Archive for April, 2014

Keep Sailing With Johnnie Walker

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JW

After completing successful tours in Asia and Europe, the John Walker & Sons Voyager tour embarked on its third leg heading to the Caribbean. MKTG INC was brought on to make sure this tour was just as successful as the previous two.

Diageo was on a hunt to find a brand new yacht suitable for the tour.  Our very own Matt Manning, Derek Cummings and John Demas led the search and ultimately went the secret agent route and chose the Regina, which was prominently featured in the recent James Bond film “Skyfall” (as seen in this entire clip http://bit.ly/1f66sjN).

While John was busy beautifully redesigning the yacht, Derek worked on coordinating a routing schedule and managing port logistics at each tour stop with help from industry experts Brazil Yacht Services.

I was lucky enough to be on-board and truly live the Voyager experience for over 2 months. I made some lifelong friends, saw some amazing places (Antigua, Trinidad, Aruba, Puerto Rico, Dominican Republic, Colombia) and worked with some wonderful people along the way. Not to mention I completely dodged a little thing called the Polar Vortex.

JW6

Living the Voyager experience meant not taking any short cuts. Sailing from port-to-port may have been the most unique thing about the entire tour for me. There were a few times where being out on the deck on the open seas meant complete relaxation and escape from every other human being on the planet. Miles and miles of blue water is all I’d see. No cell phone, no internet, no distractions. On the other hand our trips (ranged from 16hrs to 60hrs) were mostly filled with high waves, deep boat rolls and some pretty intense boat movement (getting tossed out of bed or soaked on the deck became pretty common place). I don’t think I’ll be quitting my day job for a life at sea any time soon.

Full event production mode started the moment we docked. We activated 2-4 event days in each market with about 3 events each day. Daily challenges, issues and changes in addition to the slew of people who would constantly come by the boat for tours kept things really interesting along the way. Escaping the madness was a tad bit difficult considering we were living at the venue, but thankfully everything worked itself out leaving guests with unforgettable experiences ranging from rough wave sailing trips to black tie dinners to high energy dance parties on-board.

For more John Walker & Sons Voyager Photos: http://jwsvoyager.com/gallery/
Trinidad Event Video: http://vimeo.com/88886683
Aruba Event Video: http://vimeo.com/87215386
Dominican Republic Event Video: http://vimeo.com/89409955
Colombia Video: http://vimeo.com/90054934

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Written by Admin
Admin

April 30th, 2014 at 3:31 pm

Mad Men, The Final Season. Sort of.

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Photo courtesy of Mashable.com

Photo courtesy of Mashable.com

It’s the beginning of the end for our favorite men on Madison Avenue, and I applaud AMC for giving us a gentle ride out for the series.  The first half will air these next 7 weeks, and we will get the final send-off in 2015.  I have grown fond of the 7-12 episode story arch; it gives me just enough entertainment without getting to the eye roll stage of using filler material.  Remember those flashback episodes that were popular on 80’s sitcoms?

Each episode moves the story along, and gives us the opportunity to savor Mad Men as a whole.  Now that we live in the days of binge watching, I make a proposal that we try to slow things down, enjoy and reflect.  Instead of racing to hit play on the next one, pause and think: “Is Roger going to hit Woodstock this year with his new hippie friends?”  “If I existed in 1969, would I smoke?  Live in the city?  Protest the Vietnam War?”

When an episode ends, I snap out of my time travel trance and look around.  Slightly disappointed that is it 2014, but I like to keep that 1969 feeling as long as I can and do some old school chores.  Usually some ironing, since hey, it is Sunday night after all.

Take your time, enjoy the warmer weather, and enjoy these last few episodes.  I look forward to chatting with you around the office bar, but only once a week.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 21st, 2014 at 9:47 am

What’s In Your Wallet?

