Archive for February, 2013

“Lights Out” Speed

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FastIs Faster

Photo Credit: Andrew Ward

New Orleans. The Big Easy. Home of the beignet, live jazz, crawfish, and daiquiri slurping tourists. A city where the credo is “laissez les bons temps rouler” (for you non-French speakers, “Let the good times roll”). Known for the annual Mardi Gras Festival, this year New Orleans welcomed the 2013 Superbowl (aka the Harbowl) and the Nike New Orleans Football Combine. Nike Football and SPARQ Training hosted the Combine at the new Victory Field at Joe Brown Park. Victory Field (built in conjuction with the Allstate Sugar Bowl and Brees Dream Foundation) shows Nike’s commitment to sports and youth by bringing new energy to the New Orleans East area.

Top high school athletes from Orleans and Jefferson Parish were invited down for a showcase of speed and skill in front of family, coaches, and professional athletes. Combine participants were put through a series of drills with the SPARQ rating system measuring overall performance. The goal – build better athletes.

MKTG INC provided a unique trial experience with a photo/video training component with Nike coaches on-site. Athletes had the choice between trialing the Nike Vapor Talons or the pre-released CJ81 Elites. Once cleated up, athletes were directed to the Nike Dynamic Shuttle where their 5-10-5 shuttle was captured by three cameras and one high-definition video camera. Photos were printed and emailed while the videos were displayed on the monitor wall for coaching analysis. Athletes left with unique takeaways (photos and videos to share on social media) and more importantly, tips for improving their speed and performance.

As the sun went down and the stadium lights kicked on, players took the field for the 2013 Lake Pontchartrain All-Star Football Classic between Orleans and Jefferson. Nike helped to make this a memorable night by providing new Nike uniforms for both teams.

Thank you Nike and thank you New Orleans, a city where Fast is Faster.

Written by: Andrew Ward

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February 12th, 2013 at 11:41 pm

Allow Me to Re-Introduce Myself: My Name is NTC

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After dominating MetLife Stadium in the Fall, Nike Training Club (NTC) headed to the home of hipsters, skinny jeans and Chuck Taylors to take on New York’s hottest new arena and the home of the Brooklyn (please forget we ever came from Jersey) Nets.  The event signaled the launch of a new campaign from Nike around the #letsturnitup message in the world of Women’s Training.

On 1.31.13, 200+ ladies packed the brand-new Barclays Center for a full-on VIP experience.  After arriving via pre-arranged transportation to the VIP doors, guests were led into the heart of Barclays to the Vault Suites, where they were seeded with NTC tanks while standing amongst gold plated champagne bars and the suite of one Mr. Z himself (yes, they really call him that).

After stopping to say #HelloBrooklyn, guests ran on out on to the hardwood for a running-inspired NTC experience led by Nike Master Trainer Lacey Stone.  As participants worked out and earned Fuel via Nike+ FuelBands, the Barclays Center transformed from red to green as they hit their goal and set off fireworks inside the arena.

As Mr. Z would say, can’t knock the hustle.

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February 7th, 2013 at 6:35 pm

Got Case?

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CESImage Credit: Tia Farnetti &

What did the MKTG INC team learn from the 2013 International Consumer Electronics Showcase (CES) this year?  Your phone, tablet and laptop will never be naked again. Bombarded with an endless variety of cases, it was hard not to think that 2013 could be the “Year of the Case.”  Thankfully, this was not the case (no pun intended).

Walking through 37 football fields worth of space and encountering 3,000 exhibitors, our team got to see what brands had in store for the world of electronics. Rather than “case” – this was definitely the year of “more.” More pixels (Ultra HD TVs), more connections (connected homes, cars, people), more apps (all your apps, everywhere, and all your devices), more inches (displays), more sensors (self-organizing robots), more me (customizable everything).

