Smirnoff Mixes It Up @ the iHeart Radio Music Festival

BrentonHo-3401Photo Credit: iheartradio

The triple digit heat did not stop music lovers converging on Las Vegas for the third-annual iHeartRadio Music Festival sponsored by Smirnoff Vodka. Elton John, Drake, Robin Thicke, Fun, Maroon 5, Katy Perry, Tim McGraw, Paul McCartney and Justin Timberlake were just a few names that rocked the MGM Grand on September 20th-21st. This year, the festival grew significantly with the addition of the 15,000-person Festival Village.

Consumers flooded onto a freshly paved parking lot near the Strip to hear their favorite bands belt out 20 minute sets on two different stages. The most notable performance, was from (SURPRISE, SURPRISE) Miley Cyrus. This was her first major performance since the VMAs. JayCeeOh, winner of this season of Smirnoff’s Master of the Mix series on VH1, played three separate sets throughout the day, giving shout-outs to Smirnoff throughout the day.

MKTG INC activated the Smirnoff tent within the village where festival-goers participated in a silent disco featuring sets from four different Master of the Mix DJs throughout the day. Guests received the ultimate  “silent” party experience as they broke it down on the dance floor and sampled one of the four complimentary signature Smirnoff cocktails, including the newest flavors to hit the market, Smirnoff Wild Honey and Smirnoff Cinna-Sugar Twist. Smirnoff also sponsored the backstage lounge at the MGM Grand and all VIP areas within the village.

After 2 days of rock ‘n’ roll in the desert, concert-goers headed back to their respective cities hoping to return next year and “mix” it up all over again.

Written by: Melissa Fitzgibbon

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