Archive for June, 2014

Cincy goes loco for fútbol

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Cinti_WorldCupGang

The Cincinnati MKTG INC office invited an especially lucky group of clients to catch the Colombia-Japan World Cup matchup at the downtown office on June 24.

“As Colombians we grow up living soccer and loving soccer. It’s part of our family, part of our childhood, so to see Colombia do so well in this World Cup and qualify in the first two games brings a lot of pride,” said Colombian native Luis Restrepo, Orgullosa Brand Manager at P&G. “It also means that there is an amazing party somewhere in Colombia.”

With help from her compadres y comadres, Orgullosa Account Supervisor Natalia Salces organized the Cincinnati event, which featured a photo booth, foosball table, Caipirinha drinks, arepas, and, of course, televised viewing of the game (because we couldn’t afford to send everyone to Rio).

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The fiesta drew inspiration from the #MyHouseIsMyStadium campaign for Orgullosa, P&G’s online word-of-mouth community for Latinas living in the U.S. Except in this case the office was our stadium.

Approximately one-half of all attendees were rooting for “those guys in the yellow jerseys” to win. The other half showed up for the refreshments.

Colombia bested Japan 4-1 and advanced to the round of 16. Restrepo used that good luck to propel him in his own foosball victory over Todd Laabs, SVP Marketing & Operations for MKTG INC. Laabs mumbled something about “a couple of sloppy goals” and vowed redemption in the form of ping pong.

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MKTG INC Guest Column Part 2: Nike Master Trainers

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Nike Master Trainers         HOLLY RILINGER                                                                                                       TRACI COPELAND

This month, our Guest Column features two Nike Master Trainers, who were kind enough to sit down to chat about fitness, health and avoiding injury. If you missed Part 1 of the interview last month, you can read up on it here!

As the weather warms up, people will be heading outdoors for their exercise. What are a few tips to help people avoid injury?

HOLLY: Hydrate before you get started. If you wait until you’re thirsty you may already be dehydrated. Be sure to exercise in the morning and evening rather than the middle of the day. For types of workouts, try getting in the water. I’m a huge surfer and it’s a great workout!

TRACI: Make sure you are hydrating enough. Don’t wait until you’re thirsty, start days before. Also bring Gatorade or vitaminWater to help replace the potassium and sodium you lose when you sweat. You lose potassium really quickly when you workout, so it’s great to have a banana about half hour before the workout. Wear sunblock. Make sure to do a proper warm-up and cool-down.

Are there any fitness myths or misnomers that people should ignore?
HOLLY: “You need carbs for fuel.” Not necessarily. Unless you are talking about the carbs you find in vegetables. I often hear people say that they gain weight when they work out really hard because they eat too much. If you eat the right foods this will never happen.

TRACI: “Lifting heavy makes you bigger.” Soooo not true. You burn more calories when you lift more weight!

You both travel a lot. How do you maintain your workout routine on the road when you don’t have access to your favorite gym?
HOLLY: I stay open to what’s available to me. The most important thing is that I get out there and move. Even if it’s just a run. Sometimes I use my NTC app and do a workout in the hotel room. It’s GREAT for travel.

What’s your go-to snack before or after a workout?
HOLLY: I always try to eat whole foods. Hard-boiled eggs and almonds are my go-to before a workout. Post-workout I try to get in something more substantial like a salad or organic veggies with a protein like fish or chicken.

TRACI: I love a banana or chia seed tapioca pudding. Both are great sources for energy. Great fuel.

What three things are always in your workout bag?
HOLLY:
1. My Nike TR Frees. These shoes are great for everything I do.
2. My iPod. I gotta have good tunes at ALL TIMES.
3. Volt! It’s Nike’s neon yellow. It’s become my signature color. I want one of everything in this color. #VOLTLIFE

TRACI: The question should be what TEN things do I pack? I feel like I pack so much before I leave for the day. A typical day for me can be back-to-back classes and clients, so I need several changes of clothes and a large bag to make it all work. But the 3 absolute must-haves are Stress Relief body spray by Bath & Body Works. I use it during my yoga classes. A gym lock in case I decide to go do a gym workout that day. And printed tights in case I end up in a dance class later that day.

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Written by Katie Kirby
Katie Kirby

June 26th, 2014 at 2:49 pm

Posted in Experience

Apps Worth Some Daps

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Summer Apps

Summertime is always a great time to try new things so why not test out a few new apps? Featured in this post are some to make your life easier, more active and adventurous.

SOSH
Need to break the mold from your local watering hole, standard first date spot or repetitive weekend attractions? Sosh helps you embrace adventure through its social discovery platform, available for iPhone and the web. Akin to a personalized concierge service, it allows you to browse, bookmark and select from things to do: hip new bars, snazzy restaurants, live music, outdoor recreational activities and more.