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DR 2DAN ROGERS | ACCOUNT SUPERVISOR

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

They say it all began for Dan with a casual hand slap with Michael Jordan.
Not sure who ‘they’ are but I always liked that the first line of my business card kind of makes me sound like a stalker who got smacked by MJ (couldn’t we just say high five?).  The truth is the Bulls were playing an exhibition game against the NJ Nets in the Carrier Dome in Syracuse where I grew up, and I was lucky enough to get tickets right by the Bulls tunnel.  I high-fived him on his way out to the court and think I just stared at that hand for the rest of the game (a la Peyton Manning in that epic Mastercard commercial).  I also high-fived Bill Cartwright but somehow that copy ended up on the cutting room floor.

To compare that pivotal moment in Dan’s life to Michelangelo’s “Creation of Adam”, is way out of bounds, but nonetheless, that courtside half-second experience changed him forever. 
I remember saying I was never going to wash that hand again but thankfully that wasn’t the change they’re referring to.  This sentence seems like one of those ‘Not to throw anyone under the bus…but that’s exactly what I’m going to do’-type statements.  We’re not saying it was as important as the “Creation of Adam”…but that’s exactly what we’re saying.

And ever since, Dan became not just competitive but clutch.  If there are 2 clicks on the clock, you want the ball in Dan’s hands.
When I first got this card a number of my friends asked if this was referring to beer pong.  Not sure what that says about my hobbies (or my friends)…

When he’s not making last second victories from certain defeat, Dan can be seen and heard yelling at certain Big Ten rivals.
As a Michigan grad this comes naturally but this line actually had to be edited from the original copy.  There were a couple of specific schools called out (I’ll let you do the math) that I actually started working with as part of our NIKE activations.  Meeting new partners with the promise of me yelling at them didn’t seem like the best move.

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MKTG INC & Yahoo Take Over SXSW’s Brazos Hall

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FBHT

The annual SXSW festival presents a unique cross section of emerging technology, digital media and entertainment. Through a diverse set of events, Yahoo’s Brazos Hall was a representation of the many dimensions of SXSW and Yahoo. With 8 days of events that included tech talks, comedy shows and music concerts, Yahoo partnered with MKTG INC to become a daily habit for festival-goers.

To kick off interactive, Yahoo Sports hosted a day full of college basketball games, sports trivia and a beer pong tournament. On Sunday, Yahoo Tech editor David Pogue launched his Tech Mix series and included discussions with influencers such as Biz Stone and Brandon Stanton, among others. Other daytime events included recruiting sessions and panels from the Yahoo Finance and Yahoo Sports teams. At night, Yahoo’s Brazos Hall was transformed for comedy showcases, featuring notable comedians such as Tim Meadows, Jeffrey Tambor, T.J. Miller and Adam Pally.

Yahoo

Over the final 5 days of SXSW, Yahoo’s Brazos Hall played host to many top performers. Headlining Tuesday, March 11 was Hey Marseilles, followed by Big Sean and Pusha T in the G.O.O.D Music Showcase on Wednesday night. Blondie and the Foxboro Hot Tubs (aka Green Day) stole the show Thursday and Friday before 2Chainz and B.O.B. wrapped up an incredible week of performances with their Saturday show.

During the day guests were treated to an intimate environment where they could sit in on live acoustic recordings from up-and-coming and established artists such as Spandau Ballet and Mary Lambert as part of  Yahoo Music’s Up Close on Yahoo Screen. Outside of Brazos, Yahoo’s fun purple-branded Barcycle made its way around Austin, giving out purple popsicles and mustaches to SXSW attendees. This activation drew a considerable amount of buzz across social medial platforms, with #yodel as the rallying cry for Yahoo’s week at SXSW.

brazos

In what was a success for both Yahoo and MKTG INC, Brazos Hall became a must-see space within SXSW that represented Yahoo’s innovations. We look forward to partnering with Yahoo again to continue the innovation!

Check out photos from our time at SXSW on Flickr.

Written by: Eric Evenson & Jenny Appel

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