Product favorites:

Parrot AR Drones – A four-prop remote-controlled drone with an HD camera and a wide-angle lens

Hapilabs HapiForkSmart silverware dedicated to help people lose weight by vibrating when they are eating too fast

FitBit Flex BraceletA water-resistant activity tracker that rivals Nike’s FuelBand by syncing with the iPhone

Best exhibit: Hands-down choice was Samsung’s choreographed TV garden display of jaw-dropping, impressive imagery that left our team in awe.

Now that the MKTG INC team has the intel on all the latest and greatest to be found in the world of electronics, it might be time for the company to make its mark with its first product — maybe an MKTG INC case? Hey, if Snooki can do it with her couture headphones, so can we.

Written by: Tia Farnetti

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Beyoncé Bowl

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Beyonce3Photo Credit:

So I’ve been a 49ers fan since I was a kid growing up in the Bay Area.  Who wouldnt’t be a fan when the team consisted of Joe Montana, Jerry Rice, Ronnie Lott and Roger Craig?  Of course, I’m excited to see the home team make it to the Super Bowl, but what I’m more excited about is this year’s half time performance by Beyoncé.  Now, I’m not a Beyoncé “stan” (obsessed fan), but I must say all the hype and promotion is making me look forward to what Queen Bey will bring to NOLA.

Unless you’ve been living under a rock, you’ve heard about Beyoncé’s infamous lip-syncing performance of the Star-Spangled Banner at the inauguration.  After horrible headlines (Beyoncé-gate…REALLY?!) and hilarious memes (Milli Vanilli comparisons), enough is enough. I think everyone would agree that she gave a great performance and could care less whether she lip-synced or sang live.

So, it’s not surprising that Beyoncé sang the national anthem a cappella during the NFL press conference. With that performance she squashed any doubts of her ability to sing and her love for America.  It was just another example “B” being a flawless performer, which I can attest to from witnessing her Roseland Ballroom concert for the album 4 where she was running across the stage and jumping on top of a piano all while belting out song after song (impressive? yes).

That being said, it will be exciting to see what’s in store for Sunday’s game. Will Beyoncé’s performance slay the stage? I’m pretty confident she will give people something to talk about leave them wanting more (oh wait, she’s announcing a tour soon!)–of course. But more importantly, will the Niners bring home their 6th Super Bowl ring (yes…count them!) home to the Bay? My money is on the Red and Gold.

Bonus: A little treat for my 49er’s fans.

Written by: Jawara Delane

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February 2nd, 2013 at 4:51 pm

Red Bull Crashes the Ice With Extreme Skating

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Red Bull Crashed Ice2Photo Credit: ©Joerg Mitter/Red Bull Crashed Ice

“Where all the women are strong, all the men are good looking, and all the children are above average.”  This is known as the Lake Wobegon effect.  As a native Minnesotan, Lake Wobegon is a familiar fictional town in Minnesota where NPR host Garrison Keillor reports the News from Lake Wobegon on his weekly radio show. Yet, when the 2013 Canadian Red Bull Crashed Ice team came to St. Paul, MN they practiced their insane skating trickery of 60 mph on this very real, yet enchanted lake.

2013 Red Bull Crashed Ice made a return to The Saint Paul Winter Carnival on January 26. A twisted iced encased obstacle course full of jumps and 90 degree turns attracted almost 200 international competitors and an estimated 115,000 spectators. The St. Paul race kept the native crowd fired up all evening long despite the arctic temperatures that plunged far below freezing and ice-cold winds on what is traditionally the coldest weekend of the year in Minnesota.

Using the St. Paul Cathedral, which has been voted as one of the top 12 most beautiful Cathedral’s in the country as a back drop, the incredible 400 meter ice track was the first time in history that the mayor’s office and the Archdiocese of St. Paul and Minneapolis approved such lighting of its building.

Red Bull’s never-ending extreme entertainment has successfully built its brand and has woken up this sleepy 127th year of The Saint Paul Winter Carnival into a must-see thrill, ultimately making it a “win” for both St. Paul and Red Bull.  I take my hat off to them (well, when I step back indoors).

Written by: Kathleen Scovel (Senior Director, New Business Development)

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