Archive for November, 2013

CP3 #riquickulous Court

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CP, Blake, Deandre and jamalPhotos by: Cheyenne Bovin

CP3 plays with his own personal style of unpredictable quickness. Don’t blink – you might not catch all the calculated nuances when he drives to the paint.

To launch the campaign around the new CP3.VII shoe, Jordan Brand and MKTG INC built a cutting-edge “cube” installation, a never-been-done-before 20-foot glass-paneled regulation basketball court, dropped into the parking lot across from the Staples Center.

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The campaign kicked off with graffiti murals appearing “overnight” to get the buzz started and continued with intense skills clinics at the Expo gym downtown. For several weeks kids readied for the challenge at the “cube.”

To interpret CP3s “riquickulous” basketball artistry into an overall experience, we designed four days of programing filled with one unexpected moment after another.

The “cube” was unveiled with an exclusive, invite-only event for Clippers teammates and influencers.  The red carpet was packed, Jermaine Dupri DJed, Wale and Problem performed, and guests lined up for the customization area and interactive photo booth. CP3 and friends had a great time and stayed past 3am.

After a media event the next day, invited student athletes got to test their skills on the court with the #riquickulous challenge. They were then treated to a Mad Skillz Exhibition, Dunk Contest and Q&A with Chris Paul. CP3 even played one-on-one with a lucky fan from the Boys & Girls Club.

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The following two days were full of skills challenge moments, high school scrimmages, food trucks, pop-a-shots and more. Then the next day the “cube” was gone – another don’t blink-moment to close out an incredible campaign.

Written by: Alyse Courtines

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With DISH, Your TV Is Your New Carry-On

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If you’re dreading your holiday travels over the river and through the woods this year, you might look in an unexpected direction for some comfort — up in the air. MKTG INC has teamed up with our friends at DISH to make your annual flight to Grandma’s house more enjoyable. DISH’s partnership with Southwest Airlines means passengers can now watch live TV, completely free, on WiFi -enabled Southwest Airlines aircraft.

Turns out that watching live TV from 10,000 feet is simple: Turn on your iPhone, enable the Wi-Fi, open up the browser, and bingo — next thing you know you’re watching Joanna Krupa and Lisa Hochstein have a go at each other…or, er… you’re watching Power Lunch on CNBC while flying in the sky.

With the weather nasty, maybe you’re dreading a flight delay? There’s nothing to fear with the DISH Hopper, a DVR that transfers to your iPad, so you can watch your favorite shows from Seat 28C just like you’re in your own living room La-Z Boy.

Don’t have an iPad?  No problem, feel free to borrow one from our friendly Brand Ambassadors, so you can still enjoy your flight with complementary live TV. Come see for yourself this holiday season:

Chicago (Midway): through November 24
Denver: through December 3
Oakland: through December 3

Written by: Alex Ricchi

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Written by Admin
Admin

November 22nd, 2013 at 1:56 pm

This Movember, Make a Move for MKTG INC

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It’s nearly Movember and the time for change is now! As a part of Generation Moustache, Ketel One is committed to changing the face of men’s health. This is the second year Ketel One has partnered with Movember, last year raising over $30,000.
Each year during the month of November, Movember is responsible for sprouting moustaches on men’s faces around the world. Men (Mo Bros) grow and women (Mo Sistas) support the moustache for 30 days to raise vital funds and awareness for men’s health.
Please join us through this month-long journey together, raising awareness for men’s health issues. We encourage you to register for Movember, JOIN TEAM MKTG, and start supporting and growing! By joining our team, you are also joining forces with the greater Ketel One Network, made up of our bartender friends and partners from across the globe.
You can donate to Movember and Team MKTG by:
DONATING ONLINE
Writing a check to ‘Movember’, referencing our registration ID: 1041797 and mailing it to:
Movember US, P.O. Box 1595, Culver City, CA 90232
Your donation will support world-class men’s health programs that combat prostate and testicular cancer. These programs, directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. To find out more, you can visit the programs section of Movember’s website.
MKTG would like to challenge you to help us surpass the $30,000 donation made on Ketel One’s behalf last year! Let’s change the face of men’s health toge

IMG_2194[1]Greg Lorenzo: MKTG INC Team Captain

It’s officially Movember and the time for change is now! As a part of Generation Moustache, Ketel One is committed to changing the face of men’s health. This is the second year Ketel One has partnered with Movember, last year raising over $30,000.

Each year during the month of November, Movember is responsible for sprouting moustaches on men’s faces around the world. Men (Mo Bros) grow and women (Mo Sistas) support the mustache for 30 days to raise vital funds and awareness for men’s health.

Please join us through this month-long journey together, raising awareness for men’s health issues. We encourage you to register for Movember, JOIN TEAM MKTG, and start supporting and growing! By joining our team, you are also joining forces with the greater Ketel One Network, made up of our bartender friends and partners from across the globe.

You can donate to Movember and Team MKTG INC by:

1) DONATING ONLINE

2) Writing a check to ‘Movember’, referencing our registration ID: 1041797 and mailing it to: Movember US, P.O. Box 1595, Culver City, CA 90232

Your donation will support world-class men’s health programs that combat prostate and testicular cancer. These programs, directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. To find out more, you can visit the programs section of Movember’s website.

MKTG INC would like to challenge you to help us surpass the $30,000 donation made on Ketel One’s behalf last year! Let’s change the face of men’s health together!

Written by: Melissa Fitzgibbon

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