Everyone loves a comeback

He's the Google+ of Hollywood. Copyright: PA Images Chris Pizzello / AP

He's the Google+ of Hollywood. Copyright: PA Images Chris Pizzello / AP

What’s the biggest comeback of 2013? No, not Justin Timberlake. No, not Ben Affleck. Not even William Shatner, who’s had more comebacks in his career than David Hasselhoff.

Nope, the biggest comeback of 2013 hasn’t been a ‘who’ at all, but a ‘what’ — a social network that quietly overtook Twitter and Youtube in January to become the world’s second largest digital community, slowly gaining traction on that social Goliath known as Facebook. It’s your old acquaintance…Google+.

You remember Google+, don’t you? Many of us rushed to join the social network two years ago, which at the time was poised to overtake Facebook as THE digital community. Then it died (or so we thought). Now suddenly, it’s back, like the William Shatner of the social sphere.

And just like Captain Kirk, it wiggled its way into Oscar night, creating a destination hub for viewers to engage in both the awards and one another for a truly immersive experience.

In fact, Google+ attracted 343 million monthly active users in the fourth quarter of 2012, up 27% from the year before. Part of its recent success can be attributed to Google tying Google+ to its other services. Now, when you sign up for a Gmail account, you’re also creating a Google+ profile.

It’s too soon to say whether Google+ will overtake Facebook, but with a comeback this big, it could be accepting the award for Best Social Network this time next year.

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Written by Christopher Skinner
Christopher Skinner

February 25th, 2013 at 7:51 pm

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