RIDESCOUT
With ride-sharing (Uber, Halo, Lyft) and bike-sharing (Divvy Bike, Citi Bike) on the rise, there’s no shortage of transportation options to go along with the old commute via car or public transit. Ridescout (for iPhone and Android) gets you from “point A to point B faster and smarter” – consolidating all your travel options in one view. Simply enter where you are and where you’re going, and you’ll get a map rendered with time to travel, cost and even calories burned if you walk.

WUNDERLIST
Blending personal and business use, Wunderlist helps organize your life. Perfect for shopping and grocery lists, long-term travel plans or in-office collaboration, the app syncs across all your devices and keeps you on tasks. Planning a wedding this summer? Wunderlist might be for you (and the wedding planner).

7 MINUTE WORKOUTS
Turns out that working out doesn’t need to be especially rigorous or time-consuming. Everyone can spare just 7 minutes to get that heart rate going before heading into the office or out for the day. This iPhone app features 10 easy-to-do exercises sans equipment or a ton of physical space. You’ll be done before you can say “TPS Reports.” Upgrade for $.99 to a “pro” version to mix up the sequence and add new features.

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Written by Jake Bernstein
Jake Bernstein

June 26th, 2014 at 2:40 pm

What’s in Your Wallet?

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HJ CardHeather Johnson | Director of Project Management

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

Heather is a nag. In her own words, “I nag people all day!”
Yes – as a project manager – I don’t actually DO anything – I just nag everyone who does. My husband said he likes it because I’m so tired of nagging I don’t have any left for him!

Back when she – no joke – did standup comedy, Heather would nag friends and family into coming to her open mic shows.
Yeah – for about 3 years I did standup comedy all over Cincinnati. Most of my jokes were around my horrible dating life (pre-husband of course). The story about the guy who showed up wearing a fanny pack was too long to fit on the card. There was also the guy that had 7 dead animals in his living room – 3 species. Can you guess what they were?

These days, this former comedienne is using her willingness to pester people to ensure that her clients’ projects meet their deadlines. It’s a job that requires a good sense of humor.
Yes – it takes a great sense of humor to do this job. The other day someone said, “You’re just like my annoying mother – but in a good way.” Nice try spinning that to a compliment! That said – I like making things happen. Without your annoying mom nagging you – you never would have graduated high school and then you’d be asking someone if they want fries with that. Instead you now love your annoying mother – right?! Someday they’ll all love me, too – hopefully.

After all, when it comes to comedy (and schedules), timing is everything.
And to combat the last “What’s in Your Wallet” participant (yeah you Dan Rogers!) – as a University of Iowa grad I did learn that timing was everything. You had to catch that Cambus on time or else you’d be running the 5 miles between your two classes!

And to satiate your curiosity – the dead animals were deer, squirrel and razorback.

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Written by Heather Johnson
Heather Johnson

June 26th, 2014 at 1:19 pm

NIKE RISK EVERYTHING – WINNER STAYS

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It’s that special time in the sports world that only arrives every 4 years, when Americans realize that the beautiful game is back and ready to fill their Summer sports malaise, where the only other news of note is the exciting stretch run of only 92 games to go in the baseball season.

To capitalize on the energy around the World Cup and the world’s most popular sport (deal with it, America), Nike launched the latest in a series of innovative soccer-based campaigns with RISK EVERYTHING: a challenge to all footballers to take chances and play with a creativity that takes the game to its highest and most entertaining level (deal with it, Spain).

To harness and amplify that creativity, NIKE developed a 4 v 4 tournament unlike any other: Winner Stays. With a unique set of rules and a winner stays on mentality that throws brackets to the curb, Nike and MKTG INC set out to the crown the best in NYC amidst concrete arenas in the heart of the city.

Nike Risk Everything              Pearl St. Plaza – Brooklyn Qualifier                                            Pier 26 – Manhattan Qualifier

Over 680 players and 120 teams battled it out at the Brooklyn and Manhattan Qualifiers for a chance to advance to the Finals. Set against iconic, unexpected locations in the two boroughs, the events drove home the city-based inspiration with locally relevant artists and food trucks. With 5 teams from each Qualifier moving on to the Finals, it was time to prepare for a championship setting unlike any other.

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With the flight deck of the USS Intrepid playing host to the Finals and conjuring up memories of one of the best NIKE Soccer campaigns of all time, the Risk Everything mantra reached a fever pitch (pun intended), as players battled it out in front of 1,100 fans. The NY Finals were held first, as the top 10 teams from the qualifiers fought to be crowned the NY Champion. After The Wild emerged victorious, it was time to take on the LA champion (who had been flown in for the evening) to be crowned the best in the USA. As a precursor to the Stanley Cup Finals, LA (got lucky and) took home the victory. Finally, a trophy celebration amidst a 3-minute firework show that would wow even the boldest of pyros brought the Winner Stays tournament to a close.

