Allow Me to Re-Introduce Myself: My Name is NTC

130131_nike_barclay_0240

After dominating MetLife Stadium in the Fall, Nike Training Club (NTC) headed to the home of hipsters, skinny jeans and Chuck Taylors to take on New York’s hottest new arena and the home of the Brooklyn (please forget we ever came from Jersey) Nets.  The event signaled the launch of a new campaign from Nike around the #letsturnitup message in the world of Women’s Training.

On 1.31.13, 200+ ladies packed the brand-new Barclays Center for a full-on VIP experience.  After arriving via pre-arranged transportation to the VIP doors, guests were led into the heart of Barclays to the Vault Suites, where they were seeded with NTC tanks while standing amongst gold plated champagne bars and the suite of one Mr. Z himself (yes, they really call him that).

After stopping to say #HelloBrooklyn, guests ran on out on to the hardwood for a running-inspired NTC experience led by Nike Master Trainer Lacey Stone.  As participants worked out and earned Fuel via Nike+ FuelBands, the Barclays Center transformed from red to green as they hit their goal and set off fireworks inside the arena.

As Mr. Z would say, can’t knock the hustle.

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

February 7th, 2013 at 6:35 pm

without comments