“Lights Out” Speed

FastIs Faster

Photo Credit: Andrew Ward

New Orleans. The Big Easy. Home of the beignet, live jazz, crawfish, and daiquiri slurping tourists. A city where the credo is “laissez les bons temps rouler” (for you non-French speakers, “Let the good times roll”). Known for the annual Mardi Gras Festival, this year New Orleans welcomed the 2013 Superbowl (aka the Harbowl) and the Nike New Orleans Football Combine. Nike Football and SPARQ Training hosted the Combine at the new Victory Field at Joe Brown Park. Victory Field (built in conjuction with the Allstate Sugar Bowl and Brees Dream Foundation) shows Nike’s commitment to sports and youth by bringing new energy to the New Orleans East area.

Top high school athletes from Orleans and Jefferson Parish were invited down for a showcase of speed and skill in front of family, coaches, and professional athletes. Combine participants were put through a series of drills with the SPARQ rating system measuring overall performance. The goal – build better athletes.

MKTG INC provided a unique trial experience with a photo/video training component with Nike coaches on-site. Athletes had the choice between trialing the Nike Vapor Talons or the pre-released CJ81 Elites. Once cleated up, athletes were directed to the Nike Dynamic Shuttle where their 5-10-5 shuttle was captured by three cameras and one high-definition video camera. Photos were printed and emailed while the videos were displayed on the monitor wall for coaching analysis. Athletes left with unique takeaways (photos and videos to share on social media) and more importantly, tips for improving their speed and performance.

As the sun went down and the stadium lights kicked on, players took the field for the 2013 Lake Pontchartrain All-Star Football Classic between Orleans and Jefferson. Nike helped to make this a memorable night by providing new Nike uniforms for both teams.

Thank you Nike and thank you New Orleans, a city where Fast is Faster.

Written by: Andrew Ward

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February 12th, 2013 at 11:41 pm

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