Nike Lacrosse presents:
THE RIDE

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Photo Credit: John Petrina

With the fastest growing sport in America (unless you count pickleball, in which case you must be 65+ years old) continuing to take hold of the nation’s youth, lacrosse was screaming for a truly premium experience that would unite the nation’s best together in one place.

Enter THE RIDE.  A term that has its place as an essential force of disruption within the lax vernacular (expand your knowledge people), while also serving as a nod to an epic journey that was about to begin courtesy of Nike Lacrosse.

With a 3-day VIP-style experience at NIKE World Headquarters in Beaverton, OR, The Ride provided elite laxbrahs and girls with a journey unlike any the game has seen before.  Leveraging the standard set forth by Nike Football’s ‘The Opening’, 100 of the top HS lax athletes were invited out for an experience centered around the New Lacrosse; Nike’s goal to re-define the game via training (SPARQ) and speed via the Fast or Last mantra.

In addition to elite training and spending time in a player’s lounge (dubbed ‘The Crease’) designed and built by MKTG INC with the lax athlete in mind, participants also rubbed elbows with some of the elite athletes in the game, including Max Seibald, Jeremy Thompson, Kara Cannizzaro, Michele Tumolu and Kyle Harrison.  ESPN analysts Quint Kessenich and Courtney Connor served as Emcees for the week, taking players along for a Ride that raised the bar for the future of the game and its next wave of stars.

For more info check out Nike Lacrosse on Facebook and Quint Kessenich’s first-hand account of the event.

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Written by Stephanie Rudnick
Stephanie Rudnick

August 2nd, 2013 at 12:28 pm

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