Archive for June, 2013
MKTG INC has paired up with Smirnoff and the DIAGEO Rainbow Network to celebrate LGBT Pride Month in the Northeast with Pride Parade Floats, Festivals, and Events taking place throughout the month of June in Washington D.C., Philadelphia and New York. The activation theme for 2013 celebrates the progress and ongoing campaign towards Marriage Equality – Every Pairing is Perfect.
With three new sorbet inspired vodkas to stimulate the tastebuds, but not the waistline, Smirnoff Sorbet Light was the perfect brand to make a SPLASH at PRIDE with less than 78 calories per cocktail and three great new flavors – Raspberry Pomegranate, Light Mango Passion Fruit and Light Lemon. The Float celebrates this theme by utilizing three 7-foot inflatable bottles and a recreation of an ice cream booth accompanied by staff dressed in attire that both portrays the sorbet server and embraces the Pride Parade energy. This float has already been a booming part of the Capitol Pride parade in Washington D.C. and the Philly Pride parade in Philadelphia. The float will make its final run in the New York Pride Parade on June 30th.
Outside of the parade, Smirnoff Sorbet Light has partnered with the LGBT Community Center and to host The Center Garden Party located on the Hudson River’s Pier 84. Kicking off Pride Week in New York with over 1,500 supporters, the Garden Party will bring “A Taste of Pride” with 40 restaurants offering samples from their delicious menus and will be complimented by a variety of Smirnoff Sorbet Light specialty cocktails, including a special pairing of 16 Handles Mango Tango Sorbet with Smirnoff Sorbet Light Raspberry Pomegranate….yum!
Be sure to make your way to the NY Pride Parade Sunday June 30th while mixing and matching your Smirnoff Sorbet Light (responsibly!) because you cant go wrong – Every Pairing is Perfect!
Written by: Charlie DeCrescenzo
Photo Credit: turnstylenews.com
Our New York office is located at Chelsea Market. Not only do we have great food selections for lunch, we’re also in the same building as one of our rockstar clients, Google (how cool are we?!). Occasionally, Google graces us the opportunity to see the Glass in action via their brand ambassadors. Google has shown us a glimpse of what the Glass can do, such as POV camera, navigation, voice messaging, and information-gathering to name a few. Still, over 10,000 developers and influencers became Glass Explorers over the past year; building and exploring further capabilities of the Glass.
Unfortunately, I’m not part of the lucky few who received early access to the Glass. In the meantime, enjoy this video created by Google folks showing the Glass’ voice search function; watch this toddler excitingly try the Glass for the first time; and a Program Glass member going skydiving.
If you had a Glass, what would you do? #ifihadaglass (let’s keep this appropriate)
On May 18th, Nike and MKTG INC came together to host the women, and a few men, of London in a night time 10K run. The scene was set in East London’s Victoria Park and by 6pm the Event Village was open and a sea of orange came pouring in. Runners were offered a pre-race experience unlike any other. Whether it was getting your nails done in the Elle Magazine tent, a personal Nike+ experience in the Nike tent or getting the proper warmup lead by Nike NTC Trainers, these runners were ready to OWN IT.
Team GB runner Perri Shakes-Drayton set the girls off and as the sun went down the course came to life. LED screens spread words of motivation, DJ’s played that song that pushes you a bit harder and family and friends wildly cheered. All of this pushed women to the finish line where they could then let their hair down and really “Own the Night”. With a glass of Prosecco in one hand and glowsticks in the other, runners danced and sang the night away. At the end of the night runners left Victoria Park saying, “NIGHT OWNED!”
Photo credit: Getty Images
On June 5th, MKTG INC helped Nestlé Waters launch resource natural spring water by showing New Yorkers something they had never seen before: Electrolytenment.
What’s Electrolytenment? “Water that sustains your well-being” is the official Nestlé answer, but we brought to life with a dazzling, one-of-a-kind water production that featured breathtaking aerial choreography, acrobatic dance, and mind-bending electrolyte projections that seemingly appeared out of thin air.
The story follows a woman attempting to do yoga in a busy city park, who mentally escapes to a world of Electrolytenment as she discovers the power of resource and its naturally-occurring electrolytes.
Creating an original theatrical production of this magnitude was a first for MKTG INC and for Nestlé Waters, so we turned to the experts for guidance: Airealistic’s Gregg Curtis, a former Cirque du Soleil aerial director, and his cohorts, Gwyn Larson and Bill Mulholland, creators of the spectacular New York City water show, Fuerza Bruta. Together with our internal team, we set out to launch a brand in a completely unique and truly creative way.
The results speak for themselves: the highlight video of the event just surpassed a half million views at the time this was written, and two more videos are on the way…a behind-the-scenes video and the full-length show.
Actress Alyssa Milano kicked off the evening, which also featured resource’s interactive Fountain of Electrolytenment, scrumptious appetizers, our specially made Electro-elation cocktail, and of course, bottles and bottles of resource natural spring water. By the end of the night, one thing was clear (besides the water)…the resource launch was an unparalleled success.
Photo credit: OzTech Media
After unveiling an all new House of Walker program last year, we were ready to take things back on the road. Starting in March on the West Coast, Johnnie Walker embarked on eight weeks of events for a full-blown national tour. We stopped at numerous impressive venues, including a four-story glass house in the Hollywood Hills, a playboy’s bachelor pad in Chicago, a sand & bungalow oasis in Miami and a five-story loft space in SoHo. Across 32 nights of events, we enjoyed meeting many new friends of Johnnie Walker (along with some familiar faces, of course).
The tour had many standout moments for me, but a few stick out in my mind: enjoying a Blue Label while overlooking Alcatraz in San Francisco, sipping a Red Label Rob Roy while schooling imaginary Tiger Woods on Chicago’s putting green and of course, savoring a Double Black while pretending that even for a few days, my NYC apartment had five floors, an indoor pool and a rooftop deck.
Were you lucky enough to attend the House of Walker this spring? If so, what was your favorite moment? If not, stay tuned as things are guaranteed to get bigger and better the next time around!
(Photo Credit: ESPN.com)
What happens when an unstoppable force meets an immovable object? The result is this year’s NBA Finals. At long last, the stage is set for two of basketball’s leading men to take center stage. I’m talking of course about LeBron James of the Miami Heat and Tim Duncan of the San Antonio Spurs.
“King” James is on the verge of elevating his team to dynasty-like status with his 3rd consecutive Finals appearance. Over the past 3 seasons, LeBron and the Heat have been as close to unstoppable as a team can be, blowing out opponents left and right (despite chronic injuries to Dwayne Wade and Chris Bosh’s under performing). This has put the spotlight squarely on James, thus furthering his reputation as the league’s bonafide superstar.
On the other hand? A tall, quiet, unassuming veteran named Timothy Theodore Duncan…better known as Tim. Although not glamorous, sexy or boisterous like James, Duncan has quietly become one of the most dominant players of his generation. With 2 NBA MVP’s, 14 All-Star selections and 3 Finals MVP’s under his belt, this 4x NBA champion has been to the playoffs every year since 1998, and at 37 years old, he’s gunning for his fifth. So what’s my point? You guessed it…Tim Duncan has made the Spurs an immovable playoff fixture.
Rarely are two teams so distinctly different, yet so evenly matched. Clearly the two best teams in the NBA, this matchup will be one for the ages; an undeniable clash of basketball titans and one of the most exciting NBA Finals you’ll ever see. So buckle your seatbelt, crack open a beer and get your popcorn ready.
This is gonna be good.