Archive for July, 2013

NBA 3X UK

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Photo Credit:  Mansoor Ahmed Photography

Photo Credit: Mansoor Ahmed Photography

In July 2013 the NBA and their global 3X program came to the UK and called on all local basketball players to show their skills.  With the NBA Global Games starting in October the NBA wanted to educate the UK on the game of basketball and get people excited for October and beyond.  First up was London.  Ducketts Common in North London welcomed players from all over London and NBA Star from the Atlanta Hawks, Al Horford.  The two day event featured 3v3 tournaments, skills challenges and a social media area for consumers to share the experience with the social world.  One of the hot topics was Face Team, a high flying trampoline basketball act from Budapest, Hungary (High flying is an understatement, they got hops!)

Photo Credit:  Mansoor Ahmed Photography

Photo Credit: Mansoor Ahmed Photography

After London showed what they had, next up was Manchester.  With Oklahoma City Thunder star Serge Ibaka in attendance at Manchester City FC Etihad Stadium, Manchester was dressed to impress.  The two day event showcased some of Manchester’s best local talent including this gem (check out Serge Ibaka’s dance moves!).

London and Manchester held court, now we look forward to October.  Who’s got next?

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Written by Carter Parrish
Carter Parrish

July 29th, 2013 at 10:59 am

We’re For #SummerFridays

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Being a part of the MKTG INC family means indulging in the perks (i.e., bagel Mondays, all-expenses-paid-for vacations around the world, etc.) But the perk that really tickles employees’ fancies is the highly anticipated, most-talked-about concept of ‘Summer Fridays.’ Between Memorial Day and Labor Day, MKTG’ers are rewarded for their hard work all year with a total of seven freebie Fridays (not including holidays and vacation days).

We’re not ones to pry, but we couldn’t help but wonder how employees chose to spend all of this extra free time. A three-day weekend soaking up the sun at the shore? An impromptu trip to visit Mom and Dad on the West Coast? A running Netflix marathon with their favorite sidekicks, Ben & Jerry? To help feed our curiosity, we’ve selected people from our various locations around the world to share their Summer Friday stories.

JOANNA SOLAZZO (Senior Manager, Field Activation)

JS_Montauk3

How do you usually spend your Summer Fridays?

I have been spending my Summer Fridays at a house that I’m sharing with friends in Montauk.  I head out on Thursday nights and spend the long weekends relaxing on the beach, biking, barbequing, mastering games such as Kan Jam, and enjoying lots of delicious summer libations.  Despite the traffic, Montauk really is the best escape from the hot city – sorry, Jersey Shore.

Unfortunately, we can’t always leave our day jobs behind. Are you incorporating any MKTG INC details into your after-hours life?

Along with the occasional email sent from the beach, I introduced my housemates to the Bonfyre app that MKTG INC adopted for internal use and client programs.  Bonfyre has been a HUGE hit among my friends.  We’re able to share photos with each other that we otherwise wouldn’t want posted to Facebook/Instagram (that’s right – I don’t want Brand Ambassadors knowing ALL of my business) and we use the app as our primary source of communication – whether we’re talking about coordinating travel to the house or deciding what bar to go to on a Saturday night. It’s super user-friendly and convenient.

If you were asked to persuade Charlie to extend “Summer Fridays” throughout the entire year, how would you proceed?

Bribery.

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Written by kcappuccilli
kcappuccilli

July 26th, 2013 at 12:18 pm

Cracking Mary’s Gone Crackers

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marys_three_productsPhoto Credit: Mary’s Gone Crackers

Recently, I had the honor of joining the MKTG INC team in San Francisco as creative director after we pitched and successfully won the Mary’s Gone Crackers account. The more I found out about the brand, the more drawn I was to the vision of founder Mary Waldner.

I attended a talk by Mary earlier this month in San Francisco where she gave an impassioned speech on the trials and hurdles of starting her own business from her kitchen and building it into one of the most successful organic brands today. Mary had been diagnosed with celiac disease (an allergy to gluten) that prompted her to start making her own gluten-free, organic, vegan food to bring to events, parties and picnics. Her friends remarked that her snacks were tasty and so she began the journey to produce them for market. Leaving behind the comfort of her therapy practice of 20 years, Mary and her husband Dale devoted 10 years to building the beloved brand.

Her mission was to change the way people looked at what they eat, rid cupboards of toxic food and help heal the planet. You couldn’t help but admire Mary for taking a bad situation, persevering and making a positive change in the world. As an organic-eating, vegetarian, working on the Mary’s Gone Crackers brand was kismet.

After the MKTG INC San Francisco office was awarded the business, it became clear how we could make a change in the world; to help Mary’s Gone Crackers become a household name here and abroad. We want to educate people on the power of healthy, organic eating that transforms not only people’s lives but also the health of the planet. To be able to work with the MKTG INC team, apply my craft and make a difference in the world is like having my cracker and eating it too.