Nike’s campaign for creativity and boldness keeps rolling as the World Cup kicks into high gear, and with the Group Stage on pace to provide the highest scoring tournament of all time, it seems like the world has heard the message.*

*Unless you’re from Spain. 

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US Open 2014: Domination, Evolution and a Bigger Banana

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martin_kaymer_champion_usatsiPhoto Credit: cbssports.com

The US Open was already rewriting the history books after Friday’s play. No one had ever posted a 65-65 on the first two days. This record was set by Martin Kaymer, who held the lead from start-to-finish, yet another feat, which only seven players had accomplished in US Open history. The win was doubly memorable for Kaymer, who also won the Players Championship to complete the bout of winning on both Mother’s and Father’s day. When asked how he felt about winning during the holidays, Kaymer noted,

“It was nice to win on Mother’s Day and our Father’s Day [in Germany] was a couple of weeks ago and I didn’t get him anything,” said Kaymer after a gargantuan eight-shot victory at Pinehurst on Sunday. “Maybe this works today.”

Yet another milestone to note, this time for the course, was Pinehurst’s first US Open back in its old form. Originally designed by famed architect Donald Ross in 1907, Pinehurst had seen a forward evolution through the years. As seen in the 2005 US Open, the fairways had become tight, the Kentucky bluegrass roughs were among the most formidable of any tour stop, and the bunkers were clean cut-outs, but quite scary, even for the most regarded professionals.

Back in 2010, the team of Bill Coore and Ben Crenshaw were brought in to bring #2 back to its original lore. Their goal for the renovation was to bring the course back to Donald Ross’ original intent for his home course, epitomizing the philosophy of providing golfers “strategic choices” on every hole. They increased fairway widths, removed that bluegrass rough (approximately 35 acres, leaving native areas made up of sane, pine needs and wiry grass), simplified turf maintenance leading to firmer, faster fairways, and what was probably the most noticeable, reformed bunkers to make them more natural. All work was done following aerial images from the 1940s.

The “strategic choice” philosophy that Donald Ross aimed at providing golfers as personified by the shot of the weekend, Kenny Perry’s bender on the par-four 14th, a 479-yard hole. Perry, 53, and the oldest player in the field, had an errant drive that ended up in the native area that was part of the refresh in 2010. After pulling a hybrid from his bag, and peering around the trees at the pin that was 220 yards away, he proceeded to record the first eagle of the week on 14, with a shot that would rival the famous banana that Bubba had during his Master win in 2012. While Parry didn’t win, his shot immediately became the best of the weekend.

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All things considered, this year’s US Open was one for the storybooks. Next year’s US Open will be held at yet another throwback, the Robert Trent Jones II designed Chamber’s Bay Golf Course in University Place, Washington. Much akin to Pinehurst from a standpoint of keeping native features alive, Chamber’s Bay is a links course that also tests the “strategic choice” philosophy. And with a hole named “Humpback,” you never know: another big bender could happen anytime.

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Strategy Field Trip! Learnings from Iconosphere

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Last month, our Strategy and Planning team took a trip to Chicago to attend Iconosphere 2014. Consumer insights, research and cultural trends were shared — below are 3 things we learned at #Iconosphere à la Instagram. #tbt #doitforthegram

Iconosphere 1

Iconosphere2

Iconosphere3

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What’s in Your Wallet?

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photoCHARLIE HORSEY | CHAIRMAN & CEO

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

Charlie is very uncomfortable being comfortable. It seems almost lazy to him and it certainly isn’t interesting.
Many years ago, I looked at our company’s business cards and it bothered me that they were so similar to every other card I’ve ever been handed.  No great company can thrive hiding in comfortability.  Not even in the details.  So I asked our creative team to change them.  I think there is a perception that a CEO only handles the big ideas, or the overarching corporate responsibilities.  I care deeply about how every aspect of this company is run, and these cards are a great example of how we uniquely showcase our internal community, their stories and how we, most importantly, are willing to open ourselves up to build relationships with the people we serve (each other and clients).

Most of us spend a considerable amount of time trying to minimize challenges. Charlie doesn’t consider that living.  He considers it “holding back.”
My least favorite phrase is, “That’s the way it’s always been done.”  There is nothing revolutionary in that statement.  That sentiment allows people to hide behind faulty processes and stalemates new ideas.  To me, recognizing opportunities and taking risks (whether hugely successful or abject failures) are a huge part of achieving success.  Our company is successful because we have people that are willing to make themselves uncomfortable and challenge themselves to grow.

