, or 12.6 million people watching the jump live on a Sunday afternoon. Red Bull, an energy drink company, did more for air and space travel this year than NASA could. This directly affects us an experiential agency because the space jump was an event. Not held in Times Square or the Mag Mile, but in the stratosphere and globally on YouTube along with a few cable networks. It pushed the limits on what companies can do to promote themselves. It took the idea of an event, so much bigger. Red Bull showed us that it’s worth the leap of faith to spend millions of dollars on balloons and a bunch of scientists to make a human free fall to earth for 10 minutes.

I’m more of a coffee drinker, but that afternoon I bought a Red Bull. I wanted to do my part in supporting this kind of fearless thinking. Whether it was for science, or to prove their slogan that Red Bull gives you wings, doesn’t matter—people were watching, and now everything’s changed.

1. GIF: The most expressive file extension, ever. Check out SoYeahDuh.com and ThisAdvertisingLife.Tumblr.com for instant smiles.
2. It’s basically Etsy meets E-bay, but for design snobs like me.
3. Yes, it’s a butter-like spread, made out of crushed cookies. I was carrying around a jar of it in my purse for a few days until I realized how weird that was.

Written by: Katie Davis

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December 14th, 2012 at 7:15 pm

HP DISCOVER 2012: Right Here, Right Now

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Discover2012Photo Credit: Bryan Duffy

We may not be wearing lederhosens, but we are live in Frankfurt, Germany from the HP Discover 2012 conference along with 9,000 other attendees. MKTG INC, working with our partner client, Yahoo!, has designed, fabricated, installed and is currently project managing Yahoo!’s broadcast news set (Y! News Live from HP Discover).  Yahoo!, in partnership with HP, is streaming content globally throughout it’s various distribution channels.

Feel like you’re missing out? Have no fear. You can watch the conference live here during these select program times.

We wish you were here, too…

MKTG, working with our partner client, Yahoo! Has designed,
fabricated, installed and is project managing Yahoo’s broadcast news set
(Y! News Live from HP Discover) at the 2012 HP Discover conference in
Frankfurt, Germany.   Yahoo, in partnership with HP, is streaming content
globally throughout it’s various distribution channelsWe may not be wearing Lederhosen’s,
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December 5th, 2012 at 9:40 pm