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Written by trose
trose

July 22nd, 2013 at 2:56 pm

NIKE Shows NYC How to #TrainFree

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925xTaGITx0NcYbHmRoWb158J6K8mIS4WU7YDevJVjEPhoto Credit: Greg Morris

On June 19th, MKTG INC and Nike showed NYC what it means to #TRAINFREE. 5 teams, each led by a Nike trainer, took to the streets of Brooklyn for high intensity workouts in some of BKs most iconic locations.

To kick off the night, the group headed to Brooklyn on their own Nike branded ferry, crossing the river as the sun begin to set on the NYC skyline. Celebrity trainer to the stars (Beyonce, Rihanna, and Alicia Keys to name a few), Ary Nunez, issued a challenge to the teams: earn more Fuel than your competitors. The teams took over Williamsburg Bridge, Brooklyn Bridge Park, Pearl Street Plaza and the Manhattan Bridge Archway decked out head-to-toe in Nike and the new Free Bionic shoe.

With 30 minutes of hard work behind them, the teams headed back over the river for an after party at Beauty and Essex. NY Giants RB David Wilson (best known for his back flip skills) met with the ladies and congratulated the winning team while the ladies ate, drank and danced the night away.

Written by: Lauren Koenig

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Color Me Electric

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Photo Courtesy of Bare Conductive Paint

Photo Courtesy of Bare Conductive Paint

Why paint by numbers when you can paint by circuit? There’s a new paint that conducts electricity, and consumers are getting all charged up about it. The paint eliminates the need for wires, cables or sockets, and can be applied to almost any surface, including paper, plastic, metal and even fabric.

A group of students at the Royal College of Art in London created the electrically conductive paint, called Bare Paint, which is available by the jar or as a paint pen. The company is currently using their pens to create a collection of prototype posters that respond to touch. When activated, the posters play audio.

And that’s just one application of this amazing new art supply. Discover the conductive possibilities for yourself. They may shock you.

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Written by Christopher Skinner
Christopher Skinner

July 15th, 2013 at 4:16 pm

The Latest Trend: Email

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hearblack_nathan_desktopPhoto Credit: hearblack.com

Once upon a time, like ten years ago, email was everything. Before Facebook, Twitter and Instagram, friends would forward baby photos, wedding announcements and jokes about menopause (those were emails from my mother).

In 2007, Nora Ephron wrote a column on “The Six Stages of Email” for The New York Times. “I just got email! I can’t believe it! It’s so great!” the essay began. It ends with “Call me.”

Email is the subject line of the conversation between artist Miranda July and Buzzfeed creator Jonah Peretti on a T  Magazine blog. “E-mail has returned to being more intimate,” says Peretti, “where you might be IMing or messaging or texting with your friend, but when you want to send something that is longer and more meaningful, you use e-mail. I think it’s becoming increasingly important for personal relationships.” (Hear that marketers? Email is practically a love note.)

Miranda July’s latest art project We Think Alone sends subscribers (100,000 so far) an email every Monday from the in-box of one of 20 people July has brought together, like Lena Dunham, Kirsten Dunst and Kareem Abdul-Jabber. For July, reading other people’s emails is a revelation. As she told T, “I’m always like, ‘Oh – so that’s how other people behave in the world.’ You know?”

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Citi Bike Takes Over NYC

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citibike-nyc

Photo credit: http://citibikenyc.com

If you haven’t heard about Citi Bike by now, you’ve been living under a rock. Or maybe you just don’t live in New York. Either way, it’s been the most talked about item of the summer (even more so than Cronuts). In short, Citigroup payed a bunch of money ($41 million, to be exact) so that New Yorkers can pick up a bike from any of the city’s 300+ docking stations and ride around the city. New York isn’t the first place to try a bike share system; DC, London, Paris and plenty other cities have had these for years. So what’s the big deal?

For starters, there are a lot of critics. The Wall Street Journal’s Dorothy Rabinowitz is “appalled” by the “totalitarians running this government.” Some wealthy residents are unhappy that their beautiful streets are being ruined by these hideous blue monsters and have hired lawyers to get the stations moved. Others are upset that helmets are not required.

On the flip side, there are plenty of supporters. The bikes are great for holding small children. You can use them to take your date to prom. And let’s not forget the fact that they’ve opened up a whole new world of exercise for the city’s homeless population.

I’ve wanted a bike for a few years now but don’t have the space in my apartment, so I decided to sign up & check it out. For $95, I got an annual membership, which gives me unlimited 45 minute rides around the city. If I’m running out of time, I just dock the bike and I can take it back out again. In short, I love it. It’s already saved me a ton of time and cab money in the past month alone. Based on my limited experience, I wanted to provide a few useful tips for anyone thinking of hopping on a Citi Bike:

1. Wear a helmet. Safety is sexy and the streets are full of big vehicles and crazy people.
2. Map out your trip before you ride. Try to stay in bike lanes and make sure you’re riding the same direction as traffic.
3. Use the bell. If nothing else, it’s a great way to be passive aggressive towards people standing in the bike lane (this will happen a lot).
4. Have fun. Riding bikes might be the only thing that’s just as fun as an adult as it was when you were a little kid, so get out there and give it a try!

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Written by Peter McCutcheon
Peter McCutcheon

July 4th, 2013 at 11:55 am