Red Bull Crashes the Ice With Extreme Skating

Red Bull Crashed Ice2Photo Credit: ©Joerg Mitter/Red Bull Crashed Ice

“Where all the women are strong, all the men are good looking, and all the children are above average.”  This is known as the Lake Wobegon effect.  As a native Minnesotan, Lake Wobegon is a familiar fictional town in Minnesota where NPR host Garrison Keillor reports the News from Lake Wobegon on his weekly radio show. Yet, when the 2013 Canadian Red Bull Crashed Ice team came to St. Paul, MN they practiced their insane skating trickery of 60 mph on this very real, yet enchanted lake.

2013 Red Bull Crashed Ice made a return to The Saint Paul Winter Carnival on January 26. A twisted iced encased obstacle course full of jumps and 90 degree turns attracted almost 200 international competitors and an estimated 115,000 spectators. The St. Paul race kept the native crowd fired up all evening long despite the arctic temperatures that plunged far below freezing and ice-cold winds on what is traditionally the coldest weekend of the year in Minnesota.

Using the St. Paul Cathedral, which has been voted as one of the top 12 most beautiful Cathedral’s in the country as a back drop, the incredible 400 meter ice track was the first time in history that the mayor’s office and the Archdiocese of St. Paul and Minneapolis approved such lighting of its building.

Red Bull’s never-ending extreme entertainment has successfully built its brand and has woken up this sleepy 127th year of The Saint Paul Winter Carnival into a must-see thrill, ultimately making it a “win” for both St. Paul and Red Bull.  I take my hat off to them (well, when I step back indoors).

Written by: Kathleen Scovel (Senior Director, New Business Development)

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