Power to the Tweeple

I love social media just as much as I love ice cream. But the only difference is that in social media, I don’t mind sharing (I would never share my pint of Cherry Garcia—go away, get your own… really). Allen Solly, a men’s clothing retailer in India (and way nicer than me), took social sharing to a whole new level. Allen Solly leveraged Twitter to share their new collection with their fans—and by sharing I don’t mean just tweeting about their new collection. The company installed the first-ever Tweeple Powered billboard that gives away men’s shirts through fan tweets using the hashtag #RainingSolly.
Brands that create meaningful interactions, like Allen Solly’s unique physical and digital integration, succeed in reaching consumers in a personal way.

TweeplePhoto Credit: Blogworks.com

I love social media just as much as I love ice cream. But the only difference is that in social media, I don’t mind sharing (I would never share my pint of Cherry Garcia—go away, get your own… really). Allen Solly, a men’s clothing retailer in India (and way nicer than me), took social sharing to a whole new level. Allen Solly leveraged Twitter to share their new collection with their fans—and by sharing I don’t mean just tweeting about their new collection. The company installed the first-ever Tweeple Powered billboard that gives away men’s shirts through fan tweets using the hashtag #RainingSolly.

Brands that create meaningful interactions, like Allen Solly’s unique physical and digital integration, succeed in reaching consumers in a personal way.

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