MKTG INC Hosts Tanqueray Green Room in Austin

Photo Credit: Lauren Logan

At Austin, Texas’s Shoal Crossing, Tanqueray recently hosted the last of its very popular Green Room. Despite the unseasonably rainy weather, this last stop was a great success, bringing Tonight We Tanqueray to life for key bartenders and influencers all over Texas.

On Day 1, Global Ambassador Angus Winchester led two impactful sessions on the resurgence of both gin cocktails and Tanqueray No. TEN, arming bartenders with the knowledge they needed to become an authority on this most essential of white spirits. Attendees were also guided through a tasting of eight gins, including vintage Tanqueray London Dry. Bartenders then had the opportunity to get behind the bar and create variations on classic recipes.

The next day, Jennifer Colliau, founder of Small Hands Food, shared her knowledge with a hands-on session about creating (or re-creating) syrups, cordials and tonics for the bar. She taught guests how to showcase their creativity while maintaining profitability.  Attendees took it to the next level, “geeking out” over the in-depth education she provided by asking questions and creating their own syrups.

Business expert Sean Finter closed out the tour with another successful session for bar managers and owners. The full-day session was energetic and interactive from the very beginning, while guests learned about the top areas of business that will help give them the edge they need for success. Feedback included:

The Austin Green Room ended with a consumer event that brought the brand to life for all 150 attendees. Guests enjoyed a variety of cocktails like the bottled Tom Collins and Basil Smash, while listening to music from a local DJ and munching on small bites. All guests were drawn to the History of Advertising Room, where they were able to see the growth of Tanqueray as a brand with campaigns starting as far back as the 1930s.

Key accounts in attendance included Half Step, Farace Beverage, Searsucker, The Standard Pour, Drink Well, El Mercado, Love Goat and Geisha Room, and feedback included:

  • “That was EPIC, and thank you!”
  • “Inspirational, motivating and beyond my expectations.”
  • “Eye-opening, informative, deliberately well done. These are the types of things I think about at night. I just need more!”
  • “Clear, to the point, very influential advice for the better of the industry. Really liked it.”
  • “Refreshing and inspiring. Making change something to strive for to succeed and progress.”

After 18 memorable days in market this year, Tanqueray is excited to continue amplifying and evolving the Green Room next year!

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