So if he questions what seems obvious, asks you to be a little more honest than seems appropriate or just generally “pushes,” know that this is simply a friendly invitation to play. Or work. Which to Charlie is pretty much the same thing.
I had the distinct pleasure of having my business card written by colleagues who have known me for years.  It was likely uncomfortable for them to evaluate and encapsulate my personality in 80 words, but they did an excellent job.  This sentence is entirely appropriate. The key is that work isn’t “work” to me.  There is no separation or work / life balance.  I love what I do and it informs everything; my life decisions, my dinner plans, etc.  And I wouldn’t change anything about it.  Note: I don’t physically push people.

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Written by Charlie Horsey
Charlie Horsey

June 2nd, 2014 at 12:39 pm

MKTG INC Guest Column: Nike Master Trainers

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Nike Master Trainers        HOLLY RILINGER                                                                                                    TRACI COPELAND

This month, our guest column features two Nike Master Trainers, who were kind enough to sit down to chat about fitness, health and avoiding injury.

You’re both Master Trainers for Nike. Tell us a little bit about what that means.
HOLLY: It means I get to work for the greatest fitness company in the world! As a Master Trainer, I am a sponsored athlete for womens’ training, and Nike Training Club (NTC) is a huge part of that. I design NTC workouts, lead workouts, and train new trainers. It’s a dream job and I love every moment of it.

TRACI: Being a Nike Master Trainer is different for everyone. It began with teaching Train the Trainer sessions around the city, but now it’s gotten much bigger and the opportunities are huge. I’ve taught all over the world, from Vancouver to Stockholm to Berlin. I’ve consulted, worked on-set and helped cast for women’s training photo shoots. I developed my own workout in the NTC app, modeled in the Spring 2014 campaign, and I even got to write the Jessie J workout. Working onset and shooting in various locations is probably one of my favorite parts of the Master Trainer experience.

You come from different backgrounds – Traci, you were a dancer and are a yoga instructor, and Holly, you played professional basketball and seem to focus more on high-impact conditioning. How do those different paths merge to where you are today?
TRACI: I’ve been an athlete my entire life – I was a competitive gymnast for 13 years, played soccer, ran track at Georgetown and ran 2 marathons and 2 half-marathons. My life has always been about sport, but in general I like to challenge my body to move differently. Dance and yoga naturally became a great mental and physical outlet for me, and after injuries led to three knee operation, yoga and dance really helped me preserve my body. So there’s always been a lot of crossover. The classes I’ve taught for Nike have been yoga, cardio dance and NTC (gym-focused) workouts. I’ve also helped with Nike Running events, led dynamic warmup/stretch sessions and led a shakeout run for 12 editors the day before the Women’s Half Marathon.

HOLLY: At 5’4 I had to be quicker, faster and stronger than everyone else to succeed on the basketball court, so training was a HUGE part of my life from a very young age. I’ve been training since I was a child. I have a way of getting others to give me their best… maybe because I’ve trained with intensity and passion my whole life. It’s now my gift to give.

Tell me about the new trends you’re seeing in fitness.
HOLLY: Tons of boutique fitness studios are emerging in NYC. The best part about these places are the communities they build. We see it in NTC and at FLYWHEEL, where I teach spin. It becomes a second home/family for people.

TRACI: Big trends I see are fusion classes, such as those that incorporate dance and yoga workouts, or Barry’s Bootcamp, which is a combo of running and strength and conditioning. Everyone is so busy and has little time to workout, so I’m seeing a lot more 15- to 25-minute workouts that are really high-intensity.

If someone is just starting an exercise regimen, what are a few basic tips for success?
HOLLY:
1. A great workout will never overcome a bad diet.
2. Schedule your workouts like you would an important business meeting. Don’t miss them.
3. Try group classes. When you surround yourself with a community of healthy people, you make friends that will encourage you to live a healthy life.

TRACI: Get plenty of sleep, drink water, and think of exercise as something you’re doing to add to a better lifestyle. Often when people start a program, they start to cut too much out all at once… no sugar, no carbs, no drinks, etc. So I always tell people to start by adding good things to your diet and lifestyle, instead of things taking away. Adding good/high-energy foods like bananas, chia seeds and plenty of veggies will give you more energy for a new program.

If I said I only had 30 minutes a day to dedicate to exercise, how would you suggest I spend it?
HOLLY: Do something you enjoy. There are so many ways to workout these days. If something is fun, you are more likely to stick with it.

TRACI: A 15-minute run outside, followed by 15 minutes of strength and conditioning. A minute of squat holds, a minute of walkout pushups, a minute of V-ups, a minute of high knee runs and 30-second side planks. Repeat for three sets and you have a great full-body workout!

Check back next month for the rest of the column!

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Written by Katie Kirby
Katie Kirby

June 2nd, 2014 at 11:59 am